now using years of senior pharma experience to engage and energize new projects in Business Development for specialized pharma service offerings: data, technology and Consulting support. working across the world developing both regional and global projects. experience in pharma in senior commercial positions: strategic marketing & Sales Management, Commercial Director Hospital bu, sales & marketing, kam management, new stakeholder management, pharma marketing,crm Strategy and change mangement specific areas: strategic marketing, marketing, sales, medical affairs management systems & Change Management, Market access, Compliance, sales force sizing & deployment, Segmentation & targeting, crm Project Management & team management
Global Product Director Medical Affairs Solutions
Since April 2015
launch the new global medical affairs solution for ims Health, combining the entire company know-how in discovering the life science industry scientific thought leaders with accurate scientific hcp & patients data, providing Business Intelligence to capture pharma needs to better shape the new stakeholders landscape in a 3.0 drug environment, and provide engagement & medical performance system to execute medical Strategy down to msl interactions, including the latest digital and multi-channel capabilities. Launch the new Global Medical Affairs solution for IMS Health, combining the entire company know-how in discovering the Life Science Industry Scientific Thought Leaders with accurate scientific HCP & Patients data, providing Business Intelligence to capture Pharma needs to better shape the new Stakeholders landscape in a 3.0 Drug environment, and provide Engagement & Medical performance System to execute Medical Strategy down to MSL interactions, including the latest Digital and Multi-channel capabilities.
EMEA Medical Affairs Business Development DirectorJune 2014 --- March 2015
emea medical affairs Business Development Director (corporate): coordinating the development and implementation of the oneaim Strategy across the emea region, working with the gms from each country affiliate developing the national champions and the local business initiatives.
Business development directorJanuary 2013 --- December 2014
leading the spanish Sales team, responsible for the new Business Development of the cegedim portfolio: mobile intelligence, onekey, onekey Market access and Market access Consulting services, ags 360 and Compliance Consulting, s&t and sale force sizing projects. Member of the management committee
Senior ConsultantMarch 2012 --- December 2012
providing strategic solutions for the Pharmaceutical Industry both nationally and internationally with special emphasis on strategic Marketing, Market access, Compliance and Segmentation and targeting, leveraging a broad professional experience and specific knowledge in these key areas.
CRM Strategy DirectorMarch 2011 --- March 2012
development and roll out of the company wide crm solution, driving customer centricity. new stakeholders mapping – kims (key institutional managers), relationship mapping, kim/kam Project Management and seamless business cooperation are key components in the Change Management Strategy
Marketing, Customer Centricity & KAMs DirectorFebruary 2010 --- February 2011
responsible for all the brand teams in the pharma customer solutions bu: plavix & duoplavin (platelet antiagregants), clexane (heparin anti thrombotic), multaq (anti-arrhythmic) as well as the base business mature products portfolio. specialists and primary care responsible for the management of the Hospital kam team: new product introduction & portfolio optimization
Hospital Commercial DirectorJuly 2008 --- February 2010
head of both Sales and Marketing. the bu consisted of Marketing/ kam /Sales team: (specialist & primary care) in total = 215 people. this was the largest bu in terms of Sales & Investments, hosting the company´s leading brands (257 m€): plavix & clexane.
Hospital BU DirectorJanuary 2005 --- July 2008
BU DirectorJanuary 2003 --- January 2005
Strategic Marketing DirectorJanuary 1995 --- January 1997
Group Product ManagerJanuary 1993 --- January 1995
AdaptabilityApproachabilityCommunicativeDependabilityFlexibilityProactivityResiliencyStrategic thinkingResponsibilityResult Oriented
Skills and Expertise
Analytical skillsImplement marketing plansInteract with KOLInteract with physicianslifescienceManage multiple projectsManage complexityOral presentationPeople managementproject management
Marketing Relacional in from IESE Business School - University of Navarra in 2011
PDD in from IESE Business School - University of Navarra in 2000
Ph.D in Biology from Imperial College London in 1986
B.Sc.(Hons) in Applied Biology from Brunel University London in 1983
Training and Certification
PDD IESE in 2000 Certification
PhD in 1986 Certification
B.Sc Hons Applied Biology in 1983 Certification