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An energetic and result driven, strategic senior executive with 25 years global commercialization/BD experience working in small, medium and large size companies. Over this period have delivered $500M+ in revenue by establishing and managing strong marketing, business development teams and direct/indirect sales channels. Strategic internal contributor helping influence company strategy as well as day to day activities ensuring alignment with the go to market/revenue generation strategy. Extensive experience introducing new products, creating new markets and establishing partnerships and alliances. Segment experience includes instrumentation, medical device, pharmaceuticals and other high technology products. Private sector, academia, government and military market experience. Fully tri-lingual: English, Spanish, French – working knowledge of Italian and Portuguese.


Current Experience

  • Chief Commercial Officer
    Since July 2014
    Medimaps group – a Swiss company founded by a group of clinical practitioners and researchers - is a developer of innovative imaging software used in clinical practice for improved patient management with minimum impact on the workflow of the practitioner. The company has raised several rounds of venture capital to further commercialize TBS iNsight® in the osteoporosis treatment market and for product development of the TBS iNsight® tool for optimizing implant surgery in the dental and orthopedic markets.

Past Experience

  • Senior Vice President Sales and Strategic Partnering
    April 2011 --- May 2014
    TruTouch has developed a novel, optically based (NIR), non-invasive sensor to quickly and accurately measure blood alcohol levels (think biometric read = alcohol measurement). Our core detection engine is being used in stand alone systems (for workforce and transportation safety applications). We have also entered into an OEM relationship with a Global automotive supplier to incorporate/modify our detection engine for use as a car ignition interlock. On target to meet first year commercialization sales goals.

  • Consultant
    November 2009 --- April 2011
    Global sales, sales development and marketing services for high technology companies. Areas of focus include, medical devices, analytical instrumentation and pharmaceuticals. Including part time role at TruTouch Technologies prior to capitalization.

  • VP Sales
    October 2006 --- November 2009
    Head of global sales for fast growing analytical instrumentation (Raman/FTIR) company selling hand held chemical analyzers into the pharmaceutical manufacturing market, first responders and the military. Led sales team of 16 people - grew sales from $6M in 2006 to $50M in 2009. Business successfully sold to Thermo Fisher

  • Vice President Sales & Marketing
    August 2002 --- May 2005
    Manufacturer of Ion Mobility Spectrometers used for explosives and narcotics detection. Sold to the military, aviation security/airports and other governmental agencies. Led sales/marketing/sales organization of 30 people. Achieved sales of $112M in 2005

  • Managing Director International Business
    May 1992 --- July 2001
    Manufacturer of Medical device/imaging equipment selling to radiologists, OB/Gyn’s and endocrinologists. Sales leader for the Middle East, Africa, Asia and Latin America markets - generating $30M in sales at end of my tenure

  • Sales Manager Eastern Europe and Africa
    September 1988 --- April 1998
    Swiss pharmaceutical company manufacturing products for the OB/GYN and endocrinology markets. Established from scratch IVF market in Africa/Eastern Europe. Enrolled KOL’s to establish IVF societies in select countries in Africa and Eastern Europe


LinkedIn Assessment :
International Market EntrySalesStrategic PartneringBusiness Strategy and PlanningCross-functional team leadershipProduct developmentStrategic PartnershipsMedical DevicesSales ManagementEntrepreneurshipInternational BusinessKey Account ManagementProgram ManagementMergersPharmaceutical IndustryManufacturingNew Business DevelopmentLeadershipStart-upsMergers & AcquisitionsSellingExecutive ManagementCRMBusiness DevelopmentBusiness PlanningInternational SalesStrategyBusiness StrategySales OperationsCompetitive AnalysisMarket researchMarketing StrategyMarketingmanagementGo-to-market StrategyProduct MarketingProduct launchProduct managementP&L ManagementStrategic PlanningVenture CapitalMarket AnalysisDirect SalesMarket developmentCommercialization


  • MBA in MBA from Babson College in 1988
  • BA/BS in Biology, Economics from Syracuse University in 1985
  • High School Diploma in from La Chataigneraie in 1981

Area / Region

Boston, MA, United States


Driving License
  • Yes