My name is Alberto Casoni, thanks to different experiences, I collected a significant experience in Business to Business field, covering different roles in sales and marketing. The evolution of my career is defined by the constant achievement of requested results, understanding more in detail customer needs, performing competitive scenarios analysis, looking for the development of winning strategies, in accordance with company requirements.
Looking for higher personal satisfaction and considering Customers as my great passion, I would like to play leveraging on Sales and Marketing capabilities developed during these years. I hope to have the opportunity to directly impact on company success, being involved in a new challenge where I could provide my great determination in reaching targets combined with the pleasure of working following personal interest and passion.
Marketing Manager KaVo Kerr Bioggio, Switzerland
Since January 2014
Marketing Manager with responsability on Emea region for Endodontics products
May 2013 --- September 2013
Strategic evaluation of new market trends and opportunities at European level for prescription pharmaceutical products in following therapeutic areas (Psychiatry, CNS, Alzheimer’s Disease, Migraine, Pain, Wound Care) and for OTC products (Cosmetic and Proctology). Business to business sales negotiation with European partners.
January 2008 --- April 2013
Product management of the assigned product portfolio, Wellspect HealthCare brand medical devices in urological division, by marketing mix instruments. Profitability Management of product portfolio assigned. Creation of business plan for new product launches Sales force training about home products and competitors offers and Competitive Analysis. Evaluation of new promotional channels and analysis of potential cooperation with other companies. Cooperation within international working groups for future product development at quarterly rate Team Leader coordinator of working group composed by different company functions (sales, marketing, supply, financial, regulatory).
Sales & Professional Service
September 2003 --- December 2007
Product Responsible for the Italian market in to the orthodontics department (3M Unitek). Activities: Introduction of self-ligating appliances into Italian market, management of relationship with all Italian University centres and with most important Key Opinion Leaders and Key influencers. Direct and continuous support to sales force activities with trainings and updates. Creation and management of specific meeting/events.
Account Manager - Life Sciences
February 2003 --- July 2003
Key accounting and customer management for qualitative and quantitative market research projects targeted to pharma companies
Clinical Research Associate (CRA)
February 2002 --- February 2003
Unique Italian employee of a German company based in Dresden, I was involved in approval activities and monitoring management related to two clinical studies of phase I and II in Oncology
Clinical Research Associate (CRA)
February 2001 --- February 2002
Monitoring management activities of three clinical studies in Oncology, Immunology and Cardiology.
Skills and Expertise
Implement marketing plans Analyze data Analytical skills Interact with physiciansAchieve sales objectivesCollaborate with medical teamCommunicate effectively on different company levelsCoordinationDesign marketing advertismentsDetermine needsDevelop marketing strategies
MBA in Business Administration and Management, General from Alma Graduate School in 2011
Psychology in Marketing from Università di Bologna in 2000
High school in Italian, Latin Ancient Greek, Philosophy from Liceo Classico G Pico - Mirandola in 1994