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Mr Steenekamp is a superbly knowledgeable Marketing, Sales and Operations Manager, offering 18 years’ experience. He is an innovative manager – achieved an MBA degree – able to identify and grasp opportunities for cash generation and profitability growth. His fortes are, among others, strategy planning and development, marketing and sales management, change management, contract risk management, project management, and a thorough understanding of general management; development and execution of policies and procedures. Mr Steenekamp is an experienced Technology Consultant, capable of recognizing and formulating technically innovative market opportunities and translating prospects to viable top-line growth. He continuously delivers positive results and offers the appropriate qualification and experience to add value as an executive professional to any organization.


Current Experience

  • Sales Technology and Operations Manager
    Since January 2016
    • Key performance areas: departmental management, technology and technology operations, SHERQ (Safety, Health, Environment, Risk and Quality), human resources, strategy development, market development and communication, customer service equipment, products, project management, and contract risks. • Managing products, contracts, pricing, assets, and projects. • Providing technical support and training coordination. • Assuring compliance to safety regulations. • Developing specific markets and providing S&OP (Sales and Operations Planning) support. • Retaining the marketing portfolio in AMET (Africa-Middle East and Turkey) and managing CSE (Customer Service Equipment) contractors in South Africa. • CSE; initiating cost optimization projects focussing on client service improvement. • Assisting the sales team to determine technical risks and suitable recommendations. • Allocating resources to fulfil the requirements of the divisional sales managers such as trial support, the monetary and strategic value of projects, and probability of success. • Providing technical insight to ensure responsible submissions of application recommendations, technical contracts, RFQs (Request for Quotation), and tenders. • Developing technical concepts, sourcing new technology, evaluating and supporting its deployment by using the Product Management Framework – strategic product management and new product introduction. • Actively protecting the Buckman Intellectual Property (IP). • Current project: • Supporting customer contract management, and distributor selection and management in EMEA.

Past Experience

  • Marketing and Operations Manager
    October 2013 --- December 2015
    Global strategic plan; MarCom, workgroups, market intelligence, client service. IP risks; engineering application technologies; SHERQ and client requirements; legislation and government policies. Identified market growth, resource requirements, brand perceptions. Market information; macroeconomic and analyses. Current on customers’ markets, products, processes, technical knowledge of impact of chemistries on processes. Information systems, R&D, technical hub managers, OEM, and contractors. Developed and executed marketing strategy. Strategic Planning Steering Committee and alignment with Africa strategy. Strategies for business, risk, product, sales, pricing, and marketing management. Selected distributors, agents, and alliance partners; developed standards for technical reports. Reviewed technical and key indicators of sales contract clauses to ensure compliance. Analyses; PESTEL, SWOT, Ansoff, and Porters Five Forces. Product line management system to; manage product life cycle principles, introduce new technologies, marketing campaigns. Pricing strategies; value, market, and high volume, low cost commodity prices. Budgets and forecasts for Marketing. Leadership, direction and motivation. Departmental structures. Succession planning and performance management; job profiles and KPAs. Marketing communication; regional sales performance, brand and image standards. New product launches and customize global materials for local use. Crisis communications. Development for local advertising requirements and managed public relations, trade shows and conferences. Engineering service to the sales division, budgets and forecasts for field engineering. Managed contract engineers, equipment design, construction, installation, maintenance, and compliance. Product lines and services. Product life-cycle programmes. Recommended changes in contractual requirements to mitigate risk. Evaluated the legal technical aspects of contracts with legal counsel (regional and global).

  • Divisional Sales Manager
    August 2010 --- November 2011
    Various Sales Management positions in the Water Treatment and Performance Chemicals divisions. Responsible for profitable sales growth in the Sub-Saharan Africa region.

  • Sales Manager
    May 2008 --- July 2010

  • Account Manager
    April 2002 --- April 2008

  • Technical Sales Representative
    July 1998 --- March 2002

  • Senior Educator
    January 1997 --- January 1998


Self Assessment :
AdaptabilityAnalytical thinkingApproachabilityAssertivenessAttention to detailCollaborationCreative thinkingCuriosityEfficiencyIndependence


LinkedIn Assessment :
Product developmentWater TreatmentStrategic PlanningMarketing StrategySales ManagementBiotechnology IndustryMarketing ManagementCooling WaterProject ManagementChemistrymanagementMarketingBusiness StrategyBusiness DevelopmentContract LawSalesKey Account ManagementChange ManagementPolymersInternational SalesNew Business DevelopmentAdditivesMarket developmentMarket AnalysisCross-functional team leadershipNegotiationProcess EngineeringStrategyChemical EngineeringContinuous ImprovementAccount ManagementProduct managementProcess OptimizationWaterCoatingsBusiness PlanningCustomer Service


  • MBA in Business Administration from North-West University/Noordwes-Universiteit in 2009
  • BSc (Hons) in Water Utilization from University of Pretoria/Universiteit van Pretoria in 2001
  • MSc in Biotechnology from University of the Free State/Universiteit van die Vrystaat in 1997
  • BSc in Biochemistry and Physiology from University of the Free State/Universiteit van die Vrystaat in 1995

Training and Certification

  • Certified Prosci Change Management practitioner and trainer Certification


BrightOwl Assessment:
Self Assessment:
Full Proficiency

Area / Region

South Africa


Driving License
  • No