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With me you get a person who is/has: - broad experience in pharmaceutical sales and marketing including hospital, primary care and OTC products. - specialty care and primary care launch and relaunch experience also in co-operation with other companies. - strong analytical and strategic skills which I have used from product strategies to business strategies. - ability to work cross functionally e.g. regarding hospital tenders, prices and reimbursement. - genuine interest in people; leading people with emotional intelligence. I have build several teams with good spirit. - a worker who is highly committed to organizational goals and my own job and who can deliver - skillful in building sustainable relationship - also with customers - a person who is easy to approach - adaptability, accountability as well as empathy describes me well. Main indication areas: nephrology, gastroenterology, virology, transplantation, endocrinology, neurology Main diseases: renal anemia, transplant rejection prophylaxis, CMV infection, hepatitis C, hepatitis B, influenza, osteoporosis, weight loss, Parkinson disease Main products: Mircera, Neorecormon, Cellcept, Valcyte, Pegasys, Copegus, Invirase, Fuzeon,Tamiflu, Bonviva, Xenical, Madopar Launches: Mircera (anemia), Xenical (weight loss), Bonviva (osteoporosis), Mabthera (rheumatoid arthritis) Relaunches: Mircera (anemia), Madopar (Parkinson disease) Co-operation/ co-promotion: GSK (Bonviva, osteoporosis), MSD (Victrelis, hepatitis C), National Emergency Supply Agency NESA (Tamiflu, pandemic influenza) tapio dot bister at gmail dot com


Past Experience

  • Established Products' Leader
    April 2015 --- December 2015
    Business strategy and tactical activities for 27 brands Customer management - national KOL's and own sales territory nephrologists, transplantologists, gastroenterologists and infectious disease doctors Cross-functional cooperation especially with pricing and hospital tenders Leader; one field product manager Relaunch of Parkinson Disease Drug to neurologists

  • Product Portfolio Lead
    September 2013 --- March 2015
    Responsible for whole established portfolio (27 products) Business strategy, tactical plans and execution Cross-functional co-operation with other sales teams and market access team: pricing, reimbursement and tenders National KOL management in nephrology, tranplantation and hepatitis/gastroenterology Own sales territory management

  • business unit manager
    January 2010 --- August 2013
    Leader for one product manager and a sales team of three product specialists Product strategies in anemia, transplantation and hepatitis Launch and relaunch of 1st once monthly ESA Co-promotion lead when launching 1st oral DAA in hepatitis with MSD KOL management in nephrology, transplantation and gastroenterology Cross-functional co-operation with market access and communication

  • Team Leader
    January 2009 --- December 2009
    Team leader for anemia-transplantation-virology sales team Product manager for hepatitis brands Product strategy and tactical plans - implementation and follow-up KOL management in nephrology, transplantation and hepatitis/gastroenterology/infectious disease doctors Pandemic planning and customer management in influenza including co-operation with National Emergency Supply Agency in influenza pandemic

  • Product Manager
    December 2007 --- December 2008
    Product manager for hepatitis and HIV Product strategies and activities and execution Customer management in whole country; gastroenterologists and infectious disease doctors

  • Marketing Manager
    October 2006 --- November 2007
    Product strategy for HIV, hepatitis and influenza brands Leader for 2 product managers Product manager for influenza

  • Marketing Manager
    January 2005 --- September 2006
    Product strategies and activities in osteoporosis, rheumatoid arthritis, influenza and weight loss Co-promotion lead with GSK in osteoporosis New B-cell therapy launch in rheumatoid arthritis Leader for 3 product managers Product manager and customer responsible for weight loss and influenza; pandemic planning and activities with bird flu in 2006

  • Product Manager
    May 1998 --- January 2005
    Product manager for weight loss, osteoporosis Responsible of the launch for the 1st weight loss drug in Finland; among the first 5 in whole world Responsible of the patient support program for end users (Toll free line nutritionist) Planning and execution of supportive team beside sales teams; 3 weight loss nurses to meet weight loss teams, nurses and pharmacies KOL responsibility; endocrinologists, gynecologists, orthopedics Sales campaign's for hospital and open care teams

  • Product Manager
    May 1994 --- May 1998
    Responsible for profit unit; superior in Stockholm Sales and costs budgeting Product strategies and tactical plans for clinical nutrition products, VLCD -diet, products for celiac disease Leader of 2 sales person Sales and package estimates also for production

  • Product Specialist
    May 1991 --- May 1994
    Clinical nutrition products (tube feeds, sip feeds), VLCD diet, celiac products Customers: hospital pharmacies, ICU's, gastroenterologists, dietitians, almost all departments and nursing homes


LinkedIn Assessment :
Pharmaceutical IndustryPharmaceutical salesTeam LeadershipMarketingLeadershipProduct launchOsteoporosisMarket accessClinical NutritionSales EffectivenessPharmaceutical sales and marketingMarketing ManagementProduct MarketingCross-functional team leadershipGlobal MarketingHospital SalesHospital tendersKey Account ManagementCustomer RelationsChange ManagementStrategic LeadershipStrategic PlanningCustomer InsightViral HepatitisTransplantNephrologyGastroenterologyInfectious diseasesEndocrinologyDiabetesWeight ManagementLife Sciences

Skills and Expertise

Self Assessment :
Establish relationships with Key Opinion Leadersteam leader Analytical skillscustomer focusedlaunch leaderTranslate strategy into operational plansCollaborate with project teamGastrointestinal diseasesIdentify growth / improvement potentialImplement marketing plansInteract with KOLInteract with nursesInteract with pharmacistsInteract with physiciansMaintain strong relationshipsManage budgetsMonitor sales performancePeople management


  • Diploma course for leaders in marketing in from Institute of Marketing, Helsinki in 1996
  • Master of Science (MS) in Nutrition Sciences, food economics from University of Helsinki in 1989
  • Matriculation examination in from Lauttasaari High School Helsinki in 1980


BrightOwl Assessment:
Self Assessment:
Professional Proficiency
Professional Proficiency

Work Preferences

  • Positions I am interested in:
    Senior Medical Sales Representative Team Leader Business Development Manager
  • Work From Home:
    Yes, 2 to 3 days per week
  • International:

Area / Region

Helsinki, Finland


Driving License
  • Yes