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Summary

Proven manager with 13 years professional experience of which over 8 years leading marketing, business unit and product functions internationally. Expertise directing complete product life cycles for optimum sales revenues and profitability. Track record of developing creative strategies to enhance market share and product penetration. Highly capable of building, training and leading employee teams. Versed in gaining stakeholder buy-in through relationship building and communication. Areas of Expertise New Business Development • Marketing & Product Management • Competitive Intelligence Market Research & Analysis • Revenue & Profit Growth • Key Performance Indicators (KPIs) Respiratory and Anti-Hypertensive Therapy • Product Pricing • Budgets & Forecasts • Mass market • Knowledge Advertising & Promotions • Market Access • Rare/Orphan Disease • Brand Management • Product Launch • Strategic Planning • Media Campaigns • E-Communication• Digital Marketing • Full Life Cycle management

Experiences

Current Experience

  • Global Brand Manager Xolair SAA & Tobi
    Since October 2014

Past Experience

  • Product Manager "Severe Asthma & Cystic Fibrosis" BeLux
    February 2010 --- October 2014
    "Respi Speciality Marketing Department" with Xolair (omalizumab) and Tobi (tobramycin).

  • Product Manager "Micardis family" BeLux
    March 2009 --- February 2010
    "Marketing Cardio" Department (Mass Market).

  • Marketing Associate Respi
    February 2008 --- March 2009
    "Marketing Respiratory" Department (Mass market) for Symbicort (Asthma & COPD).

  • Sales Rep GP&Sp
    March 2005 --- February 2008
    GP & Sp Rep in the Respi/Cardio Department (Statins, ARB, Ace-I, Fixed Combo) Launch of the Symbicort "SMART" approach in Belgium.

  • Teacher of Biology and Chemistry
    September 2003 --- March 2005

Personality

Self Assessment :
AdaptabilityAssertivenessAuthenticityCollaborationDiligenceOptimismProactivitySelf-disciplineTrust

Knowledge

LinkedIn Assessment :
Product launchPharmaceutical salesCompetitive AnalysisStrategyMarket accessMarket AnalysisProduct managementRespiratory TherapyMarket researchMarketing StrategyCompetitive IntelligenceStrategic ThinkingHospital SalesBrand ManagementSales EffectivenessCardiologymanagementHypertensionGlobal MarketingDiabetesBrand AwarenessDigital MarketingMedicineoncologyMedical DevicesKOL developmentCOPDSales ProcessCompetitive AdvantageNiche MarketingSales PresentationsProduct Lifecycle ManagementIntegrated MarketingBiotechnologyDermatologyProduct Life Cycle ManagementMass MarketingCardiovascular MedicinePharmaceutical Industry

Education

  • International Executive MBA in Strategy / Strategic Marketing / Emerging Markets from Louvain School of Management in 2011
  • Certificate in "Doing Business in China" from Shanghai Jiao Tong University in 2010
  • Master in in Management from Université catholique de Louvain in 2009
  • Bachelor of Science (BSc) in Biology & Chemistry from Haute École de Namur-Liège-Luxembourg Hénallux in 2003

Training and Certification

  • Teaching credentials in 2005 Certification

Languages

BrightOwl Assessment:
Self Assessment:
French
Native
English
Professional Proficiency
Dutch
Professional Proficiency

Area / Region

Basel, Switzerland

Others

Driving License
  • Yes