BrightOwl Loader Loading


Speed on the business issues and develops smart strategies.... From July 2014 on, I will be pleased to offer my experience to translate the vision of healthcare companies into marketing strategies that resonate with patients and healthcare professionals (physicians, nurses, pharmacists,...). Missions can be booked on for short or long terms depending on the need of the client. Over the years, I have managed various portfolios of nutriments/OTC/OTX/RX medications for pharmaceutical companies . I have always liked to act as an expert for the brands I was responsible for, meaning to develop, implement and follow-up strategies & tactics in line with market needs. My core competencies can be summarized in 4 areas: 1. Marketing strategic definition: brand development, marketing mix review, product launch, content marketing, strategic repositioning 2. Customers and sales force training: product presentation, motivational training, cycle meetings, and staff meetings 3. Marketing communication: sales support and DTC materials, print, press, social media, website, radio, TV, POS materials 4. Event management locally or internationally: professional congresses, round tables, symposia The services I offer include : Go-to-Market planning Professional Key Opinion Leader strategy SWOT analysis Moderated focus groups Patient/Caregiver assessments Segment analysis Competitive analysis New Product evaluations Symposia strategy & planning KOL selection & analysis Product Positioning To materialize those services, I can either work with established partners in the healtcare industry either with partners appointed by the client itself.


Current Experience

  • President
    Since January 2016

  • Brand Manager Diabetes - Freelance
    Since December 2015

  • Owner
    Since July 2014
    Marketing consultance with a passion for healthcare Training : Digital marketing, Time-management & productivity, PNL Marketing & Sales Coaching : Time-management, Teenagers in sport (tennis)

Past Experience

  • Marketing consultant
    June 2015 --- February 2016
    *Stress management & OA portfolio *Product launch at GP level *Implementation of marketing plans into operational plans and promotional actions

  • Marketing consultant
    January 2015 --- April 2015
    *Women healthcare portofolio management *2015 Strategic plan & operational plan *Optimize brand positioning *Promotional actions & tools definition & implementation for SCM 4/2015 *Coaching of junior PM

  • Healthcare Marketing Consultant - Freelance
    July 2014 --- January 2015
    *Cardio-vascular portfolio *Rebranding, brand dynamisation *Promotional actions & tools - definition & implementation *Sales training

  • Product Manager Diabetes
    May 2013 --- June 2014
    Ensure strong position of my brands while improving sales force efficiency through innovative promotional actions and material

  • Maternity leave
    January 2012 --- April 2013

  • Product Manager - Medical Marketing
    March 2010 --- December 2011
    *Elaborate marketing plan and implement tactics with focus on primary and speciality cares *Orchestrate key stakeholders including key opinion leaders through congresses, round tables, articles and numerous presentations in various hospitals and clinics *Rebranding of a probiotics with focus on accurate positioning & target, brand image and aligned marketing materials *Monitor KPI’s and assess effectiveness of ROI and tactics

  • Product Manager - Urology & Dermatology
    June 2008 --- March 2010
    • Elaborate marketing plan and implement tactics with focus on specialty care • Project leader for the implementation of Astellas in pharmacies • Launch of new indication in dermatology • Orchestrate key stakeholders including key opinion leaders through congresses organization, round tables, articles • Training of medical reps • Close collaboration with headquarter located in London and other european affiliates

  • Product Manager - Cardiology and Pain
    June 2007 --- June 2008
    • Elaborate marketing plan and implement tactics with focus on specialty care • Prelaunch a new combination in hypertension • Rebranding of the hypertension medication – refreshed positioning, new brand image, innovative actions • KOL's management, mainly cardiologists • Training of medical representatives

  • Product Manager - OTC and Primary Care
    December 2004 --- May 2007
    •Definition and implementation of marketing strategies •Project leading for strategic merge of portfolio from Dolisos, Unda and Boiron (ex-competitors) •Analysis of competitors activities •Training of pharmaceutical and medical representatives •Operational planning - marketing tools to sustain strategy, media planning, PR events management

  • Medical Sales Representative
    September 2003 --- September 2004
    Business target- GP's and pharmacists in the sector North Brussels Launch of a new product indicated in cholesterol reduction


Self Assessment :
CommunicativeAnalytical thinkingCreative thinkingCritical thinkingProactivitySelf-discipline


Self Assessment :
MarketingMarketing StrategyPharmaceutical IndustrypnlCoaching
LinkedIn Assessment :
Product launchMarketing StrategyProduct managementMarketing CommunicationsBrand DevelopmentHospital SalesCardiologyPharmaceutical IndustrySales PresentationsEvent ManagementKOL developmentAnalytic ThinkingHealthcare industryBrand DevelopementCompetitive AnalysisDiabetesCholesterolChronic PainProbioticsOTCUrologyDermatologyHypertensionBranding & IdentityHealthcare Consulting

Skills and Expertise

Self Assessment :
Oral presentationDevelop marketing strategiesEstablish relationships with Key Opinion LeadersDesign information leafletDevelop training materialsProvide training


  • Praticien in PNL Humaniste from Horizon 347 in 2015
  • MBA in Marketing & Management from Solvay Business School in 2002


BrightOwl Assessment:
Self Assessment:
Full Proficiency
Professional Proficiency

Work Preferences

  • Positions I am interested in:
    Marketing Manager
  • Work From Home:
    Yes, 0 to 2 days per week
  • Work Regime:
    Permanent position :    100% FTE
    BrightOwl freelancer :    40 Hours per week
  • International:

Area / Region



Driving License
  • Yes