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Rob is a creative, strategic and experienced sales and marketing expert with a proven track record in leading high performing sales teams to deliver in highly competitive markets. He is also an entrepreneurial and innnovative thinker able to produce original and inventive solutions to both long term and immediate challenges. And as a talented speaker and influencer, Rob is able to effectively manage internal and external stakeholders for the best results. Specialties: In-depth and current knowledge of the Australian pharmaceutical industry; both originator and genericised medications. Specific knowledge of B2B sales in the retail pharmacy channel from strategy to execution.


Current Experience

  • General Manager - Healthcare
    Since January 2014
    Healthcare is a broad term that covers pharmaceuticals, hospitals, OTC brands, pharmacies and many other aspects of the health environment. Rob shares his experience in this sector to the social media gurus at Aston Social in order to produce solutions that help healthcare providers and businesses engage with their customers and patients. Social media is a brilliant way for many healthcare stakeholders to share their deep knowledge and passion for helping people with a broader audience. Why? To build trust, knowledge and connection with their local communities. Aston Social can be found at Social Pharmacy can be found at

  • Principal
    Since November 2012
    Rob leverages his corporate and entrepreneurial experience to create value to pharmaceutical industry suppliers through creation of ideas, strategies and operational plans to maximise revenue and loyalty in the retail pharmacy and hospital channels. For case studies or references, simply send Rob a message!

Past Experience

  • Commercial Director
    January 2013 --- August 2013
    Rob was the Commercial Director of GoPharm Pty Ltd, an innovative online pharmaceutical trading marketplace. In brief, GoPharm was equivalent to a Groupon, eBay and Catch of the Day, all rolled into one trading marketplace, open to all pharmacy suppliers and Australian registered pharmacists. The platform was designed for pharmacists to access time- and volume-limited deals on short dated stock, excess stock offers, new products and products specials from a wide range of prescription medicine, OTC and front-of-store suppliers. GoPharm was proposed as a simple, cost effective and complementary online communication platform to the traditional sales and marketing channels to pharmacy for suppliers into the Australian Pharmaceutical marketplace.

  • Head of Classic Brands
    March 2011 --- September 2012
    Rob was brought into GSK to head the commercial management of GSK Australia's patent-expired and non-promoted brands, such as Valtrex, Ventolin and Augmentin. Key responsibilities included forecasting and budget management, leadership, internal stakeholder education and multi-channel marketing activities on a portfolio valued at >$150m p.a. in a highly volatile external environment.

  • National Marketing Manager - Generics
    May 2006 --- March 2011
    The Sigma Generics business represented a major profit centre for Sigma upon acquisition from Arrow, and Rob's expertise was critical in maximising value through the introduction of PBS Reform and increased levels of competition in retail pharmacy. Amongst Rob's responsibilities were: - Strategy development - Revenue and expenditure accountability - Communications plans and execution - Operational responsibility for inventory

  • Account Manager - Life Sciences
    April 2005 --- January 2006
    Key pharmacy group relationship and sales management for NSW and QLD in GSK direct-to-pharmacy sales Involvement with strategy development and sales execution planning


LinkedIn Assessment :
Pharmaceutical IndustrySales EffectivenessPharmaceutical salesProduct launchKey Account ManagementMarketing StrategyMarketing ManagementSales ManagementCross-functional team leadershipMarket AnalysisMarket PlanningMarket researchNew Business DevelopmentSales OperationsCompetitive AnalysisBrand ManagementHospital SalesFMCGInternational MarketingStrategic PartnershipsStrategyBusiness StrategymanagementSegmentationSalesNegotiationStrategic PlanningBusiness DevelopmentAccount ManagementSales ProcessBusiness PlanningProduct MarketingForecastingProduct developmentGlobal MarketingCustomer InsightSelling SkillsMarket developmentCRMStrategic ThinkingLeadershipBudgetsPricingProduct managementEntrepreneurshipBrand DevelopmentPricing StrategyB2BMergers & Acquisitions


  • Bachelor of Biomedical Science (Honours) in Pharmacology from James Cook University in 1998
  • in from Island School, Hong Kong in 1994

Area / Region

Melbourne, Victoria, Australia


Driving License
  • Yes