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matt is a highly experienced digital manager with a can-do attitude. he has been delivering practical digital solutions to the challenges faced by pharmaceutical companies since 2001, and has developed an enviable skillset that allows him to quickly understand the core challenges facing a team and develop pragmatic solutions to meet them. matt is educated to masters level and has also built up a deep professional knowledge of the main digital platforms, technologies and programmes required to be successful within the digital space. skills in brief: • Digital Marketing StrategyDigital Marketing programmes • Web Development • serious game / business simulation development • customer relationship management (crm) systems • Project ManagementTrainingPharmaceutical Industry


Current Experience

  • Principal and Managing Partner

    Since January 2014
    • working with pharma Marketing excellence departments, brand managers and general managers to propose innovative digital solutions (blended learning programs, serious games, pharmacademy) and decision aid tools • leading global and regional rollout of digital solutions to local markets (e.g. veeva crm, pharmacademy on ipad on a global scale, actando Coaching tool) • managing actando multi channel Marketing to accelerate Business Development (hubspot, twitter, linkedin) and ensure good customer experience across all touch points in the customer journey • leading of actando serious games development to increase the customer experience • managing the development of new learning programs • developing the social learning aspects of the pharmacademy (actando lms) to increase Compliance, competitive aspect & knowledge retention • increasing the brand reputation of actando through the creation of brand guidelines and actando brand services • developing business especially in emerging markets like eastern europe, russia, china, south america • Working with Pharma Marketing Excellence departments, Brand Managers and General Managers to propose innovative Digital Solutions (Blended Learning Programs, Serious Games, PharmAcademy) and Decision Aid Tools • Leading global and regional rollout of digital solutions to local markets (e.g. Veeva CRM, PharmAcademy on iPad on a global scale, Actando Coaching Tool) • Managing Actando Multi Channel Marketing to accelerate Business Development (Hubspot, Twitter, LinkedIn) and ensure good customer experience across all touch points in the customer journey • Leading of Actando Serious Games development to increase the Customer Experience • Managing the development of new Learning Programs • Developing the Social Learning aspects of the PharmAcademy (Actando LMS) to increase compliance, competitive aspect & knowledge retention • Increasing the Brand reputation of Actando through the creation of Brand Guidelines and Actando Brand Services • Developing Business especially in emerging markets like Eastern Europe, Russia, China, South America

Past Experience

  • Senior Consultant

    November 2012 --- December 2013
    • developing the pharmacademy on ipad to offer "offline learning" while keeping monitoring functionalities • improving the user experience of the pharmacademy (actando learning platform) • improving the cockpit view in order to follow progress in knowledge, experience and mindset change (following the best practices for dashboards, e.g. show me the numbers by stephen few) • connecting actando's catalog of learning modules with competencies through an engaging visual platform to draw Career paths

  • Engagement Manager

    April 2008 --- October 2012
    • leading / developing ims bts services offering in Training & development, communications, Career path • Product Development (Career path tool) including Commercialization Strategy, Market research, functionality roadmap and product implementation • managing dashboard project in the Therapeutic Areas for the central and eastern europe, middle east, africa, and indian subcontinent region, based on ims midas data and market prognosis

  • Senior Consultant

    April 2007 --- April 2008
    creation, growth and development of ims elearning solutions. engaging customers like roche, novartis, pfizer in the development of elearning modules. areas are sfe, Marketing science, hr, it, esops.

  • Consultant / Project Manager

    November 2004 --- March 2007
    leading it/Marketing projects for the top 10 pharmaceutical companies • leading web Applications development (e.g. “executive dashboards” to help pharmaceutical companies optimize their Sales force effectiveness) • leading the evolution of corporate websites, including online stategies to develop Internet presence, content management & webtrends analyses • leading local & offshore teams in the development of creative multimedia Presentations, innovative elearning solutions and online Simulations • significant Business Development in the european Pharmaceutical Industry including new customers acquisition, growth of Sales with existing customers, creation of new Consulting areas and customer portfolio optimization areas of experise: • information management on pharmaceutical markets (data, kpis, sfe) • business & technical Consulting in the web application development, in the multimedia, in corporate branding and content management solutions

  • Consultant

    January 2001 --- November 2004
    in charge of small/medium multimedia & web oriented projects including resources management & allocation and team leading • Project Management in the Pharmaceutical Industry of cutting edge web Applications (e.g. “mphmap” to help pharma company optimizing its drug Supply Chain) • customer relationship management: create, maintain and develop relationships with new and existing customers • business opportunities management: cost calculations, quotations, Negotiation, project follow up, delivery and Quality Management areas of expertise: • web: ecommerce solutions, corporate design, websites development (w3c certified), content management on intervowen teamsite • multimedia: computer based trainings, posters, brochures, flash animations, flash actionscripting, 3d animations


LinkedIn Assessment :
Change ManagementProject ManagementDashboardTrainingE-LearningSocial MediaMultimediaWeb Application DesignIMS dataPharmaceutical IndustryBusiness IntelligenceSales EffectivenessMarket researchStrategyCRMBusiness AnalysisUser ExperienceWeb DesignMobile ApplicationsTeacher TrainingUser Interface DesignmanagementBusiness DevelopmentConsultingTeam LeadershipManagement ConsultingNegotiationEntrepreneurshipWeb applicationsMarket AnalysisAnalysisCompetitive AnalysisDatabasesE-commerceAnalyticsStrategic ConsultingCross-functional team leadershipProduct developmentMarket EntryCompetitive IntelligenceProduct managementProject Management


  • Master’s Degree in Chemistry from Ecole polytechnique fédérale de Lausanne in 2000

Area / Region

Basel, Switzerland


Driving License
  • No

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