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capabilities & achievements created most effective & efficient business form of company presence in local markets incl. new distribution & commercial Strategy. developed and executed different strategies: partnership with domestic pharma companies, Licensing, Outsourcing, active promotions, Pricing, & corporate re-branding. coordinate different sectors across the company:Marketing, Sales,business Analytics, Licensing, medical and regulatory department create and implement Business Development plan & Market access plan for respective balkan countries Communication with key stakeholders: ministries of Health, sick funds, drug agencies & decision makers ensured criteria and built successful product portfolios within rx pharma & otc programs deliver astrazeneca serbia annual Sales growth rate > 50% in 2007 & 2008 building up and transforming organization in bus. in stada-hemofarm take responsibility for portfolio management/Business Development and main Marketing activities on more than 150 mil eur worth hemofarm business in balkan countries: slovenia, croatia, bosnia & herzegovina, serbia, montenegro, kosovo, macedonia & albania. led and managed team of 50 employees in hq in the respective Sales region. implemented Business Development plans for respective territories with minimum 90% success rate acts as the msd commercial country lead for serbia, leading 20 million usd businesses with 36 employees. secure growth 3 years in row with severe cost cuts making lean, efficient and towards accounts and clients focused organization. established key account management with accounts plan and measurable kpis . implemented rtc (route to customer-exclusive distribution) gaining focus & efficiency in local market .


Current Experience

  • Commercial Country Lead

    Since April 2012
    Operations lead in msd serbia Operations Lead in MSD Serbia

Past Experience

  • Director of Portfolio Service

    October 2008 --- March 2012
    Business Development

  • Country Manager

    June 2007 --- September 2008

  • Marketing & Sales Director

    February 2003 --- May 2007

  • Scientific Associate

    January 1998 --- January 2001


LinkedIn Assessment :
SOPMarket PlanningBusiness StrategyProduct managementNegotiationNew Business DevelopmentTeam LeadershipCompetitive AnalysisStrategic PlanningProduct launch


  • in from University of Belgrade School of Medicine in 0000
  • in from MBA Edinburgh Business School in 0000

Area / Region



Driving License
  • Yes

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