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Summary

Marketing and commercial consultant in consumer goods and pharmaceuticals (Rx, Gx, Rx-to-OTC switch). Belux and international experience. Leading or participating in cross-functional project teams. Result driven can-do attitude, strong drive, enthusiasm and high resilience. Specialties: Brand posititioning & strategy development. Project management and negotiation skills. Portfolio management. New product development Communication (advertising) development and brand activation. P&L management. Team leader/motivator

Experiences

Current Experience

  • International marketing and commercial projects (strong experience in pharma and consumer goods)
    Since January 2016
    Current assignment: Lotus Bakeries - International marketing.

Past Experience

  • Business Unit Manager Immunology (Dermatology)
    October 2013 --- May 2015
    Strategic and operational (P&L) lead for the Humira Dermatology franchise in Belgium & Luxemburg. Global & EU contribution to long-term brand strategy and key tactics. Leadership: 6 direct reports, team of 12. Key achievements: Strategic & tactical plan (local lead, global task force member), Pre-launch Hidradenitis Suppurativa indication for Belux. Refocus sales targeting Psoriasis, implementation new sales model.

  • Marketing Director
    March 2013 --- September 2013

  • Commercial Development Senior Manager - EPBU Europe
    April 2012 --- March 2013
    Driving and evaluating commercial and business development opportunities (in-licensing, co-marketing, distribution, etc.).

  • Senior Commercial Project Manager
    December 2009 --- April 2012
    Leading and driving game-changing projects in different areas of the commercial Established Products enviroment. From Trademarks and Supply Chain to e-marketing healthcare professionals and consumer platforms.

  • Head of Emerging Channels Strategy & Marketing Europe
    April 2009 --- December 2009
    Leading the new channels development in the Established Products Business Unit. Assessing and opening new revenue streams/business models to sell our medicines and offer services to our customers. Pan-European scope.

  • Brand Manager Viagra and Detrusitol
    December 2006 --- April 2009
    Brand management for Viagra, Detrusitol and Toviaz. Key accomplishments: New Viagra brand strategy development and implementation new materials and development direct to patient approach, including PR and website activation – www.erecinfo.be Preparation phase 4 trial in line with strategy. Launch preparation Detrusitol ‘large pack’. Initiate aggressive switch strategy for Detrusitol - LOE (patent ending) in 2012.

  • European Brand Manager Viagra
    June 2008 --- December 2008
    Assignment in Paris. Drive the commercial and marketing aspects of an Rx to OTC switch project for Viagra.

  • Senior Brand Manager
    June 2005 --- October 2006
    Iglo's brand- and communication strategy and the daily portfolio management of the vegetables, soups & potatoes categories. Market research, above and below the line campaign development, people management, category management....

  • Senior Product Manager
    February 2002 --- June 2005
    Adults marketing: from product development, market research and briefings to roll out in the restaurants with development of in-store and above the line communication material (TV, radio, billboard, newspaper, magazines). Entire adults marketing budget control. People management.

  • Brand Manager
    September 1997 --- February 2002
    Above and below the line support for several catfood brands, DM database development, local and international project implementation. Trade marketing, sales analysis (Nielsen, GFK), market research, category management, out of home and retail sales

Personality

Self Assessment :
Result OrientedCollaborationAnalytical thinkingAssertivenessAdaptabilityCommunicativeCreative thinkingFlexibilityInnovative thinkingProactivityProblem solvingResiliencyStrategic thinking

Knowledge

Self Assessment :
NegotiationBiopharmaceuticalsBiotechnologyBudget ManagementBusiness DevelopmentBusiness IntelligenceBusiness StrategyChange ManagementCoachingCommercializationCommunication SkillsCompetitive AnalysisComplianceContinuous ImprovementCross-functional team leadershipDermatologyForecastingGlobal MarketingImmunologyKey Account ManagementManagement ConsultingMarketing StrategyMultilingualpeople managementProduct launchProject ManagementRecruitingSales EffectivenessSales ManagementSocial Media MarketingTeam LeadershipTeam ManagementTeam BuildingTeamworkUrology
LinkedIn Assessment :
FMCGProject ManagementContract negotiationAdvertisingP&L ManagementPharmaceutical IndustryBrand Positioning StrategiesCommercial Business DevelopmentPharmaceutical salesTrade MarketingMarketing StrategyMarketing CommunicationsMarket researchMulti-channel MarketingDigital MarketingDirect MarketingSales ManagementChange ManagementBusiness StrategyShopper MarketingMarket accessCross-functional team leadershipProduct InnovationTeam LeadershipRetailCustomer InsightConsumer ProductsProduct launchProduct Lifecycle ManagementGeneric DrugsCompetitive IntelligenceMarket AnalysisProduct developmentMarketingB2BMarket accessBusiness DevelopmentProduct MarketingMarketing ManagementmanagementInternational MarketingGlobal MarketingSales EffectivenessSegmentationCompetitive AnalysisMarket PlanningKey Account ManagementMarketing ResearchHospital SalesCommercialization

Skills and Expertise

Self Assessment :
Analytical skills Interact with physiciansAchieve sales objectivesAdjust processes and methodsAdvise on strategyCoachCollaborate with project teamCommunicate with investigatorCommunicationDefine market needsDesign marketing advertismentsDevelop business planDevelop marketing strategiesIdentify market opportunitiesImplement marketing plansInterpret dataManage multiple projectsOral presentationOrganise meetingsOrganise steering committeePeople managementproject managementPromotional materialsSolve problemsWork cross-functionally

Education

  • Master in Chemistry from University Of Antwerp in 1997

Training and Certification

  • Prince 2 project management in 2014 Certification

Languages

BrightOwl Assessment:
Self Assessment:
Dutch
Native
French
Full Proficiency
English
Full Proficiency
German
Elementary Proficiency
Spanish
Elementary Proficiency

Area / Region

Antwerp, Belgium

Others

Driving License
  • Yes