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Summary

Ghana Country Accounts Manager

Koby N. Asamoah

Cell:  +233 (0) 266310526

kobyasamoah@gmail.com

Background & Profile

A self-driven, entrepreneurial minded, emerging-markets business leader, who takes on complex assignments, overcomes challenging local cultural and economic conditions to deliver sales results. Responsible for developing DePuySynthes business valued at $15 Million, with particular focus on Ghana, Nigeria and Kenya. Key team member supporting the establishment of J&J new legal entity and novel products entry into the Ghana market.

 

Competencies & Areas of Expertise

Leadership ▪  Business Management ▪ Project Management ▪ Ghana Medical Device Market Experience ▪ New Product Launches ▪ Sales Goal Attainment ▪ Tender Processing & Negotiation ▪ Market Access Innovations ▪ Strategic Planning ▪ Forecasting ▪ Budgeting & Cost Containment ▪ Negotiation Skills ▪ Excellent Presenter & Communicator ▪ Team Management ▪ Ghana Business Laws, HCC, SOPs, FCPA, HCBI and AE Reporting.

 

Academic Qualifications

Presbyterian Boys Secondary School, PRESEC, Legon (Ghana) 1997

 

College of Charleston, South Carolina (USA) 2003 - BSc. Business Administration & Global Logistics.

 

University of Pennsylvania, Philadelphia (USA) 2012 - Masters of Public Administration.

 

Personal Interests

Koby N. Asamoah Foundation Scholarship

Founded and finances scholarships and apprenticeships for underprivileged youth in the Eastern Region of Ghana.

 

Enjoys playing football, tennis, travelling and reading historical and political literature.

 

Professional Experience

Johnson & Johnson (J&J) 2010 Present

 

J&J Janssen Ghana Country Accounts Manager Ghana, West Africa 2015                                                                   

Collaborates closely with all stakeholders, distributors, key opinion leaders, key accounts, Corporate Social Responsibility, NGOs, Governmental agencies, relevant local and international, medical and pharmaceutical bodies to deliver results and grow business. Responsible for creating the right environment to achieve and maintain market access for new portfolio of medical products.

 

  • Executing country plan targeting $3Million within first year of products launch in Ghana.
  • Effective sales force management, motivation and training.

 

J&J Sub-Saharan Africa Medical Devices Business Manager Ghana, West Africa 2014                                                                   

Designed and executed first ever medical device market penetration plan that included market analysis, a new sales targeting approach, detailed individual country sales goals, forecasts, set specific product focus, planned budgets, managed P&L, optimized resource allocation, managed distributor relationships, identified opportunities and uncovered competitor threats. Guided investment strategy to focus on ensuring greatest ROI. Designed and spearheaded professional education and training.  Created a unified company mind-set among partners.

 

  • Responsible for delivering $7Million additional sales above forecast.
  • Created re-launch plan for DePuySynthes that was replicated in the Ghana, Nigeria and Kenya market.
  • Interfaced with medical device portfolios that included Ethicon Sutures, Depuy Orthopaedics, Synthes Trauma, Codman Neuro, Biosurgery Haemostasis products and the AO Foundation.
  • Possesses key relationships with healthcare institutions, KOLs and medical device distributors.
  • Engaged in competitive activity to take share from Covidien, Smith & Nephew, Aesculap/ Braun.
  • Able to effectively neutralize competitive threats posed by low cost Chinese & Indian manufacturers.
  • Strong comprehension of medical environment and drivers for successful medical device sales in Ghana.
  • Able to successfully navigate the medical device private and public payer system in Ghana.
  • Set clear direction and successfully managed sales team activities.

 

J&J Janssen-Life Scan-Animas Virginia, USA   Territory Business Manager 2010 – 2013                                                                   

Selected as 1 of only 20 managers out of 230 to successfully pilot new multiple device sales model in US market. Prospected for new accounts and transitioned leads to profitable long term accounts. Utilized data to identify opportunities, force competitive switches and neutralize territorial threats to business. Hosted sales meetings, education programs, trade shows and conferences for strategic sales influencers.

 

  • Delivered orders worth almost $9 million to company in 2012.
  • Achieved company's highest sales honour, President's Circle of Excellence Award for 2012.

 

J&J Janssen-Life Scan-Animas Virginia, USA   Field Sales Trainer 2010 – 2013                                                                   

Part of a highly selective group tasked to provide leadership, motivation, mentorship, training, support and knowledge transfer to other managers to support successful business development. Assisted in developing and pulling-through sales training initiatives. Facilitated sales development workshops, cycle meetings and webinars.

 

Previous Work Experience

Daiichi Sankyo Inc.  Virginia, USA 2005 – 2009

Specialty Sales Representative

  • Led specialized multiple product sales presentations in hospital, academic and office settings.

 

Norfolk Southern Corporation Virginia, USA 2003 – 2005

Assistant Account Manager

  • Managed sales support for accounts worth over $750 million annually.
  • Led project to identify and eliminate $60 million in unnecessary incentive refunds in 2003.

 

Training & Skills

  • Daiichi Sankyo Inc. Advanced Sales Training ▪ 2007
  • Common Ground Negotiating Skills Training ▪ 2004
  • University of Tennessee, Knoxville Executive Strategy Training ▪ 2004
  • Experienced in Windows, MS Office, & Various Office Management Systems

 

Awards

  • LifeScan President’s Circle of Excellence Award ▪ 2012
  • LifeScan Gold Level Elite Regional Business Award ▪ 2010
  • Daiichi Sankyo President’s Gold Sales Award ▪ 2008
  • Daiichi Sankyo Platinum Performance Award ▪ 2006 – 2008
  • College of Charleston President’s Award ▪ 2000 – 2002
  • Mount Pleasant, South Carolina Mayor Johnnie Dodd’s Scholars Award ▪ 2000 – 2002

 

References

Available upon request.

Experiences

Current Experience

  • Ghana Country Accounts Manager Accra, Greater Accra, Ghana
    Since January 2015

    J&J Janssen Ghana Country Accounts Manager Ghana, West Africa 2015                                                                   

    Collaborates closely with all stakeholders, distributors, key opinion leaders, key accounts, Corporate Social Responsibility, NGOs, Governmental agencies, relevant local and international, medical and pharmaceutical bodies to deliver results and grow business. Responsible for creating the right environment to achieve and maintain market access for new portfolio of medical products.

     

    • Executing country plan targeting $3Million within first year of products launch in Ghana.
    • Effective sales force management, motivation and training.

Past Experience

  • Sub-Saharan Africa Medical Devices Business Manager Accra, Ghana
    November 2013 --- December 2014

     

    J&J Sub-Saharan Africa Medical Devices Business Manager Ghana, West Africa 2014                                                                   

    Designed and executed first ever medical device market penetration plan that included market analysis, a new sales targeting approach, detailed individual country sales goals, forecasts, set specific product focus, planned budgets, managed P&L, optimized resource allocation, managed distributor relationships, identified opportunities and uncovered competitor threats. Guided investment strategy to focus on ensuring greatest ROI. Designed and spearheaded professional education and training.  Created a unified company mind-set among partners.

     

    • Responsible for delivering $7Million additional sales above forecast.
    • Created re-launch plan for DePuySynthes that was replicated in the Ghana, Nigeria and Kenya market.
    • Interfaced with medical device portfolios that included Ethicon Sutures, Depuy Orthopaedics, Synthes Trauma, Codman Neuro, Biosurgery Haemostasis products and the AO Foundation.
    • Possesses key relationships with healthcare institutions, KOLs and medical device distributors.
    • Engaged in competitive activity to take share from Covidien, Smith & Nephew, Aesculap/ Braun.
    • Able to effectively neutralize competitive threats posed by low cost Chinese & Indian manufacturers.
    • Strong comprehension of medical environment and drivers for successful medical device sales in Ghana.
    • Able to successfully navigate the medical device private and public payer system in Ghana.
    • Set clear direction and successfully managed sales team activities.

     

  • Territory Business Manager Virginia Beach, VA, United States
    January 2010 --- November 2013

    J&J Janssen-Life Scan-Animas Virginia, USA   Territory Business Manager 2010 – 2013                                                                   

    Selected as 1 of only 20 managers out of 230 to successfully pilot new multiple device sales model in US market. Prospected for new accounts and transitioned leads to profitable long term accounts. Utilized data to identify opportunities, force competitive switches and neutralize territorial threats to business. Hosted sales meetings, education programs, trade shows and conferences for strategic sales influencers.

     

    • Delivered orders worth almost $9 million to company in 2012.
    • Achieved company's highest sales honour, President's Circle of Excellence Award for 2012.

     

  • Specialty Sales Representative Virginia Beach, VA, United States
    July 2005 --- December 2009

    Daiichi Sankyo Inc.  Virginia, USA 2005 – 2009

    Specialty Sales Representative

    • Led specialized multiple product sales presentations in hospital, academic and office settings.

Personality

Self Assessment :
AdaptabilityAssertivenessAttention to detailCollaborationCommunicativeCompetitivenessCreative thinkingCritical thinkingDependabilityDiligenceEfficiencyFlexibilityIndependenceInnovative thinkingProactivityProblem solvingResponsibilityResult OrientedSelf-confidenceSelf-disciplineService orientedStrategic thinkingStrivingTrustWillingness to compromise

Knowledge

Self Assessment :
Diabetes Medical devices NegotiationAccount ManagementAllergy and immunologyBiopharmaceuticalsBudget ManagementBudget NegotiationBudget ProcessCardiologyCardiovascular diseasesDrug InteractionDrug metabolismDrug regulatory authoritiesDrug Safety and PharmacovigilanceEndocrinology and metabolismFamily practiceFDAGeneral practiceGood Clinical Practice (GCP)HospitalsICH GCP guidelinesInternal medicineKOL managementMarket accessMarketing approvalMedical DevicesMicrosoft OfficeNegotiationOperating RoomOrthopedicPharmaceutical IndustryPharmacodynamicsPharmacokineticsPharmacovigilancePharmacyProduct launchSafety reportingSerious Adverse Event (SAE)Team LeadershipTime ManagementTraining

Skills and Expertise

Self Assessment :
Analyze data Assure medical quality Create SOPs Guide students Interact with nurses Interact with physicians Interpret data Search literature on clinical trials Use content management systemsAdministrative supportAdverse event reportingAdvise on medical perspectivesAnalyze dataCoachCollaborate with medical teamCreate standard operating procedure (SOP)Direct co-workersDocument adverse eventsGuide staffHandle callsImplement data reporting systemsManage contractors Negotiate budget NetworkNew indications of marketed drugOffice managementOral presentationOrganise meetingsOrganise steering committeePatient liaisonPresent clinical resultsPromotional materialsProvide medical insightsProvide trainingTrain on site staffTrain off site staff

Education

  • Masters in Public Administration from University of Pennsylvania in 2012
  • Bachelor in Business Administration from College of Charleston in 2003

Training and Certification

  • Management Trainee in 2011 Certification
  • Advanced Sales Training in 2007 Certification
  • Negotiating Skills Training in 2004 Certification

Languages

BrightOwl Assessment:
Self Assessment:
English
Native

Work Preferences

  • Notice Period:
    4 weeks
  • Positions I am interested in:
    Sales Manager Account Executive Business Development Manager Market Access Manager Medical representative Medical Sales Representative
  • Locations I am interested in:
  • Work From Home:
    No
  • Work Regime:
    Permanent position
  • International:
    Yes

Area / Region

Accra, Greater Accra, Ghana

Others

Driving License
  • Yes