Clinical Research Associate (CRA) Ukraine
Since March 2015
Site management and monitoring, AstraZeneca Ukraine.
Cardiological and oncological projects.
March 2014 --- September 2014
Product manager, Rx / OTC
July 2012 --- February 2014
Core job responsibilities: - Analyze brand, market and competitors. - Develop brand/market strategy with specific timelines and budgets. - Perform Forecasting and Budgeting. - Translate strategy into implementation tactics. - Manage the process to ensure execution of marketing plan within cross-functional teams (sales and others). - Monitor KPI's and competitor activity and strategy. - Constantly assess effectiveness and ROI of tactical initiatives implementation. - Identify KOL's and implement plan to build relationship and influence them. - Develop, implement and update product training to sales force on an ongoing basis. - Update sales strategies and communicate with sales team quarterly and on regional basis when necessary.
National Key Account Manager
April 2006 --- May 2012
• Develop and implement strategic sales plans to accommodate corporate goals in the territory of Ukraine; Providing market analysis, activities and sales forecasting; • Organization of promotional campaigns, exhibitions, conferences and seminars; • Represent the Company at medical and patient associations to promote products; • Monitoring of the market, providing information on tenders; • Participation in tenders and budget purchases in co-operation with distributors; • Prepare periodic sales report, showing sales volumes, potential sales and areas of proposed client base expansion; • Build up and manage the distribution network; • Organization of trainings for distributors; • Coordination of local distributor team in agreement with Director of Distributor Company; • Manage key accounts, develop relations with the existing and potential partners; • Organization of registration of the products in the territory of Ukraine.
Regional Representative in Kiev and Kiev region
December 1997 --- April 2006
Responsibilities: • Creating demand for products in the territory of Kiev and Kiev region; • Fulfill sales plan; • Working with the medical community and distributors to introduce and promote products of the company; • Organization, conduct and performance presentations at "round tables", medical seminars and conferences; • Manage, train, motivate and supervise the team of 5 medical representatives.
Doctor-ordinator, Department of functional diagnostics
February 1993 --- August 1996
In charge of the office of echocardiographic studies
Master's degree in marketing management in Economics from Kyiv National Economics University in 2007
Medical Degree in Functional Diagnostics from The Russian State Medical University in 1992