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Sales and Marketing Operations and innovation : through the different senior positions I handled, I had the opportunity to directly lead or contribute to large sales and marketing change programmes aiming at bringing innovation and efficiency at the core of the pharma business Team management and cross-functional work : demonstrated experience in leading teams, developing people and driving business impact. Furthermore, through the large change programmes I led or contributed to, I gained a significant experience in working in a multi-cultural and truly cross-functional environment where leadership, negotiation and influencing skills are key to succeed. Passionate about the exploration and the implementation of new commercial models, innovative thinking, technologies and business approaches challenging the status quo, with the willingness to support and coach existing resources across the change journey. I like working in a stimulating environment with opportunity to use my current experience, to enrich my knowledge and to contribute towards the achievement of organizational objectives by applying my professional skills. More specifically, I enjoy applying my strategic thinking and contribute to shape organizations and business models to an ever changing healthcare environment.


Current Experience

  • EU Multichannel Marketing Lead
    Since August 2012
    Currently in charge of driving the adoption of multichannel activities across Europe, ensuring customers and Market needs are met whilst at the same time, greater efficiencies and business impact are achieved. Review, analyse and steer multichannel initiatives to ensure strong connection with brand strategy and other multichannel approaches. Identify and codify best practices to accelerate innovation across Europe Design, develop and deploy change programmes to adapt the traditional customer engagement model to more demanding customers, patient and payer needs.

Past Experience

  • Global Digital Engagement Director
    August 2011 --- August 2012
    Defined Global Digital Engagement approach across Regions and Markets. Developed related tool set to conduct in-country diagnostics and digital strategies Supported the definition of Regional Strategy (EMEA and APAC) and conducted in-country digital engagement to capture digital demand, shape local digital strategies and align to global digital strategies. Ensured Digital initiatives are customer focused, embedded into the brand planning activities and strongly connected to other channels

  • Customer Excellence Director
    May 2009 --- August 2011
    Provided leadership to a department of mixed enabling functions (18 pers) aiming at building Commercial Excellence capabilities. The scope of the department encompassed Sales Force Effectiveness, Sales training, Market Research, Customer Insights and innovative customer approaches. New Channels : design and implementation of the first Primary Care Service Team in Belgium (10 pers.) Sales Force Effectiveness : Increased efficiency through the optimization of KPI Framework and related monitoring tools. Sales Force Optimization : Definition of new Sales Force organization, territory and resource allocation Sales Training : Fast track of elearning implementation and self-service sales training model. Identification, design and implementation of new Sales forces People Capability programmes (new role of Sales Rep, Key Account Management,...) Digital Marketing : Design and deployment of a Physician dedicated online portal (Simply4doctors) serving as single stop shop for scientific resources, patient educational materials and services across the whole brand portfolio Deployment of a Digtal Asset Management System supporting the digital enablement of Medico-Marketing activities

  • CRM Project Leader
    March 2005 --- May 2009
    Developed CRM (Customer Relationship Management) Strategy and Implementation Plans (number of end users : 300). Managed a mixed task force (AstraZeneca and Accenture resources) to drive the implementation of CRM : Definition of Business requirements, processes optimization, training needs, end user support and adoption CRM Optimization : Designed and managed additional CRM capabilities to complement corporate solution : Business Intelligence solution, data integration with 3rd parties

  • Market Research Manager / Customer Relationship Manager Project Leader
    May 2001 --- May 2009
    Led a team of Market Insight Managers (3 pers.) delivering brand forecasts and key market/customer insights. Enhanced patient modelling to optimize forecasts accuracy. Promoted new market researches approaches to generate additional market and customer insights. Managed the rollout and the implementation of Marketing Excellence methodologies, Managed a Company project aiming at developing new customer selling approaches through the rollout of tablet PCs interactive detailing (now on iPads).

  • e-Trials Manager
    May 2001 --- March 2005
    Enhanced the global Clinical Study Process integrating EDC (electronic Data Capture) aspects Managed a team of 22 Clinical Research Associates dedicated to Primary Care phase IIIb trials

  • Remote Data Entry Manager
    May 1997 --- June 2001
    Development, implementation and maintenance of a Corporate Electronic Data Capture : 27 clinical trials, 2700 external users, 75 internal users. As Business owner of the above mentioned application, coordination and follow-up of the following aspects: Life-cycle management, validation, training, contacts with authorities (FDA), Internal and external communication., change management

  • Global Clinical Project Manager (GCPM, GTM)
    April 1995 --- June 1997
    Coordination of international clinical studies (paediatric combination vaccines)

  • Sales representative
    November 1992 --- April 1995
    Sales responsibilities of a product portfolio (anti-inflammatory, vitamins, ..) Territory management :Daily contacts with Physicians (GPs and SPs), organization and participation to extra calls activities (Congresses, …)


LinkedIn Assessment :
Digital MarketingPharmaceutical IndustrySales EffectivenessDigital StrategyChange ManagementMarket researchBusiness Process ImprovementBusiness StrategyLeadershipProcess OptimizationCustomer Segmentation StrategyOrganizational Effectiveness


  • Engineer in Crop Science from Université catholique de Louvain in 1992

Area / Region

Wavre, Belgium


Driving License
  • No