Since August 2015
Nordic Brand Plan, Cardiovascular. External Communication & PR. Campaigns & Key Messages. Operational Planning. Sales training.
January 2014 --- July 2015
Development of Strategic Marketing Plan, Concepts and Campaigns. PR and Communication. Digital Marketing. Market assessments and identification of growth opportunities. Market segmentation and product positioning. Development of training concepts for the sales force. Marketing and launch responsibility for Lab Consultancy, cobas LabAdvance.
Business Development Manager, Neuroscience & Urology
January 2013 --- December 2013
Business Development, Launch, Sales & Marketing; Market Intelligence & Launch Planning Project Management. KOL & Stakeholder Management.
Head of Global Marketing
April 2010 --- December 2012
Joined Lundbeck as a Global Brand Manager and was after six months promoted to Head of Global Marketing with five direct reports and P&L responsibility. Leading global marketing strategies. Global branding, promotion materials, key messages, digital marketing, PR and creative design. Business review, Market intelligence, Competitor surveillance, Market research & Market Access activities in Lundbeck affiliates and with partners on key business drivers and strategy implementation.
February 2006 --- March 2010
Norditropin Marketing plans and activities in Denmark, Norway, Sweden, Finland, UK and Ireland. Part of the Europe North management team Strategy, brand plans and medical activities. Market research. Training, co-visits and coaching of senior account managers. Later I moved to a Sales & Marketing Manager role, responsible for NovoSeven; Direct sales, marketing and market access in Denmark.
Sales, Marketing & Project Manager
April 2002 --- January 2006
Start of generic business (Biochemie) in Denmark. Launch of 25 generic pharmaceutical products. Nordic organization. Responsibilities: stakeholder management i.e. wholesalers, authorities and pharmacies and marketing material. Moved to Nordic Project Manager role after Biochemie/Sandoz was merged with Durascan, and later Hexal. Responsibilities were: Website, Implementation of Design Guideline, Launch Planning & Forecasting etc.
March 2000 --- March 2002
As a company in NKT Holding, Novator A/S, was an engineering company specialised in optimising Production and IT for companies in- and outside NKT. Novator was later acquired by Semcon. Responsibilities: Company Branding, Website, Print, Design Manual and corporate identity.
January 1996 --- January 2000
Through the Export Technician education I had two trainee periods at Maersk Medical - today Convatec. I worked with the Niko Surgical products i.e. ECG Electrodes and Fixations. Responsibilities: Implementation of a CRM system, Customer Service, Market Analysis and a Final Project related to Biosensors. The other two trainee periods were with Danfoss working with projects in Production and Logistics.
CommunicativeCreative thinkingEfficiencyProblem solvingResponsibilityStrategic thinking
Master's Degree in Cross-Media Communication from University of Copenhagen in 2016
Executive Diploma in Management - Open University in Management from Chartered Management Institute in 2009
in Diploma in Basic Pharmaceutical Medicine from The Danish Association of the Pharmaceutical Industry (LIF) in 2004
in Export Technician from Copenhagen Business College in 1999
High School in Mathematical secondary school graduate from Tornbjerg Gymnasium in 1995