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I am experienced in leading of development and implementation of marketing and sales strategies and operational plans in short and long-term. I have board experience of pharmaceutical business in both B2B and DTC levels. I have good understanding of health care business in Nordic and Baltic countries. I am innovative, positive, future oriented social personality with strong ambitious for work. I am cross-cultural with good language skills. I am easy to operate and communicate and I believe in strong net working with customers.


Current Experience

  • Senior Manager, Sales and Business Development/Country Lead
    Since July 2014

Past Experience

  • Business Development Manager
    May 2013 --- June 2014
    Business enviroment is evolving with changes and challenges. My role is to identify the needs and develop plans for improvement by defining opportunities from large portfolio of IMS Health products and services. Consulting by working together with client and their needs.

  • Marketing Director Finland, Diabetes marketing lead in Nordic and Baltics
    January 2011 --- January 2013
    Head of Diabetes marketing in Finland and Marketing Lead for Nordic and Baltic countries. Leading strategies and operations in Sanofi’s diabetes portfolio including preparations of GLP-1 launch. Leading marketing initiatives and projects in seven NOBA countries.

  • Marketing Director
    January 2007 --- January 2011
    Management team position as head of marketing in Finland for all promoted products for two years (2009-2011). Size of the department between five and twelve people. Responsible in Nordic level of diabetes marketing from 2010.

  • Marketing Manager
    January 2006 --- January 2007
    Head of metabolism unit with responsible of diabetes and cordiomatabolic products.

  • Project Leader
    January 2005 --- January 2006
    Lead all prelaunch and launch activities for new product. Create new sales and marketing opportunities. Responsible for marketing plans, budgets and key opinion leader management. Manager position for product manager and three Key account managers.

  • Product Manager
    January 2004 --- January 2006
    Planning selling strategies, building educational programs in diabetes, training reps etc.

  • Account Manager - Life Sciences
    January 2002 --- January 2004
    Prelaunch and launch of Lantus. Responsible of all launch meetings, building up KOL relations etc.

  • Product Specialist
    January 1999 --- January 2001


Self Assessment :
CommunicativeCreative thinkingCompetitivenessEfficiencyInnovative thinkingStrategic thinkingResult OrientedProactivityCollaboration


LinkedIn Assessment :
Sales EffectivenessProduct launchGlobal MarketingPharmaceutical salesMarket accessPharmaceutical IndustryDiabetesMarketing ManagementStrategyLeadershipMarketingBusiness DevelopmentMarket PlanningCRMAccount ManagementMarket AnalysisHospital SalesProduct developmentCross-functional team leadershipB2B

Skills and Expertise

Self Assessment :
Analytical skills Interact with nurses Interact with physicians Report dataAchieve sales objectivesAdvise on strategyAnalyse growth / improvement potentialAttend seminars, courses and meetings within and outside the companyWork cross-functionallyReport Key Performance Indicators (KPI's)Promotional materialsproject managementPeople managementMonitor Key Performance Indicators (KPI's)Manage budgetsLead teamsInteract with KOLInteract with physiciansInteract with pharmacistsInteract with nurses


  • in Organizational Leadership from University of Helsinki in 2015
  • Executive MBA in International marketing and business from Tampere University of Applied Scienses and Tallinn Polytechnic University in 2012
  • in from EF in 0


BrightOwl Assessment:
Self Assessment:
Full Proficiency
Elementary Proficiency
Elementary Proficiency

Area / Region



Driving License
  • No