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with me you get a person who is/has: - broad experience in Pharmaceutical Sales and Marketing including Hospital, primary care and otc products. - specialty care and primary care launch and relaunch experience also in co-operation with other companies. - strong analytical and strategic skills which i have used from product strategies to business strategies. - ability to work cross functionally e.g. regarding Hospital tenders, prices and Reimbursement. - genuine interest in people; leading people with emotional intelligence. i have build several teams with good spirit. - a worker who is highly committed to organizational goals and my own job and who can deliver - skillful in building sustainable relationship - also with customers - a person who is easy to approach - adaptability, accountability as well as empathy describes me well. main indication areas: Nephrology, Gastroenterology, Virology, transplantation, Endocrinology, Neurology main diseases: renal anemia, transplant rejection prophylaxis, cmv infection, hepatitis c, hepatitis b, influenza, Osteoporosis, weight loss, parkinson disease main products: mircera, neorecormon, cellcept, valcyte, pegasys, copegus, invirase, fuzeon,tamiflu, bonviva, xenical, madopar launches: mircera (anemia), xenical (weight loss), bonviva (Osteoporosis), mabthera (rheumatoid arthritis) relaunches: mircera (anemia), madopar (parkinson disease) co-operation/ co-promotion: gsk (bonviva, Osteoporosis), msd (victrelis, hepatitis c), national emergency supply agency nesa (tamiflu, pandemic influenza) tapio dot bister at gmail dot com


Past Experience

  • Established Products' Leader

    April 2015 --- December 2015
    Business Strategy and tactical activities for 27 brands customer management - national kol's and own Sales territory nephrologists, transplantologists, gastroenterologists and infectious disease doctors cross-functional cooperation especially with Pricing and Hospital tenders Leader; one field Product Manager relaunch of parkinson disease drug to neurologists

  • Product Portfolio Lead

    September 2013 --- March 2015
    responsible for whole established portfolio (27 products) Business Strategy, tactical plans and execution cross-functional co-operation with other Sales teams and Market access team: Pricing, Reimbursement and tenders national kol management in Nephrology, tranplantation and hepatitis/Gastroenterology own Sales territory management

  • business unit manager

    January 2010 --- August 2013
    Leader for one Product Manager and a Sales team of three product specialists product strategies in anemia, transplantation and hepatitis launch and relaunch of 1st once monthly esa co-promotion lead when launching 1st oral daa in hepatitis with msd kol management in Nephrology, transplantation and Gastroenterology cross-functional co-operation with Market access and Communication

  • Team Leader

    January 2009 --- December 2009
    team Leader for anemia-transplantation-Virology Sales team Product Manager for hepatitis brands product Strategy and tactical plans - implementation and follow-up kol management in Nephrology, transplantation and hepatitis/Gastroenterology/infectious disease doctors pandemic Planning and customer management in influenza including co-operation with national emergency supply agency in influenza pandemic

  • Product Manager

    December 2007 --- December 2008
    Product Manager for hepatitis and hiv product strategies and activities and execution customer management in whole country; gastroenterologists and infectious disease doctors

  • Marketing Manager

    October 2006 --- November 2007
    product Strategy for hiv, hepatitis and influenza brands Leader for 2 product managers Product Manager for influenza

  • Marketing Manager

    January 2005 --- September 2006
    product strategies and activities in Osteoporosis, rheumatoid arthritis, influenza and weight loss co-promotion lead with gsk in Osteoporosis new b-Cell therapy launch in rheumatoid arthritis Leader for 3 product managers Product Manager and customer responsible for weight loss and influenza; pandemic Planning and activities with bird flu in 2006

  • Product Manager

    May 1998 --- January 2005
    Product Manager for weight loss, Osteoporosis responsible of the launch for the 1st weight loss drug in finland; among the first 5 in whole world responsible of the patient support program for end users (toll free line nutritionist) Planning and execution of supportive team beside Sales teams; 3 weight loss nurses to meet weight loss teams, nurses and pharmacies kol responsibility; endocrinologists, gynecologists, Orthopedics Sales campaign's for Hospital and open care teams

  • Product Manager

    May 1994 --- May 1998
    responsible for profit unit; superior in stockholm Sales and costs Budgeting product strategies and tactical plans for Clinical Nutrition products, vlcd -diet, products for celiac disease Leader of 2 Sales person Sales and package estimates also for production

  • Product Specialist

    May 1991 --- May 1994
    Clinical Nutrition products (tube feeds, sip feeds), vlcd diet, celiac products customers: Hospital pharmacies, icu's, gastroenterologists, dietitians, almost all departments and Nursing homes


LinkedIn Assessment :
Pharmaceutical IndustryPharmaceutical salesTeam LeadershipMarketingLeadershipProduct launchOsteoporosisMarket accessClinical NutritionSales EffectivenessPharmaceutical sales and marketingMarketing ManagementProduct MarketingCross-functional team leadershipGlobal MarketingHospital SalesHospital tendersKey Account ManagementCustomer RelationsChange ManagementStrategic LeadershipStrategic PlanningCustomer InsightViral HepatitisTransplantNephrologyGastroenterologyInfectious diseasesEndocrinologyDiabetesWeight ManagementLife Sciences

Skills and Expertise

Self Assessment :
Establish relationships with Key Opinion Leadersteam leader Analytical skillscustomer focusedlaunch leaderTranslate strategy into operational plansCollaborate with project teamGastrointestinal diseasesIdentify growth / improvement potentialImplement marketing plansInteract with KOLInteract with nursesInteract with pharmacistsInteract with physiciansMaintain strong relationshipsManage budgetsMonitor sales performancePeople management


  • Diploma course for leaders in marketing in from Institute of Marketing, Helsinki in 1996
  • Master of Science (MS) in Nutrition Sciences, food economics from University of Helsinki in 1989
  • Matriculation examination in from Lauttasaari High School Helsinki in 1980


BrightOwl Assessment:
Self Assessment:
Professional Proficiency
Professional Proficiency

Work Preferences

  • Positions I am interested in:
    Senior Medical Sales Representative Team Leader Business Development Manager
  • Work From Home:
    Yes, 2 to 3 days per week
  • International:

Area / Region

Helsinki, Finland


Driving License
  • Yes

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