With more than a decade of experience managing and executing Communications and Sales Support projects for large, global, matrixed organizations, I add value to organizations by creating engaging content for internal and external channels that promotes the brand promise, fosters employee engagement, community partnerships and customer loyalty, and drives business profitability. I am a team player, accustomed to working with diverse employees, at every level within the organization.
Lynchburg Site Communications Manager
Since October 2013
Develop and maintain relationships with local stakeholders in the community. Generate local media opportunities to help establish AREVA as the employer of choice/community partner of choice for employees, business partners, schools and charitable organizations in the Lynchburg area. Generate and execute corporate communication plans at the local level, customized to support AREVA’s largest North American location. Represent the company to governmental, charitable and educational organizations to foster relationships with these stakeholders, providing a connection between the community and the 1,400+ employees. Oversee North American giving strategy to establish message consistency in the communities surrounding AREVA locations. .
Corporate Communications Programs Manager
January 2013 --- October 2013
Prepared and deployed cross-functional governance programs for North American Corporate Communications team. Managed and promoted optimal utilization of $2M communications team budget. Updated and improved crisis communications program, planned exercises and worked with security and loss prevention team to verify conformity with global operational crisis plans. Created and implemented corporate giving strategy for North America, wrote and directed production of the North America Citizenship Report.
External Communications Manager
November 2011 --- January 2013
Developed and implemented external communications campaigns to support strategic initiatives and engage principal external publics in North America. • Planned and executed outreach events promoting key AREVA and industry messages in support of the Community Advisory Council (including minority and environmental leagues), and their audiences focusing on high school and college students, and the general public. • Produced the NA region annual citizenship report summarizing the community outreach activities and volunteer efforts of employees, and contributions by corporate AREVA NA and offices at over 30 locations.
Manager, Reactors and Services Communications
March 2010 --- November 2011
Developed and supported operational communications strategy, acted as the primary point of contact for Corporate Communications for all five business units within the R&S Business Group. • Generated and executed communication plans for industry and internal issue management utilizing intranet, e-newsletters, all employee meetings, executive blog, etc. for internal audiences, and Internet, e-newsletters, e-campaigns, etc. for external audiences. • Provided corporate messaging and talking points for AREVA spokespeople for media interviews and inquiries. • Managed team of four communicators and the operational budget for all NA site communications (Lynchburg, Charlotte N.C., and Richland, Wash. - $600K)
Marketing and Operational Communications Manager
January 2003 --- January 2010
Account Manager (various product lines) Provided strategic direction and campaign management to an internal creative team for advertising and communications campaigns utilizing product literature, Web, direct mail, events and promotional merchandise. Managed a core team of 20 people and a budget of over $950K USD to successfully produce two flagship biennial customer events, attended by over 150 C-level executives in the nuclear power industry and their spouses, completed on time, within budget and earning highest ratings from attendee evaluations. Promoted North American market presence for AREVA’s most advanced reactor design with a focus on targeted BtB campaigns, advertising, conference presence, and trade press articles. Utilizing internal and external creative service agencies, created and managed internal and external communication plans.
January 1990 --- January 2002
Planned and executed all aspects of marketing communications projects for a newly established business unit, including product launches, customer events for up to 500 attendees. Coordinated and executed all aspects of tradeshow exhibits (400-4000 ft²) with budgets up to $250K, incorporating multiple technology demos and partners at major industry tradeshows in the U.S. and Europe until the U.S. business was sold. Supervised product launch activities, conducted employee development discussions and performance reviews, maintained supplier relationships, managed department budget and project deadlines. Worked on a team of managers to launch the new Home Communications Product Unit to the cable market and internally to corporate Ericsson. Established and managed a Product Support and Comms Dept that included three full-time employees, interns, and multiple outside suppliers. Drove corporate branding efforts to align standards among all the Ericsson businesses in the U.S. to create synergy and added value to industry targeted advertising campaigns. Planned and executed all aspects of marketing/sales support events and projects including tradeshows, sales incentive programs, group travel awards, national sales meetings, direct mail campaigns, advertising campaigns, team building events and product literature. • Formulated and executed marketing and sales support activities for commercial/industrial markets to support sales team, increase dealer sales and loyalty, and market presence. • Developed and implemented national ad campaigns with annual budgets up to $1M. • Administered national co-operative advertising program for local dealer awareness including creation of local newspaper/radio/TV/magazine/yellow page ads, and enforcing advertising standards for the dealer network.
BA in Communications from Lynchburg College in 0