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my name is alberto casoni, thanks to different experiences, i collected a significant experience in business to business field, covering different roles in Sales and Marketing. the evolution of my Career is defined by the constant achievement of requested results, understanding more in detail customer needs, performing competitive scenarios Analysis, looking for the development of winning strategies, in accordance with company requirements.

looking for higher personal satisfaction and considering customers as my great passion, i would like to play leveraging on Sales and Marketing capabilities developed during these years. i hope to have the opportunity to directly impact on company success, being involved in a new challenge where i could provide my great determination in reaching targets combined with the pleasure of working following personal interest and passion.


Current Experience

  • Marketing Manager KaVo Kerr

    Bioggio, Switzerland
    Since January 2014

    Marketing Manager with responsability on emea region for endodontics products

    Marketing Manager with responsability on Emea region for Endodontics products

Past Experience

  • Licensing Manager

    May 2013 --- September 2013
    strategic evaluation of new market trends and opportunities at european level for prescription Pharmaceutical products in following Therapeutic Areas (Psychiatry, CNS, alzheimer’s disease, migraine, pain, wound care) and for otc products (cosmetic and proctology). business to business Sales Negotiation with european partners.

  • Product Manager

    January 2008 --- April 2013
    Product management of the assigned product portfolio, wellspect Healthcare brand Medical Devices in urological division, by Marketing mix instruments. profitability management of product portfolio assigned. creation of business plan for new product launches Sales force Training about home products and competitors offers and Competitive Analysis. evaluation of new promotional channels and analysis of potential cooperation with other companies. cooperation within international working groups for future Product Development at quarterly rate team Leader Coordinator of working group composed by different company functions (Sales, Marketing, supply, financial, regulatory).

  • Sales & Professional Service

    September 2003 --- December 2007
    product responsible for the italian market in to the orthodontics department (3m unitek). activities: introduction of self-ligating appliances into italian market, management of relationship with all italian University centres and with most important key opinion leaders and key influencers. direct and continuous support to Sales force activities with trainings and updates. creation and management of specific meeting/events.

  • Account Manager - Life Sciences

    February 2003 --- July 2003
    key Accounting and customer management for qualitative and quantitative Market research projects targeted to pharma companies

  • Clinical Research Associate (CRA)

    February 2002 --- February 2003
    unique italian Employee of a German company based in dresden, i was involved in approval activities and monitoring management related to two Clinical studies of Phase I and ii in oncology

  • Clinical Research Associate (CRA)

    February 2001 --- February 2002
    monitoring management activities of three Clinical studies in oncology, Immunology and Cardiology.


LinkedIn Assessment :
Medical DevicesMarketing StrategyMarket AnalysisProduct launchProduct managementCompetitive AnalysisBusiness PlanningSales ManagementMarketing ManagementNegotiationBusiness IntelligenceMarket developmentProblem SolvingNew Business DevelopmentForecastingItalianTeamworkMicrosoft OfficePowerPointExcelWordMarketingProduct developmentmanagement

Skills and Expertise

Self Assessment :
Implement marketing plans Analyze data Analytical skills Interact with physiciansAchieve sales objectivesCollaborate with medical teamCommunicate effectively on different company levelsCoordinationDesign marketing advertismentsDetermine needsDevelop marketing strategies


  • MBA in Business Administration and Management, General from Alma Graduate School in 2011
  • Psychology in Marketing from Università di Bologna in 2000
  • High school in Italian, Latin Ancient Greek, Philosophy from Liceo Classico G Pico - Mirandola in 1994


BrightOwl Assessment:
Self Assessment:
Professional Proficiency
Elementary Proficiency

Work Preferences

  • Notice Period:
    12 weeks
  • Positions I am interested in:
    Marketing Manager
  • Work From Home:
  • Work Regime:
    Permanent position
  • International:

Area / Region

Lugano, Switzerland


Driving License
  • Yes

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