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*Effective and efficient sales tools provider* * Adding value to Company trough procurement in consulting in animal feed business, trading with aminoacids, vitamins, minerals and specialties in CEE Region. * Allways in search for optimisation of costs, with primary focus on quality and partnership with stakeholders and suppliers * Effective business development in feed additives, commodities and specalties. * Specialized in consulting and technical sales support of key accounts.


Past Experience

  • Director of Purchasing
    November 2015 --- March 2016
    -project work on establishing new quality control and warehouse management implementation -new key accounts delivery, sales and technical support to key opinion leaders for commercial and technical questions in feed additivies and specialized products -development of Feed business unit, new partners introduction from China and EU, development of portfolio and new products introduction, quality control, HACCP team leader, marketing strategegy, logistics optimisation

  • Procurement Manager
    January 2012 --- October 2015
    Manage importaint partners portfolio, define prices and positioning, distribution chanels and strategy of business development in different markets, sales in B2B for CEE region. Purchasing of materials, planning of stocks, SCM Partners: MIAVIT Gmbh, Global Bio-Chem, Animedica International, Orffa B.V., Tate & Lyle, INEOS, Aliphos

  • Senior trading coordinator
    January 2010 --- January 2012
    Head of purchase and sales department at feedmill, coordination between logistics, field sales force and production plant with 1.000 Tons / Week production. Brand development,Strategic Consulting, including business plan & sales strategy development. Cooperation and introduction of new product in region. Regional marketing - cooperation in business development on other markets with specialized agencies for consulting. Marketing strategical plans defined by markets and distribution channels Segmentation of customers, definition of KOL,s Profitability of portfolio, costing management

  • business unit manager
    April 2005 --- October 2009
    Promoted to manage Business Unit of veterinary medicine products, covering sales and business consulting services in Croatian market. Portfolio includes consulting and management of functional business unit in largest pharmaceutical wholesale in Croatia, business process management, business continuity management, regulatory compliance, and corporate governance. Responsibilities include P/L results, client relationship, key account management, consulting services portfolio management, implementation of strategic sales and marketing plans, BU employment strategy, implementation of new services in B2Band B2C in region. Key Achievements 2005 - 2008 Average 32.5 % increase in Net Sales, 34,2 % increase in EBITDA Introduction of new distribution hub in Osijek Established diversified vendor portfolio Responsibilities include marketing research, segmentation and market share measurement, preparation of all marketing materials Market access management, registrations procedures, pricing policy, launching and post-production marketing activities Creation and optimisation of margin and cash flows Supply chain management, execution of exclusive distribution contracts Recruiting and coaching of new members in team with HR Department


Self Assessment :
CollaborationCritical thinkingFlexibilityOptimismProactivityResponsibilityStrategic thinkingWillingness to compromise


LinkedIn Assessment :
ProcurementPurchasingSupply Chain ManagementBusiness PlanningStrategyKey Account ManagementSales ManagementBusiness StrategyNew Business DevelopmentPharmaceutical IndustryProduct developmentBusiness DevelopmentInternational SalesNegotiationMarket researchPricingmanagementB2BInternational BusinessTrade MarketingMarketing ManagementTeam LeadershipStrategic PlanningMarket AnalysisLogisticsCRMMarketing StrategyMarket PlanningSalesManagement Consulting

Skills and Expertise

Self Assessment :
Interpret data Use content management systemsAchieve sales objectivesAdvise on strategyAttend seminars, courses and meetings within and outside the companyCommunicate effectively on different company levelsDevelop business planDirect co-workers to achieve resultEstablish relationships with Key Opinion LeadersLiaise with professionals in other divisions of the company as requiredManage contractors Negotiate payment schedulesNegotiation


  • MBA in 2- Year Executive MBA from IEDC-Poslovna šola Bled in 2008
  • Mini - MBA in life sciences (pharma business) from MCE, Brussels, Management Centre Europe in 2007
  • Finance for non-financial managers in Finance from IEDC - Bled School of Management in 2006
  • GMP - General management program in Business Administration and Management, General from Zagreb School of Economics and Management in 2006
  • DVM, in veterinary medicine from University of Zagreb/Sveuciliste u Zagrebu in 1997

Training and Certification

  • Licence for veterinary practice Certification


BrightOwl Assessment:
Self Assessment:
Professional Proficiency
Elementary Proficiency

Work Preferences

  • Notice Period:
    2 weeks
  • Positions I am interested in:
    Veterinarian Veterinary Clinical Manager Supply chain manager Business Development Manager
  • Positions I am NOT interested in:
    Sales representative
  • Locations I am interested in:
  • Work From Home:
    Yes, 0 to 5 days per week
  • Work Regime:
    Permanent position
  • International:


    Expert has 1 publications (Will be avalible with full profile)

Area / Region

Zagreb, Croatia


Driving License
  • Yes