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Summary

Specialties: Sales & Marketing General medicine Passionate Professional Committed to Excellence: Long-Term Experience in Multinational Pharmaceutical Industry, Marketing and Sales Roles Proven record of success in: - developing and implementing commercial strategies in various therapeutic areas - gaining trust and consensus from key decision makers - launching drugs effectively - working in complex matrix environment

Experiences

Current Experience

  • resident doctor vascular surgery Bucharest, Romania
    Since January 2016

    Resident  Medical Doctor- Vascular Surgery, Bucharest

    GMC status- applied for full registration with license to practice.

     

    January 1st-June 31 -module of Vascular surgery

    Institute of cardiovascular diseases “C.C. Iliescu”, Bucharest – emergency hospital

     

    July 1st- present-module of General surgery

    Coltea Hospital Bucharest

     

    Participate on daily basis to different  surgery procedures, 3rd or 4th hand

    Saturdays- participate to wound bandage

    Writing patients’ daily evolution.

    Complete patients’ clinical registration form

    Review patients' progress daily

    Discuss the evaluation with the intern and coordinator

    Review patients' progress daily with responsible intern

    Contribute to an atmosphere of respect for the dignity of all patients and all medical staff

    Review and execute discharge form at the time of exit

     

    Over the past 15 years I attended many international and national congresses on different therapeutically areas: asthma, osteoporosis, allergic rhinitis, COPD, dermatology, rheumatology, cardiovascular diseases, internal medicine, oncology, hematology.

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Past Experience

  • Medical Insurance coordinator Bucharest, Romania
    August 2014 --- July 2015

    March 2015-July 2015

    Marketing Director – Sanador  private hospital

    Executing the hospital marketing strategy, including managing multiple work streams, such as print, outdoor, social media and events

    Liaising with different entities including Press and PR Agencies to ensure effective communication through the different press media and offline channels.

     

    August 2014 –March 2015

    Insurance Medical Coordinator (Manager) - Sanador hospital

    Reporting to Operations Manager and General Manager

     

    Increase KPIs for doctors employed in the hospital. Monthly analysis and performance review for all departments.

    Increase DRG budget to obtain better refunding from Bucharest Health Insurance House BHIH (CASMB).

    Managing and coordinating activities of Statistical Department- final filter in checking medical records before reporting to CASMB.

    Liaise with CASMB regarding monthly reporting.

    Complete and submit dossiers to CASMB in order to sign the annual contract of refunding and obtain budgets for national health programs.

    Keep updated and inform chief of departments about new legislation regarding completing medical records; implementing changes together with IT department.

     

     

  • Marketing manager
    May 2012 --- February 2014
    Reporting to Country Manager • manage and coordinate all marketing, advertising and promotional activities • determine and manage the marketing budget, deliver marketing activity within agreed budget • liaison with media and advertising, draft press and media releases, liaise with public relations and media contacts • help plan, coordinate and participate in marketing events • execute direct marketing campaigns • collect and analyze sales data to prepare marketing reports • Organize and manage work of 7 Medical Representatives: - Implement Medical Representatives individual (cycle/monthly/weekly) work schedule. - analyze, regularly (cycle/monthly/weekly) evaluate work reports of Medical Representatives - supervise and monitor the performance and work of Medical Representatives

  • Brand manager
    September 2010 --- December 2011
    Brand development, Business strategy development. Brand manger Spiriva- product in co promotion with Boehringer Ingelheim Reporting to BUM &Business Operations Manager: - Developed the strategic and operational plan for 1 year; direct marketing expenses submission for 2011-2013; business figures agreement for 2011-2012. - Led crafting of the marketing strategy submitted at the regional meeting in Europe. - Successful positioning of the product on the market - Organized and sustained with professional attitude all the meetings together with Boehringer partners in order to agree a common brand strategy and followed up the implementation of marketing activities agreed. - Developed good and motivating relationship with sales team in order to timely and effectively implement all the marketing activities. - Developed a partnership with Romanian Respiratory Society. - Maintained the product budget in proposed limits. - Developed a good communication and efficiency in exchanging reports with Boehringer partners regarding Spiriva marketing plan and field force activities. - Attended international congresses and meetings for product strategy development. - Co-led country activation plan (brand plan) submission at regional level based on the regional format using brand equity and marketing data. Brand manager Sortis, September 2010- end of December 2010 Reporting to BUM: - Attended the Annual regional meeting in order to align the brand strategy with the regional (East Europe) general strategy; - Organized a strategic symposium at the end of the year 2010 to leverage the brand strength before the loss of patent (six KOLs from cardiology were involved); - Direct marketing expenses submission for 2011, I developed a business case for high dosages

  • Area sales manager
    April 2007 --- September 2010
    - Developed a portfolio of pharmacies using Actavis oncology products as first choice acquisition. .Increased market share on Actavis Oncology products by raising retail prescriptions. -Coordinated the activity of 3 subordinates. -Managed all contracts of sponsorship and participated to all Oncology conferences. -Managed to maintain Actavis oncology products in top of prescriptions and acquisitions in Oncology Institute of Bucharest -Prepared the documentation and tenders for hospital negotiation procedures in order to increase acquisition of Actavis products at hospital level.

  • Product Specialist
    April 2006 --- April 2007
    * Developed a very good relationship with the most important clients on oncology business in Romania (Oncology Institute of Bucharest, Fundeni Hospital) and other allocated territory throughout the country. * Created and managed a database with all customers.. * Corporate Affairs activity -Maintaining relationship with strategic clients (National Health Insurance House) and with Oncology and Hematology Committee Members for approval of medication from the Oncology National Program)- *Organized and attended the National Hematology and Oncology Conferences. * Created and implemented a promotional strategy for Caelyx and achieved a strong increase of market share and doubled the sales in one year. * Obtained a better share of oncology budget allocated per doctor to be used for patients treated with SP products. * Decisional factor in sponsoring activities. *Marketing &medical activities: I checked /translated medical text for promotional leaflets and brochures; I was cooperating with media and publishing agencies for corporate brand advertising. * Coached new colleague.

  • Medical Representative
    September 2003 --- December 2005
    Medical Representative - Cardiology, Respiratory, Psychiatry. Osteoporosis

  • Professional Sales Representative
    January 2000 --- May 2003
    Professional Sales Representative for osteoporosis /asthma Franchise - Reporting to Business Unit Manager - Implemented marketing and sales strategy for Fosamax/ Singulair - Prepared product launch - Fosamax "once weekly" in my area. - Develop KOLs ( regional and national) - Coordinated observational studies with Fosamax - Implemented a strategic plan to increase Fosamax sales using BMD densitometers. - Co-promotion- new launch product - Vioxx. - Developed a business strategy for Singulair : obtained reimbursed therapy at ALRO SLATINA ( a big Al factory) for 600 patients and developed patient’s educational program for asthma (working group with KOL).

  • Medical Representative
    January 1999 --- December 2000
    Medical Representative for osteoporosis/ asthma Franchise - Reporting to Business Unit Manager - Prepared product launch – Singulair- in my area. - Selected and developed local opinion leaders as advocates for the products. - preparing national KOLs

Personality

Self Assessment :
AdaptabilityAnalytical thinkingAttention to detailCommunicativeCompetitivenessCritical thinkingEfficiencyFlexibilityIndependenceIndividualityInterest in knowledgeOrientationKindnessResult OrientedSelf-disciplineSociabilityStrivingStrategic thinkingService oriented

Knowledge

Self Assessment :
Account ManagementAllergy and immunologyBudget ManagementBudgetingBusiness DevelopmentClinical Data ManagementCommunication SkillsCoachingEnglishGeneral surgeryHealthcareHealthcare ManagementMarketing StrategyMarketingMedical oncology Medical writingMedicineMedical affairsMicrosoft OfficeMicrosoft PowerpointMicrosoft ExcelMicrosoft Wordpeople managementVascular surgeryTime ManagementTeam ManagementTeam Leadership
LinkedIn Assessment :
Sales ManagementProduct MarketingProduct SpecialistsProduct launchHospital SalesMedicineMarket PlanningHealthcareMarket researchMarketing StrategyoncologyStrategyBusiness StrategyPharmaceutical IndustryPharmaceutical salesHospitalsCardiologyDirect MarketingBusiness PlanningNegotiationKey Account ManagementSales EffectivenessMarketing ManagementStrategic PlanningMarketingCompetitive AnalysisProduct managementSalesPsychiatryOsteoporosisHematology

Education

  • bachelor in general medicine from Universitatea de Medicină și Farmacie „Carol Davila” din București in 1998
  • no in psichology from 1991 -University of Sociology and Psychology , Bucharest in 1991

Languages

BrightOwl Assessment:
Self Assessment:
English
Professional Proficiency
French
Professional Proficiency

Area / Region

Bristol, United Kingdom

Others

Driving License
  • Yes