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Affiliate Head of Multichannel Excellence Madrid Spain,  


Posted on : 25 April 2017

Project Description

External Posting TitleAffiliate Head of Multichannel Excellence, Spain Job DescriptionThe Head of Multichannel Excellence will lead local planning and execution of programs that enhance our overall multichannel customer engagement strategy and approach. He/she will be responsible for the successful adoption and orchestration of existing channels and addition of new channels to communicate with Biogen s customers.He/she closely cooperates with the EU+ Multichannel team to make recommendations and support implementation of new operational models in the Spanish market. Additionally, he/she will regularly provide feedback to the EU team to accelerate the adoption of multichannel best practices across EU+ brand teams and markets. This individual will collaborate across Therapeutic Areas and functions (ONE Biogen), and specialized agencies to create a sustainable operating model and reusable processes between different functions. He/she will act as an internal subject matter expert and drive transformation. Based on this foundational execution excellence and a strong mix of multichannel activities, he/she should lead Biogen to the next level of multichannel customer engagement.• Develop implementation and operational management of new and existing multichannel programs & initiatives in alignment with the Regional and Global multichannel excellence strategy• Close collaboration with the brand teams, IT and FFE (among others) to enhance multichannel customer engagement across Biogen s different therapeutic areas• Definition of KPI reports concerning multichannel activities, monitoring of those, taking conclusions and provide advice on possible actions• Understand and communicate the EU+ multichannel excellence strategy to internal stakeholders• Cooperate with Regional MCE team in development, planning, piloting and execution of emerging multichannel capabilities.• Continuous improvement of operational processes in the end-to-end process *LI-EU4 LocationMadrid, Spain Job CategoryCommercial Operations Requisition Number31128BR Qualifications• At least 2 years of experience in multichannel/digital customer engagement at local level, with proven success track record in Life-Science industry (or as service provider to the industry)• Experience in design and delivery of multichannel/digital tactics, including agency management• At least 3-5 years of Pharmaceutical brand management experience, preferably in the Neurology/CNS area• Preferably at least 1 year experience as ABM in a Pharma Company Other requirements for this position • Strong track record of success and transformation

Locations

Madrid Spain

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