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Having experience in project management, marketing, sales, communication and design thinking, I am looking for a challenge in which I can push my limits.


Current Experience

  • Head of Creative & Brand Marketing Oudergem, België
    Since April 2015

    End responsibility of the look & feel of the brand for both retail and digital, part of the management team, managing all partnership and sponsorship contracts, improving operational procedures internally, end responsibility for every Marketing Campaign in Belgium. Managing the marketing team & partner agencies, managing a +4 million budget, CSR projects, internal and external communication, social media

    Keywords: Management team, leading marketing department, CSR, ROI, communication, creativity, budgets


    Won the prize International employee of the month (award given by Ladbrokes International)

Past Experience

  • Creative Marketing Manager Oudergem, België
    January 2015 --- April 2015

    End responsibility for every Marketing Campaign in Belgium. Managing the marketing team & partner agencies,
    closing sponsorship deals, managing a +4 million budget, CSR projects, internal and external communication, social media

    Keywords: Creativity, budgets, ROI, communication

  • PhD student Ghent, België
    November 2014 --- December 2014

    Focus on the ethical leadership in sports management. What is the place of ethical leadership in the total policy
    and how is this being carried out throuhout the oranisation and how is the perception inside the organisation.
    Special attention to ethics, social issues, cultural diversity.

    Keywords: Sports management, ethical leadership, policy

    I already started the procedure to start at Ladbrokes but because of taking more than 3 months, I decided to already start this PhD, not knowing the future



  • Product Manager Bornem
    August 2013 --- October 2014

    Region: Benelux

    Key tasks: Developing and implementation of a marketing plan for this region, developing sales tools, negotiations with suppliers, pricing, organisation of events, direct mailings, product selection, clinical studies, analysis of sales figures and margins

    Extra tasks: Internally responsible of several think thanks, being "installed base" and "implementation of a new crm system"

  • Sport Psychologist Belgium
    November 2010 --- March 2014
    Analysing profiles, mental coaching in sports, working with athletes, coaches & board members

  • Product Manager Heist-op-den-Berg
    November 2012 --- July 2013

    Region: Belgium and Netherlands Key tasks: Product selection, marketing, contact with KOL, sales Extra tasks: I developed a business plan because the company was in a bad financial situation. This was a 3-year plan with new business model, new RACI matrix, new KPI's, downsizing the product range. For this I worked months and had insight to all the figures and I had the buyin of all employees.

  • Medical Sales representative Brussels
    October 2011 --- October 2012
    Region: Flemish-Brabant Key tasks: contact with GP's, convincing of our products, sales


Self Assessment :
AssertivenessCompetitivenessEfficiencyInterest in knowledgeCuriositySociabilityOptimismSelf-confidenceResiliencyCreative thinking


Self Assessment :
Cardiovascular diseasesEmergency medicineGynecologyFamily practiceInternal medicineNeonatologyGeneral practiceObstetrics and gynecologyUnderstand levels of research evidenceStudy outcomes and outcome measuresHealthcare industryScientific WritingdutchLife SciencesProject ManagementMedical Devices

Skills and Expertise

Self Assessment :
Conduct literature searches.collaborate in research projects at universitiesInteract with physiciansInteract with regulatory agenciesmarketing


  • European Master in Exercise & sport psychology from KUL and Technical University of Lisbon in 2009
  • Master in Kinesiology (major in sports management & marketing) from KUL in 2008
  • Bachelor in Kinesiology from KUL in 2007

Training and Certification

  • TOEFL in 2009 Certification
  • Sportfunctionaris in 2008 Certification
  • UEFA-B soccer in 2008 Certification

Work Preferences

  • Locations I am interested in:
    Aarschot, België Antwerpen, België Brussel, België Diest, België Leuven, België Lier, België Mechelen, België
  • Work From Home:
    Yes, 0 to 5 days per week
  • Work Regime:
    Permanent position
  • International:


    Expert has 1 publications (Will be avalible with full profile)

Area / Region



Driving License
  • Yes