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Summary

Specialties: Luxury Marketing, PR, Creative Communication and Brand Management Fluent in French, English, Arabic

Experiences

Past Experience

  • Cluster Director of Marketing & Communications
    March 2017 --- May 2017

  • Marketing Communications Manager
    September 2016 --- March 2017

  • Senior Marketing & PR Executive
    September 2013 --- August 2016
    Establishing the correct tone of voice and brand image to serve the company’s standards and goals, building and supporting the brand identity and enabling the furtherance of its marketing objectives both online and offline. ● Communication strategies ● Fashion show planning ● Press and PR MEA/Worldwide ● Marketing and advertising ● Celebrity endorsements and event planning ● New York RTW Market Week ● Paris Couture Fashion Week

  • Assistant Brand Manager - L'Oreal Paris
    October 2011 --- March 2012
    ● New product launchings. ● New product Implementation and reports. ● Consumer studies. ● Market competition and consumer trends Analysis.

  • Art Director
    January 2010 --- June 2010
    ● International accounts including Nokia, Bayer Healthcare, HSBC, Movenpick Swiss Ice Cream. ● Working closely with the copywriter to generate creative ideas and concepts to fulfil clients briefs. ● Producing print to communicate ideas to the client. ● Gaining an understanding of the target audience and business that the advert is aimed at.

  • Art Director
    January 2008 --- January 2010
    ● Creating full advertising campaigns from brief to output. ● Handling creative concept and visual execution for local and regional clients such as BHV, PEPSI. ● Establishing guidelines to insure consistency and alignment within the design process. ● Brand Identity development.

Knowledge

LinkedIn Assessment :
MarketingPublic RelationsDigital Communication StrategyIntegrated MarketingMarketing CommunicationsCreative StrategyPhotographyBrand Developmentconcept developmentCreative DirectionAdvertisingCorporate BrandingEnglishArt DirectionFrenchArabicAdobe Creative SuiteBrand ManagementMarketing StrategyDigital MarketingmanagementSocial Media MarketingOnline AdvertisingSocial MediaBrandingMarket researchDigital StrategyStrategic CommunicationsGraphic DesignCopywriting

Skills and Expertise

Self Assessment :
Communicationgraphic designmarketingAdvise on strategy

Education

  • Masters in Luxury Marketing Communication and Management from SUP de PUB (INSEEC) Paris in 2010
  • Masters in Advertising from ALBA, Académie Libanaise des Beaux-Arts in 2008
  • Bachelor’s Degree in Graphic Communications from ALBA, Académie Libanaise des Beaux Arts in 2006

Languages

BrightOwl Assessment:
Self Assessment:
Arabic
Native
French
Native
English
Full Proficiency
Italian
Professional Proficiency

Work Preferences

  • Notice Period:
    2 weeks
  • Positions I am interested in:
    Marketing Manager Account Manager
  • Locations I am interested in:
    Italy Lebanon UAE
  • Work From Home:
    No
  • Work Regime:
    Permanent position
  • International:
    Yes

Publications

    Expert has 1 publications (Will be avalible with full profile)

Area / Region

Beirut, Lebanon

Others

Driving License
  • Yes