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I'm a marketing professional with over 20 years of experience both in B2C and B2B multinational companies. This means that in my job I can bring a real understanding of both customers' and consumers' needs. I have a strong drive for results and a truly global perspective, built over the years working abroad or leading international and cross-cultural teams. My specialties are: brand and portfolio strategy, innovation, product management, marketing


Current Experience

  • Global Product Manager - Small Portion packages
    Since January 2016
    I’m responsible for the segment strategy and to identify growth opportunities by category at global level. I define medium-term innovation roadmaps and prepare sound business cases to ensure projects prioritization. I lead /participate to cross functional and multi-cultural teams for product development. I ensure support to Clusters and markets, providing knowledge about portfolio and innovation. Turnover: ~€ 2 bn, 2 headcounts managed

  • Product Manager - Snacks Europe
    Since January 2001

Past Experience

  • Product Director TB & TBA (Pro tempore assignement)
    December 2014 --- January 2015
    I was responsible for the definition of the Portfolio strategy for packages at global level and to identify relevant Product Management actions covering full life-cycle (development, deployment, pricing, pruning decisions). I ensured execution and deployment cross-geographies. €7bn turnover managed (80% Tetra Pak), 4 headcounts managed Main achievement: Mid-term strategy for Ambient business endorsed by the GLT, with innovation projects identified and successfully prioritized.

  • Global Product Manager
    January 2007 --- January 2014
    I managed life-cycle activities for 2 families of packages (roadmaps, portfolio strategy, deployment, development, P&L). 1 head counts managed. Main achievement: 1 new package for the Ambient Portion business successfully launched in 30 % shorter time vs company average and within budget frame

  • Marketing Manager Kinder & Nutella - Anglo markets
    January 2006 --- January 2007
    I was responsible for the definition of the mid-term strategy for the brand Kinder and Nutella in UK/ USA / Canada / Australia / Mexico. I also coordinated the implementation at local level, ensuring relevant Marketing Mix actions across the Cluster. 3 headounts managed

  • Senior Brand Manager - Kinder Surprise
    January 2003 --- January 2005
    Full marketing mix responsibility for the French market and international coordination activity within the European cluster. 2 headcounts managed.

  • Assistant Product Manager - Nescafe'
    January 1999 --- January 2001


LinkedIn Assessment :
FMCGBrand ManagementProduct developmentMarketing StrategyProduct managementMarketing ManagementMarket AnalysisMarketingCross-functional team leadershipProduct launchProduct MarketingStrategyBusiness PlanningBusiness StrategyCustomer Insightmanagement


  • in Leadership , Digital from Tetra Pak - Leadership Acceleration Program in 2017
  • in Management, Economics from MIB Trieste School of Management in 1998
  • Degree in Law, graduation in Financial Sciences in from Università degli Studi di Torino in 1996
  • Erasmus scholarship, Faculty of Law in International Law, American Law from Lund University in 1993

Area / Region

Parma, Italy


Driving License
  • No