Head of BD & NPD, Equity partner, 11/2012 - present
Since September 2012
Core: IDEOfactory Oy is a Finnish company that is specialized in high quality intimate health products. The company uses the brand name Amoa Health & Care. I am the “mother of Amoa”. Besides my own knowledge of medical devices and safe & effective ingredients, I work and network also in cooperation with doctors, sexual therapists and physiotherapists to create modern and skin-safe products. I am in charge of operative lead at IDEOfactory. Amoa´s intimate health products are sold in pharmacies. Why Amoa? 1. A huge number of ordinary women and men all over world have challenges in their intimate well-being, this related to general health. 2. Demographically, Europe is "getting older", thus the challenges on people´s intimate health issues accumulate, too. As the life expectancy and intimate health disorders will increase, the need for intimate health products will increase. Amoa indicates that this new niche market will experience a tremendous growth in the near future, worldwide.
Connecting with the world manager, founder and entrepreneur
Since November 2011
Core: The company is specialized in sourcing of consumer goods, design and development with a wide range of product categories, including consumable and promotional items, both hard goods and soft goods as well as E&E. As a joint venture with its long-term and good-reputation, Chinese colleague, the company provides sophisticated, one-stop-shop supply chain solutions to meet customer´s specific needs. You tell as what you need - we will find it for you. Or we will design it for you. OEM or your own design. Direct sourcing – The shipments are done direct from factories - no extra hands in between, the company services help you to shorten the distance between you and the production factories with efficiency and cost effectively. # At this point, this is a fun personal aside project.
Head of Business Development
July 2009 --- August 2012
Core: As my final exam at IDBM studies back in 2006, I created a business concept to bring into Pharmacies a line of intimate health products registered as Medical devices that would be aside of traditional medicine, treatments and different kind of therapies to help people with their dysfunctions, aging problems and general challenges around the delicate issue of intimate health. In the year 2009, the medicine reference price system in Finland changed and meant evident loss of turnovers for pharmacies. My core idea, maybe intimate health products could help with the revenue? This project was a personal learning process, but also to be commercialized, enabling a new niche market for Pharmacies. Responsible of finding investors, design & business management, product and concept design & management, sourcing & purchasing, pharmacy B2B contacts, public relations, assisting with marketing materials & advertisement, web development & design. Amoa concept was sold to company IDEOfactory Oy in 11/2012.
May 1999 --- January 2007
Core: In 1997, there were three ladies that decided to establish a chain of retail lifestyle and intimate accessories boutiques to shopping malls. The chain Sin City had finally 5 boutiques in shopping malls. The company also produced a “state-of-the-art” intimate device with the most respected Finnish designer Mr. Stefan Lindfors and together with advertising company PHS/TWBA. DVD of this success case is available. My work included: Sourcing products, analyzing potentials, managing risks, treats and weak signals reflecting the organization, Head of expanding to shopping malls, retail business marketing and advertising management, shopping mall key person contacts, B-to-B, media and PR contacts.
Licensed (2004) Sports Coach, Thai boxing & Personal training
February 2002 --- January 2006
Licensed Sports Coach, Thai boxing & personal training assistant. Core: I started to train Muay Thai (Thai boxing) in 1997. There were not too many women involved. Women were not allowed to compete back in these days, so I created “Lady thai”, the kind of soft technics gymnastics (without full contact) & self defense version of thai boxing. This was a joint venture with Mr. Petri Martinez, the Finnish national head coach and registered Finnish Sports Federation FSF coach educator. Coaching and supervising license for courses of Muay thai and assisting with personal weight control (combat) was not just the duty, but also privilege.
January 1997 --- January 2003
Core: Sales of movies on video and DVD format, video-on-demand. Section Finland (mother company in Sweden) being country manager, department stores-, hotels- and kiosks Head of wholesale department, marketing management, IT, hardware & software supervision and maintenance, B2B marketing and advertising, Telephone sales and supervision. Biggest achievement in this position: 800 kiosks as monthly buying customers for a-2-year-period, department retail section and convenient store chain sales successfully.
Head of sales of housing and industrial housing
January 1992 --- January 1997
Work: Head of sales of industrial housing), real estate broker & licensee, real estate appraisal and supervision. Biggest customers bank estate section. Acquisition of new commercial contracts.
Master´s in Design & Business management from IDBMpro / Aalto University in 2006
Degree-level studies in Faculty of Law from University of Helsinki in 1995
Senior Real Estate diploma, before this Basic Real Estate Licensee 1992 in Advanced real estate broker licensee, Finnish Real Estate Broker Association from Finnish Real Estate Broker Association in 1994
Degree-level studies in Faculty of Social Sciences from University of Helsinki in 1986
Sports coaching licensee, level 2. ENSSEE in Muay Thai (Thai boxing) Association of Finland, professional sports coaching and personal training from Finnish Sports Federation FSF in 0
in from Töölön Yhteiskoulu in 0