Specialties: Luxury Marketing, PR, Creative Communication and Brand Management Fluent in French, English, Arabic
Cluster Director of Marketing & Communications
March 2017 --- May 2017
Marketing Communications Manager
September 2016 --- March 2017
Senior Marketing & PR Executive
September 2013 --- August 2016
Establishing the correct tone of voice and brand image to serve the company’s standards and goals, building and supporting the brand identity and enabling the furtherance of its marketing objectives both online and offline. ● Communication strategies ● Fashion show planning ● Press and PR MEA/Worldwide ● Marketing and advertising ● Celebrity endorsements and event planning ● New York RTW Market Week ● Paris Couture Fashion Week
Assistant Brand Manager - L'Oreal Paris
October 2011 --- March 2012
● New product launchings. ● New product Implementation and reports. ● Consumer studies. ● Market competition and consumer trends Analysis.
January 2010 --- June 2010
● International accounts including Nokia, Bayer Healthcare, HSBC, Movenpick Swiss Ice Cream. ● Working closely with the copywriter to generate creative ideas and concepts to fulfil clients briefs. ● Producing print to communicate ideas to the client. ● Gaining an understanding of the target audience and business that the advert is aimed at.
January 2008 --- January 2010
● Creating full advertising campaigns from brief to output. ● Handling creative concept and visual execution for local and regional clients such as BHV, PEPSI. ● Establishing guidelines to insure consistency and alignment within the design process. ● Brand Identity development.
Skills and Expertise
Communicationgraphic designmarketingAdvise on strategy
Masters in Luxury Marketing Communication and Management from SUP de PUB (INSEEC) Paris in 2010
Masters in Advertising from ALBA, Académie Libanaise des Beaux-Arts in 2008
Bachelor’s Degree in Graphic Communications from ALBA, Académie Libanaise des Beaux Arts in 2006
Expert has 1 publications (Will be avalible with full profile)