International marketing and commercial projects (strong experience in pharma and consumer goods)
Since January 2016
Current assignment: Lotus Bakeries - International marketing.
Business Unit Manager Immunology (Dermatology)
October 2013 --- May 2015
Strategic and operational (P&L) lead for the Humira Dermatology franchise in Belgium & Luxemburg. Global & EU contribution to long-term brand strategy and key tactics. Leadership: 6 direct reports, team of 12. Key achievements: Strategic & tactical plan (local lead, global task force member), Pre-launch Hidradenitis Suppurativa indication for Belux. Refocus sales targeting Psoriasis, implementation new sales model.
March 2013 --- September 2013
Commercial Development Senior Manager - EPBU Europe
April 2012 --- March 2013
Driving and evaluating commercial and business development opportunities (in-licensing, co-marketing, distribution, etc.).
Senior Commercial Project Manager
December 2009 --- April 2012
Leading and driving game-changing projects in different areas of the commercial Established Products enviroment. From Trademarks and Supply Chain to e-marketing healthcare professionals and consumer platforms.
Head of Emerging Channels Strategy & Marketing Europe
April 2009 --- December 2009
Leading the new channels development in the Established Products Business Unit. Assessing and opening new revenue streams/business models to sell our medicines and offer services to our customers. Pan-European scope.
Brand Manager Viagra and Detrusitol
December 2006 --- April 2009
Brand management for Viagra, Detrusitol and Toviaz. Key accomplishments: New Viagra brand strategy development and implementation new materials and development direct to patient approach, including PR and website activation – www.erecinfo.be Preparation phase 4 trial in line with strategy. Launch preparation Detrusitol ‘large pack’. Initiate aggressive switch strategy for Detrusitol - LOE (patent ending) in 2012.
European Brand Manager Viagra
June 2008 --- December 2008
Assignment in Paris. Drive the commercial and marketing aspects of an Rx to OTC switch project for Viagra.
Senior Brand Manager
June 2005 --- October 2006
Iglo's brand- and communication strategy and the daily portfolio management of the vegetables, soups & potatoes categories. Market research, above and below the line campaign development, people management, category management....
Senior Product Manager
February 2002 --- June 2005
Adults marketing: from product development, market research and briefings to roll out in the restaurants with development of in-store and above the line communication material (TV, radio, billboard, newspaper, magazines). Entire adults marketing budget control. People management.
September 1997 --- February 2002
Above and below the line support for several catfood brands, DM database development, local and international project implementation. Trade marketing, sales analysis (Nielsen, GFK), market research, category management, out of home and retail sales
Result OrientedCollaborationAnalytical thinkingAssertivenessAdaptabilityCommunicativeCreative thinkingFlexibilityInnovative thinkingProactivityProblem solvingResiliencyStrategic thinking
NegotiationBiopharmaceuticalsBiotechnologyBudget ManagementBusiness DevelopmentBusiness IntelligenceBusiness StrategyChange ManagementCoachingCommercializationCommunication SkillsCompetitive AnalysisComplianceContinuous ImprovementCross-functional team leadershipDermatologyForecastingGlobal MarketingImmunologyKey Account ManagementManagement ConsultingMarketing StrategyMultilingualpeople managementProduct launchProject ManagementRecruitingSales EffectivenessSales ManagementSocial Media MarketingTeam LeadershipTeam ManagementTeam BuildingTeamworkUrology
Skills and Expertise
Analytical skills Interact with physiciansAchieve sales objectivesAdjust processes and methodsAdvise on strategyCoachCollaborate with project teamCommunicate with investigatorCommunicationDefine market needsDesign marketing advertismentsDevelop business planDevelop marketing strategiesIdentify market opportunitiesImplement marketing plansInterpret dataManage multiple projectsOral presentationOrganise meetingsOrganise steering committeePeople managementproject managementPromotional materialsSolve problemsWork cross-functionally
Master in Chemistry from University Of Antwerp in 1997
Training and Certification
Prince 2 project management in 2014 Certification