Healthcare Sector Professional with approx 15 years experience and in depth and extensive cross-functional skills related to Sales, Marketing, Product Launch, Strategic Franchise Business Development, and Global Projects Development & Launch Accountability in Orphan Disease Areas. Chemistry and Pharmaceutical Technology Degree (Pharm.D), Master in Business Administration (M.B.A), Master in Health Technology Assessment and Management (M.Sc). Solid scientific background with clear sense of business, Health Economics and Outcome Research literate, able to leverage science, communication and patient advocacy to create marketing strategies for transformative therapies. People management skills both direct t and functional matrix management experience, both within the local market or internationally. Experience in partnered (Joint Steering Comm co-chair) or internally executed programs, both both drugs and drugs-device products. Open minded, can do attitude, able to adapt rapidly and provide innovation and lateral thinking in problem solving, while being execution driven, focused on stakeholders expectation and business results. National company (Italy, Spain, Holland), and Corporate (Headquarter) management experience.
Director, Marketing Hematology/Nephrology
Since January 2014
Product Accountability: SOLIRIS Target Physicians and Health Care Professionals: HEMATOLOGIST, NEPHROLOGIST, INTERNAL MEDICINE SPECIALIST, LABORATORY PHYSICIAN - Diagnostic Target, HOSPITAL PHARMACIST Develop and lead implementation of Country Strategic and Tactical Marketing plans Develop and track metrics and success criteria for all marketing programs and activities. Interact closely with regulatory, sales and third parties define and implement Market Access strategy Develop and maintain strong relationships with other functional areas and internal strategic partners (including Sales, Medical Affairs, Regulatory) In close collaboration with Medical Affairs, develop and design all medical educational programmes, and develop and manage local KOLs Focus on diagnostics – coordinate closely with sales team on diagnositic initiatives to identify patients Identify physician target group and define segmentation in alignment with global/regional strategies Develop and monitor department budget Hire, lead, and develop a high performing team of marketing professionals
Global Project Leader - Rare Diseases and Solid Organ Transplantation
January 2011 --- January 2014
Project Accountability: BRAMITOB/BETHKIS, ENVARSUS, HOLOCLAR, Inhaled Alpha-1-Antitrypsin (AAT). Target physician and Health Care Professionals: PNEUMOLOGIST, CYSTIC FIBROSIS SPECIALIST, EPATOLOGIST/NEPHROLOGIST, OPHTALMOLOGIST, NURSE, HOSPITAL PHARMACIST. Definition and update of Target Product Profile (TPP), Product Development Plan (PDP) and Department specific Functional (e.g. Regulatory, Technical, Clinical, Commercial) Plans related to project/s managed (FPs). Create and manage KOL and Advisory Boards related to project needs. Define, implement and approve global project related documentation, such as Business Model structure, pre-launch/launch Plan, Commerical Plan, and Value Dossier (HTA). Develop and monitor project budgets. Interacting with consultants, partner companies (e.g. JVs, Alliances, Licensors, CMOs/CROs) and gov’t agencies (EMA, FDA, National Competent Authorities) in relation to project needs. Develop plans, options, and business cases for life cycle investments to define and assess options, and present recommendations to Board of Directors (BoD). Coordinate and drive annual Planning process from a Franchise Perspective, i.e. Franchise Strategy development, Strategic Product Plan, Long Range Plan, Budget process.
January 2009 --- January 2011
Company Portfolio: CUROSURF, ATIMOS, FOSTER, BRAMITOB, BREXIN, AGGRASTAT Target physician and Health Care Professionals: NEONATOLOGIST, PNEUMOLOGIST, INTENSIVE CARE CARDIOLOGIST, CYSTIC FIBROSIS SPECIALIST, NURSE, PHARMACIST, HOSPITAL PHARMACIST. Define the appropriate marketing organization for the company. Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning. Oversee product management including market and customer research for market and product requirements, product pricing and product lifecycle management. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support. Work closely with Sales Dept to develop and manage customers strategies and programs. Work closely with General Manager and the other executive team members to identify and develop strategic alliances, communicate with BoD members, and close/grow major customer accounts. Develop and manage the Company entire marketing budget. Develop and track metrics and success criteria for all marketing programs and activities.
International Franchise Manager
January 2008 --- January 2009
Management of the following products: CLIPPER, BRAMITOB, AGGRASTAT. Target physician and Health Care Professionals: INTENSIVE CARE CARDIOLOGIST, PNEUMOLOGIST, CYSTIC FIBROSIS SPECIALIST, GASTROENTEROLOGIST, NURSE, HOSPITAL PHARMACIST.
International Product Manager - Special Care Division
January 2005 --- January 2008
Management of the following products: CUROSURF, CLIPPER, BRAMITOB, FERRIPROX. Target physician and Health Care Professionals: NEONATOLOGIST, PNEUMOLOGIST, CYSTIC FIBROSIS SPECIALIST, HEMATOLOGIST, GASTROENTEROLOGIST, NURSE, HOSPITAL PHARMACIST.
International Product Manager Jr - Special Care Division
April 2005 --- October 2005
Management of the following products: CUROSURF. Target physician and Health Care Professionals: NEONATOLOGIST, HOSPITAL PHARMACIST.
January 2004 --- January 2005
Detailing of the following products: SILKIS, LOCETAR, DIFFERIN, CETAFIL, NUTRAPLUS. Management of PTO inclusion of SILKIS. Target physician and Health Care Professionals: DERMATOLOGIST, PHARMACIST, HOSPITAL PHARMACIST.
Medical Rep - Pneumology and Urology Specialty Line
January 2002 --- January 2004
Detailing of the following products: OXIVENT, SPIRIVA, MICARDIS, PRADIF, MUCOSOLVAN. Target physician and Health Care Professionals: GPs, UROLOGIST, PNEUMOLOGIST, PHARMACIST.
AdaptabilityAnalytical thinkingCollaborationInnovative thinkingFlexibilityIndependenceProactivityResiliencyStrategic thinkingSelf-discipline
Skills and Expertise
Develop protocols Search literature on clinical trialsbudgeting of R&D activitiesCoachCollaborate with project teamCollaborate with medical teamCollaborate with principal investigatorContribute medical, clinical expertise and scientific advice to all allied departments in local affiliate in particular support to the local clinical development team for timely execution of studies conducted in the affiliate and to DRA in interactions with authorities.Design marketing advertismentsCoordinationcoordinating research projectsCoordinate projectsDevelop clinical strategyDevelop business planDevelop marketing strategiesForecasting of drug productLiaise with doctors and other professionals throughout the studyLiaise with professionals in other divisions of the company as requiredNegotiationR&DWork cross-functionallyWrite papersWritten presentation
Master’s Degree in Pharmacoeconomics/Pharmaceutical Economics from Università Cattolica del Sacro Cuore in 2015
Master of Business Administration (M.B.A.) in Thesis: In-licensing as portfolio strategy within the pharmaceutical industry from MIB School of Management in 2010
Pharm.D. in Chimica e Tecnologia Farmaceutica (CTF) from Università degli Studi di Milano in 2002
Diploma di Maturità Scientifica in from LSS N.Machiavelli in 1996