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•Over 20 years of international experience in senior management positions (General Management, Marketing, Sales, Corporate Strategic Planning, Business Development) in the Pharmaceutical, Biotech, Diagnostic and Medical Device environment •Experience gathered in EMEA-JAPAC region and Canada in B2B,B2C and B2G environment •Proactive, result driven visionary leader experienced in organizational change and continuous improvement, able to develop a consensus with internal and external stakeholders to ensure clear strategic vision and operational execution in complex matrix organizations •Recognized as someone with a can-do attitude inspiring this in others, resulting in empowerment, team work, mutual trust and on-time delivery


Current Experience

  • Director of International Marketing and Sales
    Since January 2014
    •Design and implement the International Marketing and Sales strategy and structure necessary to launch 'GlucoTrack™', a unique device combining ultrasonic, electromagnetic and thermal technology for non-invasive measurement of blood glucose levels •Hire, mentor, develop and manage sales/distributors and clinical leaders in order to effectively work through others to accomplish business goals •Working with the marketing function, set market strategies and goals for the region, team and external partners •Partner to identify sales training programs and processes to optimize sales effectiveness •Drive business/account planning focused on ensuring execution of sales strategy to optimize profitability, market share and revenue growth.

Past Experience

  • Branch Manager Emerging Markets
    January 2009 --- January 2013
    •Underpinning the future of the organization by managing or supporting interactions between current products/services, systems and practices, and the innovations and changes needed to align them with the strategic intent in Eastern Europe, Russia, Commonwealth of Independent States (CIS), Sub Saharan Africa and Israel •Business fields: Cardiac-, Vascular-, Blood and Diabetes management; General hospital-, and Minimal Invasive Systems; Capital Equipment goods •Manage and monitor the development and performance of each business field ensuring they perform in accordance with objective plan and company mission

  • International Business Development Manager Neuromodulation
    January 2006 --- January 2009
    •Accountability for CEE; East-Asia & Pacific; Middle-east & Africa; South & Central Asia; Canada and Russia. •Negotiate and establish new contracts with actual and/or new distributors ; perform market analyses •Effectively manage and steer distributors (>50) according to their quantitative and qualitative objectives •Integrate Cyberonics’ Marketing, Sales, Clinical and Regulatory strategies in the distributors market

  • International Operations Manager Neuromodulation
    January 2005 --- January 2006
    * Design, execution, and control of Cyberonics international operations converting resources into desired services, supporting and implementing the company's global business strategy. * Accountability for Eastern Europe; East-Asia & Pacific; Middle-east & Africa; South & Central Asia; Canada and Russia.

  • Country Manager Vitatron Cardiac Rhythm Management
    January 2003 --- January 2005

  • Sales and Marketing Unit Manager Immunology, Oncology and Haematology
    January 1996 --- January 2003

  • Product Manager Immunology, Cardiology, Rheumatology,
    January 1993 --- January 1996

  • Medical Sales Representative
    January 1990 --- January 1993


Self Assessment :
AdaptabilityAnalytical thinkingAssertivenessCollaborationCommunicativeCreative thinkingCritical thinkingFlexibilityIndividualityInnovative thinkingIndependenceOptimismOrganizationProactivityProblem solvingResponsibilityResult OrientedSelf-disciplineStrategic thinkingWillingness to compromise


LinkedIn Assessment :
Pharmaceutical IndustryProduct launchMedical DevicesCRMHospitalsCardiologyClinical researchStrategyMarket AnalysisPharmaceutical salesmanagementMarketingStrategic PlanningBusiness StrategySales ManagementMarket developmentSalesHealthcareMarketing ManagementSales EffectivenessSales OperationsNegotiationCross-functional team leadershipMarketing StrategyHospital SalesMarket researchoncologyBusiness DevelopmentCapital EquipmentBiotechnologyInterventional CardiologyNeurologyMarket accessGlobal MarketingB2BClinical trialsChange ManagementLeadershipCommercializationEntrepreneurshipProduct managementProduct developmentNew Business DevelopmentPharmaceuticsLife SciencesProduct Marketing


  • Master of Business Administration (M.B.A.) in General Management from Vlerick Leuven-Gent Management School in 2003
  • in management & leadership from INSEAD in 2000
  • in Executive Management from London Business School in 0
  • Master in Biomedicial Kinesiology from Catholic University of Leuven in 0
  • Master in Rehabilitation sciences and Physiotherapy from Catholic University of Leuven in 0

Area / Region



Driving License
  • No