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CAPABILITIES & ACHIEVEMENTS Created most effective & efficient business form of company presence in local markets incl. new distribution & commercial strategy. Developed and executed different strategies: partnership with domestic pharma companies, licensing, outsourcing, active promotions, pricing, & corporate re-branding. Coordinate different sectors across the company:Marketing, Sales,Business Analytics, Licensing, Medical and Regulatory department Create and implement Business Development Plan & Market Access Plan for respective Balkan countries Communication with Key Stakeholders: Ministries of Health, Sick Funds, Drug Agencies & Decision Makers Ensured criteria and built successful product portfolios within Rx Pharma & OTC programs Deliver AstraZeneca Serbia annual sales growth rate > 50% in 2007 & 2008 building up and transforming organization in BUs. In Stada-Hemofarm take responsibility for portfolio management/business development and main marketing activities on more than 150 mil EUR worth Hemofarm business in Balkan countries: Slovenia, Croatia, Bosnia & Herzegovina, Serbia, Montenegro, Kosovo, Macedonia & Albania. Led and managed team of 50 employees in HQ in the respective sales region. Implemented Business Development Plans for respective territories with minimum 90% success rate Acts as the MSD Commercial Country Lead for Serbia, leading 20 million USD businesses with 36 employees. Secure growth 3 years in row with severe cost cuts making lean, efficient and towards accounts and clients focused organization. Established Key Account Management with Accounts plan and measurable KPIs . Implemented RtC (Route to Customer-Exclusive distribution) gaining focus & efficiency in local market .


Current Experience

  • Commercial Country Lead
    Since April 2012
    Operations Lead in MSD Serbia

Past Experience

  • Director of Portfolio Service
    October 2008 --- March 2012
    Business Development

  • Country Manager
    June 2007 --- September 2008

  • Marketing & Sales Director
    February 2003 --- May 2007

  • Scientific Associate
    January 1998 --- January 2001


LinkedIn Assessment :
SOPMarket PlanningBusiness StrategyProduct managementNegotiationNew Business DevelopmentTeam LeadershipCompetitive AnalysisStrategic PlanningProduct launch


  • in from University of Belgrade School of Medicine in 0
  • in from MBA Edinburgh Business School in 0

Area / Region



Driving License
  • Yes