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Summary

iwona walicka-philippo has led innovative product and Process development programs in the Medical Device industry. she has developed product launch plans and go-to-market strategies for products in development to maximize roi (class ii and iii Medical Devices with Discovery, Preclinical, Phase I, ii, iii and post-market surveillance studies). she is an international marketing professional with 15 years of experience providing increasing levels of business" >B2B Leadership in Sales, marketing, product and Innovation Management within the Medical Devices, biotech, Pharmaceutical and in-vitro Diagnostic (IVD) industries. adept at working with multiple brands and consumer segments and fluent in English and French. she has significant experience in Project Management, corporate and Marketing Strategy development, co-ordinating international teams, planning and hosting international symposia, lobbying and Training Sales forces and customers. she is skilled in leading cross-functional projects on a global level and Strategic Planning and implementation with the ability to prioritize effectively, multi-task and achieve objectives within time and budget. she also has experience in Hospital haematology and blood transfusion Diagnostics, both in Sales, Testing and Analysis. expertise gained within general and specialised paediatric and Cancer Treatment Hospitals. her personal interests are dynamic Team Building and making a difference. her specialisms are motivating international teams and facilitating Intercultural Communication.

Experiences

Past Experience

  • Marketing Manager UV-Platelets

    June 2012 --- March 2014
    - prepared the future product launch on the market by defining critical go-to-market parameters so as to maximize roi - defined the Marketing mix, product positioning, Packaging, ifu - organised pre-market activities: definition and execution of launch plans, Communication plans & materials (brochures and web-site content), educational and scientific events

  • Marketing Manager-Innovation

    October 2010 --- May 2012
    - contributed to Global Marketing and Business Strategy, executed business unit marketing plan - established and chaired a new strategic pillar of marketing called the project review board (prb). this group evaluated and selected product & concept development opportunities for conversion into projects, using a stage-gate approach. the role of this group was to ensure products being developed by R&D were marketable and profitable - project led working groups on international strategy and actively participated in strategic seminars to define the future 5 year corporate Business Strategy. - conducted and analysed Market research to identify new ideas/concepts to enrich the product portfolio - investigated various strategic partnerships and alliances to include new developments into the company product pipeline

  • Marketing Manager Pathogen Reduction

    March 2008 --- September 2010
    - goal-oriented Marketing Management of a marketing team (annual Sales turnover of €15m) - created and executed marketing plan for pathogen reduction product range - oversaw and managed financial Budgets (upto €2 million), provided Pricing & editorial support for tenders - supervised & created product launch packages & Sales tools to support product range - implemented pre-market and market activities: product range Strategy including lifecycle management, market Segmentation, positioning, branding, trademark, Pricing, product & concept development, Communication plans & materials (brochures and web-site content), educational and scientific events - organized international congresses and symposiums: developed promotional materials, key messages, banner stands, poster and publication abstract booklets and press. solicited and liaised with kols in preparing speaker Presentations - chaired symposiums during congresses (product & science based) - maintained a high level of contact with thought leaders and kols - developed and executed Training workshops for internal colleagues and customers

  • Product Manager and Project Manager P-Capt

    April 2004 --- March 2008
    - project managed and motivated an internal team of 40 people from diverse departments (Finance, industrialisation, Manufacturing, ce marking, marketing, Strategy etc) - participated in international working groups (scientific, development, trials, Manufacturing etc) - realised project plans / task assignment documents / status reports - oversaw and managed financial Budgets (upto €2m), Investments, resources, payback revision, roi and monitoring - co-ordinated activities with pr, press and Marketing Communications and lobbying agencies - gave evidence to the uk independent archer inquiry into contaminated blood and blood products, 2007.

  • UK Product Manager

    July 2002 --- March 2004
    - contributed to uk Sales and Marketing Strategy and Budgets - co-ordinated customer trials, evaluations & implementation of new and existing products globally, Troubleshooting and compiled tender submissions for uk contracts (annual turnover £5m) - produced Sales tools & product Training for new and existing members of uk Sales team - supported the developing business in north america and australia over a 2 year period by attending key customer meetings and participating in customer on-site product evaluations - established and strengthened good customer relationships through good customer contact to attract and retain high profile clients

  • Product Manager, Biotherapy and Ancillary products

    July 2001 --- June 2002
    - produced Sales tools & product Training for new and existing members of uk Sales team - doubled the turnover of the biotherapy product lines in 1 year by identifying new opportunities and developed strategies to turn these into new business Sales

  • Product Specialist

    May 2000 --- June 2001
    - performed customer trials and evaluations of new and existing products locally, Troubleshooting and customer Training - established and strengthened good customer relationships through good customer contact to attract and retain high profile clients - managed a Sales territory with a turnover of £2 million, by employing effective Time Management, territory administration and prioritising accounts as appropriate in order to achieve Sales targets

  • Technical Representative

    June 1999 --- April 2000
    - promotion of IVD kits and Laboratory instrumentation to Hospitals and Public Health laboratories by Clinical evidence based Selling: ELISA, single test devices (Laboratory and point of care) serological and molecular Assays and instrumentation. managed a Sales territory (annual turnover of £1m), by employing effective Time Management, territory administration and prioritizing accounts to achieve Sales targets - identified new opportunities and developed strategies to turn these into new business Sales of £50,000 within 8 months.

  • Medical Laboratory Scientific Officer Grade 1 - Locum

    June 1998 --- May 1999
    - interpreted and communicated critical patient results to doctors which influenced the medical Treatment a patient received

  • Medical Laboratory Scientific Officer Grade 1- Locum

    June 1998 --- May 1999
    - interpreted and communicated critical patient results to doctors which influenced the medical Treatment a patient received

  • Medical Laboratory Scientific Officer- Grade 1 & Trainee

    December 1995 --- January 1998
    - interpreted and communicated critical patient results to doctors which influenced the medical Treatment a patient received - performed full range of haematology and blood transfusion Laboratory tests - from simple prenatal blood tests, to more complex tests to uncover diseases and disorders such as hiv/aids, Cancer, haemoglobinopathies, blood group Antibodies etc. - analysed human fluid samples using techniques such as manual white blood Cell differentials, bone marrow counts, Analysis via Microscopy, coagulation profile, blood grouping, antibody Testing, cross-matching, and advanced analytical equipment - obtained state registration after 1 and 1/2 years

Personality

Self Assessment :
AdaptabilityAnalytical thinkingAttention to detailCollaborationCoordinationCreative thinkingCritical thinkingDependabilityEfficiencyFlexibilityInnovative thinkingOrganizationOptimismProactivityProblem solvingResiliencyStrategic thinkingTrust

Knowledge

Self Assessment :
Biochemistry Medical devices Negotiation Scientific writing Animal modelsActions and modes of action of human physiologyAnimal trialAntibodiesAutomationBiotechnology DiabetesCancerCell biologyChemistryClinical trialsCommunication SkillsContract negotiationCross-functional team leadershipData AnalysisData ManagementDiagnosticsEarly development stageEfficacy trialsEndocrinology and metabolismEnglishEnzyme-linked immunosorbent assay (ELISA)Ethics submission and approval processFDAGeneticsGood Manufacturing Practice (GMP)HematologyHospitalsImmunologyIn VitroIn VivoInfectious diseasesIt skillsLabtechnicianMarketing approvalMedical DevicesMicrobiologyMicrosoft ExcelMicrosoft OfficeMolecular & Cellular BiologyPathologyoncologypeople managementPharmaceutical IndustryPhases of clinical development (phase I to IV)Pilot scale batchesPhenotype PowerPointPre-clinical researchProduct designProduct launchProject ManagementProtocolRegistration of the productScientific WritingStrategic PlanningTeam LeadershipTechnical reportsTime ManagementTroubleshootingVirology
LinkedIn Assessment :
Product launchMedical DevicesTrade ShowsDevelopment of strategic marketing plansBiotechnologyPharmaceutical IndustryProduct developmentCommercializationMarket developmentCapital EquipmentTrade Show ManagementDevelopment & implementation of marketing plansTeam LeadershipSymposium and Congress PresentationsEvent PlanningBlood TransfusionBloodborne PathogensSalesTesting and AnalysisOperational MarketingStrategic MarketingHospitalsHospital SalesProduct Lifecycle ManagementPathogen ReductionCE markingDelegationCross-cultural TeamsCross-functional team leadershipMarketing CommunicationsCorporate CommunicationsClinical trialsMarketing StrategyMarketingHematologyStrategyBudgetingProject Management

Skills and Expertise

Self Assessment :
Analyze data Develop protocols Interact with nurses Interact with physicians Molecular Diagnostics Technology researchAttend seminarsAttend steering committeeCoach Develop clinical trial protocolsCollaborate with project teamCommunicate with sponsorCreates a collaborative team environmentDesign information leafletDesign marketing advertismentsDesign protocolDevelop regulatory strategyDirect co-workersExecute scientific projectsInteract with pre-clinical scientistsInteract with CROsLiaise with research teamLiaise with doctorslifescienceManage contractors Manage projects resourcesmanaging a small teamManuscript reviewMarket approvalNegotiate budget NegotiationNetworkOffice managementOral presentationOrganise meetingsOrganise steering committeePresent at steering committeePresent data at congressPromotional materialsProvide trainingRead medical literatureSelect contractors Solve problemsTrain off site staffTrain on site staffWork under specific instructionsWrite protocolsWritten presentation

Education

  • Bachelor of Science (BSc) in Biomedical Sciences, General from University of Portsmouth in 1995

Training and Certification

  • State Registration in Haematology and Hospital Transfusion Science in 0000 Certification

Languages

BrightOwl Assessment:
Self Assessment:
English
Native
French
Full Proficiency
Polish
Elementary Proficiency

Work Preferences

  • Locations I am interested in:
    Belgium Nord-Pas-de-Calais, France Paris, France
  • Work From Home:
    No
  • International:
    Yes

Area / Region

Lille, France

Others

Driving License
  • Yes

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