- Develops and implements complex and large-scale marketing plans using advanced techniques.
- Accountable for market segmentation, market research, product marketing, interactive marketing, marketing communications, pricing, branding, advertising. Initiates, organizes and coordinates the marketing activities for a major group of products/product lines, in order to develop and maintain strong brand awareness and maximize short and long term sales volumes and profits.
- Develops long and short term business and marketing plans for major products to meet share, volume and profit objectives.
- Identifies long term opportunities within the market place and prepares plans to develop, test and launch new products.