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With a breadth of experience in executive management, entrepreneurial leadership and management boards I have an significant track record in funding, developing and market novel medical and mHealth technologies, achieving rapid adoption and sales growth across key geographical areas in EMEA. Complementing these accomplishments is my in-depth background in evidence-based medicine, technology, applications as well as sales, marketing, organisations and fund raising within global enterprises as well as start-up companies in the Medical Device and mHealth industry. I offer the value of an entrepreneurial mindset, solid clinical understanding and experience in Interventional Electrophysiology and the Cardiovascular fields, and broad knowledge and comprehension of technology, medicine and clinical application of technology, business and finances. I effectively combine my strengths in these areas to provide value and solutions to medical community while driving ROI for shareholders. With a deep understanding of how technology can solve clinical diseases, I can translate clinical needs to technical solutions. My capabilities are rounded out by my talents in effectively recruiting/managing/developing people and working in multi-country environments with broad mix of languages, cultures, and religions. Notable contributions include: * Introduced new and innovative technologies to become standard-of-care in Interventional Cardiology/Electrophysiology (3-D electroanatomical mapping of heart chambers, drug eluting coronary stents, robotic control of therapeutic catheters and personal instant cardiac monitoring). * Build up novel and scalable team of high-performing individuals mastering the needs of early adopter as well as mainstream customers while growing business and achieve profitability. * Created extensive network of superior credibility among physicians, professors, and other high-end medical and R&D professionals in EMEA and US in the Cardiovascular marketplace.


Current Experience

  • Senior Consultant
    Since April 2015
    MD Medical Devices Consulting SAS provides specialist services to the Medical Devices Industry across Europe. Our international clients benefit from services in Senior Executive Search & Selection and Market Access. MD Medical Devices Consulting SAS consist of a team of Senior Consultants all who have had successful medical devices leadership experience with industry leaders globally or in Europe, being supported by an international back-up team in Paris.

  • CEO
    Since January 2014
    Enabling superior delivery precision and embolic protection in TAVI and other Cardiovascular Interventions through the patented SWAT™ technology

  • Board Member
    Since November 2013
    Instant cardiac monitoring with a trigger to act decreasing time to appropriate tretament - a mHealth solution.

  • Venture Partner
    Since September 2012
    Identify, assess and strategically decide on novel investment opportunities as well as portfolio companies to help creating new medical device Start-ups and supporting young Med Tech companies in developing and commercializing their innovative products, with the aim of improving patient treatment and increasing efficacy and efficiency in hospital care

  • Entrepreneur in Medical Devices and Life Science businesses
    Since July 2011
    Establishing, funding and strategic expansion of young Medical Device, Life Science or mHealth businesses, creation of new markets for and introduction of new innovative medical or mobile technologies, and establishing high specialist treatments in Interventional Medicine and Interventional Cardiology

Past Experience

  • Business Advisor Life Science
    April 2013 --- January 2014
    Business Advisors at Teknopol offers entrepreneurs coaching on how to build a business around a great idea and turn it into a scalable innovation.

  • Strategic expansion Arrhythmia Line
    July 2011 --- February 2012
    Assessing the market for and establishing new high specialist private arrhythmia clinics in Europe

  • Vice President AF Solutions
    November 2010 --- December 2011
    Promoted to spearhead comprehensive product development roadmap for a $55MM designer, manufacturer, and marketer of cardiology and cardiovascular robotic system used to treat arrhythmias and coronary artery disease in the U.S. and internationally. Lead global cross-functional team responsible for R&D, clinical affairs, marketing, and regulatory affairs. * Met aggressive proposal deadline for creating full product development roadmap that was presented and accepted by executive leadership team without changes. * Led team in creating roadmap that spanned beyond initial scope of 6-12 months to include 6-24 months. * Roadmap included company’s key products, robotic system, networked workstation, and information backbone solution for Interventional Cardiovascular labs. * Formulated roadmap based on voice of customer, OEM manufacturing partnerships, internal development capabilities, regulator pathways for U.S. and Europe, and available budget. * Devised entrepreneurial and new process for creating development roadmap. Took into account customer input, partners’ capabilities, costs, and timelines. * Model and process is now being applied to similar development projects in sister company.

  • General Manager EMEA
    March 2008 --- December 2010
    Full P&L accountability for EMEA business with combination of direct and distributor operations. Drove evidence-based selling and marketing activities to create new market space in EMEA for novel robotic technology in Interventional Cardiology. Managed 23-person team (capital sales, clinical adoption, administration, training, clinical engineering, technical service). * Grew total EMEA revenue 104% from US$10.3MM to US$21MM in 1 year. * Increased install base of robotic system 30% annually from 27 to 52 and utilization of robotic system 25% annually from 2700 to 4300 procedures. * Introduced robotic technology to new markets, including Sweden, Finland, and South Africa. * Increased global technical service revenues 56% by implementing outside U.S. business agreement with partner company. * Established 2 new global Reference Centers in Europe for capital site visits and clinical adoption training (both in use today by EMEA region and Asia Pacific Region). * Developed, expanded and aligned organizational capabilities to selling innovative and disruptive technologies based on processes and clinical evidence.

  • Vice President EMEA
    September 2005 --- February 2008
    Full P&L accountability for sales and marketing operations in direct countries of Europe – Germany, France, UK, Italy, and Benelux. Led direct field sales/marketing organization of 115 employees in direct (US$15MM in sales) and 85 employees in indirect sales (US$80MM) sales in EMEA. Oversaw marketing, clinical and regulatory affairs, technical service, and market development operations in EMEA headquarters in Waterloo, Belgium. * Ignited sales growth 30% year over year from 2005-2007. Expanded operations in East Europe via direct headcount resources and market subsidiaries. * Revamped sales strategies from product to procedure penetration based and implemented a novel Therapy Expansion marketing strategy across all countries and regions in EMEA via direct and/or indirect sales organization. * Established new sales and marketing division to manage introduction and distribution of new partner technology. * Optimized organizational structure while executing cost/headcount reduction of 9% to meet company’s income target.

  • Franchise Director
    January 2003 --- September 2005
    Directed sales and marketing of Cordis and Biosense Webster cardiovascular products in Sweden, Denmark, Norway, Finland, and Baltic States. Led 4 areas of MSEK330MM cardiovascular business (Cordis Cardiology, Cordis Endovascular, Cordis Neurovascular, Biosense Webster) with full P&L accountability. Managed team of 25 through 6 direct reports. Member of Managing Board of Johnson & Johnson AB. Reported to CEO of Johnson & Johnson AB. * Doubled Cordis Cardiology Stent business to MSEK160MM in 2 years. * Created new market for new and innovative drug eluting stent technology for treatment of cardiac coronary vascular diseases. * Drove market preparation through financial reimbursement modeling in key markets and gaining support from European and Nordic key opinion leaders. Sold value of life transforming technology of drug eluting coronary stents through clinical data and evidence based selling. * Developed/implemented new sales model with premium pricing (200% above established stents) and created training program for employees and customers.

  • Director, Market Development, EMEA / Director, Clinical Development, EMEA
    March 2001 --- January 2003
    Drove 40%+ year over year growth reaching total of US$25MM in sales in East Europe countries, Russia, Middle East and Africa. Created national and regional growth strategies for the Biosense Webster business in collaboration with local J&J country management. Developed new novel e-learning based training series for external/internal customer in collaboration with training/marketing departments and worldwide key opinion leaders. Achieved CME accreditation in 2002.

  • Business Unit Manager, Nordic Region / Sales & Clinical Support Specialist
    September 1997 --- March 2001
    Drove 30% sales growth to SEK40MM via rapid penetration of novel technology for 3D mapping of heart rhythm disturbance. Managed 3 direct reports. As Sales Specialist, advanced sales of new 3-D diagnostic and therapeutic system for interventional electrophysiology and premium-priced disposable products. Increased penetration from 10% to 60% in 3 years covering 80% of major electrophysiology centers in Nordic region. Received Top 3 sales award in 1998 in Nordic Region.


LinkedIn Assessment :
EntrepreneurshipInterventional CardiologyElectrophysiologyCapital EquipmentVenture CapitalP&L ManagementCardiacMedical DevicesSales ManagementNew Business DevelopmentMarket developmentHealthcareBusiness StrategyCross-functional team leadershipLeadership DevelopmentVascularStrategyCardiologyProduct launchAtrial FibrillationCardiac Rhythm Management3D MappingCardiac ElectrophysiologyStart-upsClinical researchBiomedical EngineeringLifesciencesmanagementGlobal MarketingStrategic PartnershipsCommercializationProduct developmentClinical DevelopmentBusiness DevelopmentMedical ImagingISO 13485BiotechnologyHospitalsFDAHardware Diagnostics


  • Ph.D. in Clinical Electrophysiology from Lund University in 1997
  • M. Sc. in Biomedical Engineering from The Institute of Technology at Linköping University in 1987

Area / Region



Driving License
  • No