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Marketing Manager possessing a RA Manager certificate and professional eduation in laboratory diagnostics.
I have a passion for diagnostic solutions and possess the capability of quickly understanding marketing possibilities from a regulatory affairs point of view, the customers’ needs with extensive experience in developing marketing strategies and tools intended to support sales. Comfortable in working close with medical advisors, as part of a team, and/or individually.


Current Experience

  • Marketing Manager Flow Cytometry
    Since March 2015

    • Preparing both documentation to be IFU-capable and labels for upcoming products for research and IVD diagnostic testing according to guidelines as IVDR, MDR
    • Risk analysis and validation reports for Class A products as part of technical files
    • Setting up performance evaluations for diagnostic products to meet Class A product standards and for medical devices to meet Class IIb standards as a requirement for CE IVD self-declaration
    • Compiling technical files and STED as well as considering processes and documentation defined by ISO, European, and local guidelines
    • Contributing to the strategic development of the new “Clinical Flow Cytometry” business field as part of a global project group
    • Defining, recommending, and implementing marketing strategies for the global and EMEA markets
    • Planning and budgeting marketing activities
    • Creating training and marketing material for sales and scientific applications
    • Compiling launch information dossiers
    • Working out a globally valid commercial web concept and supporting the realization of
    • Initiating the adaptation of organizational processes in SCM and SAP, thus enabling e-commerce for a new business to be built up


Past Experience

    April 2009 --- February 2015

    • Cross-disciplinary coordination of marketing activities in EMEA in the form of lateral leadership (reference available on request)
    • Designing business plans, business cases, and market introduction plans
    • Monitoring sales figures, then defining, adapting, and implementing marketing strategies as a basis for coordinated national strategies intended to be realized by affiliates in the EMEA region while simultaneously delivering sales tools
    • Market and competitor analysis, product positioning
    • Aligning sales and marketing activities in co-operation with sales departments
    • Developing SPM concepts and initiating marketing campaigns with marketing and communication departments
    • Management of KOL in EMEA region
    • Initiation and realization of scientific studies
    • Various special projects, leading several of them as a project manager


    April 2001 --- March 2009

    • Supporting national marketing and sales activities
    • Establishing training tools for business partners and affiliates
    • Compiling business plans, business cases, and market introduction plans
    • Analysis of markets and competitors while judging market possibilities 
    • Designing product launch information and sales material
    • Product lifecycle management for solutions in the field of urology, nephrology, and microbiology
    • Close co-operation with R&D at the head office of the Sysmex Corporation in Japan
    • Establishing a network and relationship with KOL, associations, and medical experts 


    July 2000 --- March 2001

    • Substitute product manager EMEA
    • Application support within product management for urinalysis and national application specialists in central Europe
    • Training business partners and affiliates

  • Consultant (Teilzeit)
    August 1999 --- June 2000

    • Development of concepts and realization of diverse marketing projects for mid-tier companies

  • Medizinisch technische Assistentin (Labor), Teilzeit
    July 1996 --- June 2000

    • Area of work: oncology/immunology


  • Medizinisch technische Assistentin (Labor)
    April 1994 --- March 1998

    • Area of work: routine clinical chemistry laboratory


  • Medizinisch technische Assistentin (Labor)
    September 1991 --- October 1992

    • Area of work:  functional diagnostic in epileptic patients in the pre-surgery phase


  • Medizinisch technische Assistentin (Labor)
    July 1988 --- August 1991

    • Area of work: oncology/immunology/hematology



Self Assessment :
Analytical thinkingCuriosityInterest in knowledgeProactivityResult OrientedResponsibilityStrategic thinkingTrustWillingness to compromiseCollaborationInnovative thinkingKindnessProblem solvingSelf-discipline


LinkedIn Assessment :
Marketing Management EMEAB2B-MarketingProduct managementScientific MarketingRegulatory affairsContent ManagementStrategic MarketingMarket Introduction PlansBusiness plansPresentationsLaboratory diagnosticsHaematologyUrologyNephrologyIVD DiagnosticsMicrobiologyTechnical DocumentationAnalytical and Scientific Performance StudiesMedical DevicesImmunologyMicrosoft OfficeOnkologieProdukteinfWettbewerbsanalyseMedizinische DiagnostikKlinische Forschung

Skills and Expertise

Self Assessment :
Assure medical quality Develop clinical trial protocols Develop protocols Interact with physicians Interpret data Write protocolsAdjust processes and methodsAdminister, maintain and co-ordinate the logistical aspects of clinical trialsAnalyse growth / improvement potentialAttend investigator meetingAttend seminarsAttend seminars, courses and meetings within and outside the companyBiomarker ResearchCalculate timelines for conducting and completing the trialCell cultureClinical data collectionCollaborate with project teamCollaborate with medical teamCommunicate effectively on different company levelsCommunicate with investigatorCommunicate with sponsorConduct literature searches.Data validationDefine market needsDesign marketing advertismentsDetermine needsDevelop business planDevelop marketing strategiesDevelop regulatory strategyDevelop training materialsDirect co-workersDirect co-workers to achieve resultEstablish relationships with Key Opinion LeadersIdentify growth / improvement potentialIdentify market opportunitiesIdentify risksImplement marketing plansInteract with KOLInteract with regulatory stakeholdersInterpret dataInterpret scientific dataInterpret research resultsInterpret analytical resultsLabeling compliance with local regulationslifescienceMaintain strong relationshipsManage publication strategy of clinical trial resultsmanaging a small teamManuscript reviewMonitor Key Performance Indicators (KPI's)Monitor sales performanceNegotiate protocol details Observe trends in dataOral presentationOrganise meetings


  • Diplom-Kauffrau in Wirtschaftswissenschaften from Fernuniversität Hagen in 1999
  • Medizinisch Technische Assistentin (Laboratoriumsmedizin) in from MTA Schule der Universität Ulm in 1988

Training and Certification

  • Diplom Kauffrau Certification
  • Regulatory Affairs Manager Certification


BrightOwl Assessment:
Self Assessment:
Full Proficiency
Elementary Proficiency

Work Preferences

  • Positions I am interested in:
    Senior Marketing Manager Senior Product Manager Team Leader
  • Locations I am interested in:
  • Work From Home:
    Yes, 2 to 5 days per week
  • Work Regime:
    Permanent position
  • International:

Area / Region



Driving License
  • Yes