BrightOwl Loader Loading

Summary

i'm passionate about all things digital and what digital can do for people and business. i have worked with digital media and Innovation for more than a decade and i love the process from idea to Strategy to execution. i get motivated by simple solutions to complex problems and by making people and things come together. keywords: digital, Strategy, simplicity specialties: Social Media, digital media, Innovation, online media, digital Strategy, Social Media Strategy, online Marketing, content Marketing, content Strategy, online editor, online branding

Experiences

Current Experience

  • Global Digital Manager


    Since May 2015
    the primary role of this position is to drive Innovation and organisational change in the area of digital and multichannel Marketing, often as a specialised Consultant to internal stakeholders. global digital manager support is allocated to strengthen the Planning and high quality execution of prioritized projects. key responsibilities: • specialised Consultant in the area of digital and multichannel Marketing. • driving Innovation and organisational change. • internal and external stakeholder management. • affiliate Communication and cross-functional cooperation. • Project Management. The primary role of this position is to drive innovation and organisational change in the area of digital and multichannel marketing, often as a specialised consultant to internal stakeholders. Global Digital Manager support is allocated to strengthen the planning and high quality execution of prioritized projects. Key responsibilities: • Specialised consultant in the area of digital and multichannel marketing. • Driving innovation and organisational change. • Internal and external stakeholder management. • Affiliate communication and cross-functional cooperation. • Project management.

Past Experience

  • Social Media Project Manager

    September 2014 --- April 2015
    i manage the global corporate Social Media channels and edit and coordinate content and campaigns that goes through these channnels. i also have the overall responsibility for establishing guidelines and frameworks for using Social Media in local markets and areas. as Social Media Project Manager i manage and establish or assist establish Social Media projects in novo nordisk. this includes developing business strategies, finding new promising business areas for Social Media initiatives and mapping matches between business objectives and customer needs. i typically establish Social Media projects in close collaboration with local offices or departments, assist them in creating solid business strategies, create measurable objectives and kpi's and oversee that they are aligned with novo nordisk overall business objectives. i also develop and maintain internal Social Media platforms for video and photo sharing, microblogging tools etc. my work usually involves Business Strategy development, Consulting, Research and conceptualisation in close collaboration with both local markets, external partners, agencies and other business areas internally in novo nordisk.

  • Digital Manager

    February 2014 --- August 2014

    i'll be working on a social listening pilot for novo nordisk in the us for four months. the goal of this project is to pilot an early warning system (dashboard) to gain deeper understanding of emotional Analytics and how a better understanding of digital conversations surrounding the key brands and the associated competitive environment can inform business decisions.

  • Social Media Project Manager

    May 2009 --- January 2014
    i manage the global corporate Social Media channels and edit and coordinate content and campaigns that goes through these channnels. i also have the overall responsibility for establishing guidelines and frameworks for using Social Media in local markets and areas. as Social Media Project Manager i manage and establish or assist establish Social Media projects in novo nordisk. this includes developing business strategies, finding new promising business areas for Social Media initiatives and mapping matches between business objectives and customer needs. i typically establish Social Media projects in close collaboration with local offices or departments, assist them in creating solid business strategies, create measurable objectives and kpi's and oversee that they are aligned with novo nordisk overall business objectives. i also develop and maintain internal Social Media platforms for video and photo sharing, microblogging tools etc. my work usually involves Business Strategy development, Consulting, Research and conceptualisation in close collaboration with both local markets, external partners, agencies and other business areas internally in novo nordisk.

  • Advisor

    June 2008 --- May 2009
    as digital Advisor i consulted and managed the development of Social Media and other digital solutions in mainly large private and public organisations. my work usually involved Consulting, Research, Strategy development, conceptualisation and wireframing in close collaboration with clients, followed by managing the visual design process and technical implementation.

  • External Lecturer

    March 2008 --- June 2008
    Teacher at the course tools for sustainable design.

  • Partner

    January 2007 --- June 2008
    social action is a new type of company that develops environmental projects with a social scientific focus. methodologically, we work in the user-driven Innovation methodology to change people's behavior towards a more environmentally friendly behavior. www.socialaction.dk

  • Founder

    November 2005 --- June 2008
    floc develops concepts, content, solutions and services for mobile media. as Founder of floc i developed mobile solutions and consulted private and public organisations such as egmont, danish architecture center, gladsaxe libraries and others on mobile media. at the same time we developed our own Social Media products such as flocboard.com and minregnskov.dk.

  • External Lecturer & Supervisor

    January 2007 --- August 2007
    supervising graduate students

  • External Lecturer

    January 2007 --- June 2007
    Teaching on a course on social Software.

  • Manager

    January 2005 --- January 2007
    mobile content Lab was a 2-year collaboration project between the the danish national broadcasting corporation (dr), tdc, copenhagen University, it University of copenhagen and danish design school. the overall objective of the project was to develop new mobile media concepts and generate knowledge about mobile media. as manager for mobile content Lab i managed 5 teams of 8 employees and students from five different organisations and universities through an Innovation process. each semester 40 new employees and students were involved and the process started over again. i designed the process, assembled the teams and managed and coached the teams from the initial development of ideas to the final conceptualisation, ensuring both the well-functioning of the teams and the quality of the concepts to be implemented by dr and tdc mobile.

  • External Lecturer

    January 2006 --- June 2006
    i'm Teaching the course mobile media - sociology, Innovation and technology, focusing on designing mobile media concepts for a variety of private and public companies and organisations. this course provides a theoretical, analytical and practical overview of the state of mobile technologies in contemporary society. it explores the emergence of mobile Social Media and their influence on Communication patterns and social behavior. throughout the course, students learn how to conceptualize Cell phones beyond mobile telephones (i.e., two-way voice Communication devices). rather, they are defined as mobile interfaces, micro-computers, remote controls and a gaming devices. the lecture class focuses on the history, current uses and future perspectives for the global social use of mobile interfaces.

  • Online developer and editor

    February 2003 --- December 2004
    at learning Lab denmark i was managing the conceptualisation, design, development and implementation of both the main website and a number of internal Social Media projects. the internal social tools were developed to facilitate and support the learning and Communication processes. following the implementation of these collaboration and learning tools, i coached the researchers and employees in understanding and using the new tools. these tools were wikis, blogs, digital workflows and other.

  • researcher

    December 2001 --- June 2002
    cncl is a collaboration between the Communication, journalism and computing science department at roskilde University. i worked as Researcher to develop scenarios for applying digital media to improve the collaboration and learning processes and Teaching facilities. my objective was to develop scenarios for the use of Social Media and digital collaboration tools to facilitate a better learning process for future University students. www.cncl.ruc.dk

  • Co-founder

    August 2000 --- December 2000

  • Project Manager, Developer

    July 2000 --- September 2000

Knowledge

LinkedIn Assessment :
Corporate CommunicationsStrategic PlanningChange ManagementEnglishMobileStrategy DevelopmentPublic RelationsMobile DevicesEntrepreneurshipJournalismMarketing CommunicationsMedia RelationsStrategyConsultingmanagementContent StrategyMarketingMarket researchPharmaceutical IndustryCommunicationOnline AdvertisingSocial MediaProject ManagementConsultancyDigital MediaMobile MediaNew Mediaconcept developmentStrategic CommunicationsDanishBusiness StrategyWeb 2.0Digital StrategyAnalysisResearchWritingOnline MarketingMarketing StrategyDigital MarketingSocial NetworkingSocial Media MarketingFacebook

Education

  • Diploma in Journalism from Danish School of Journalism in 2004
  • Masters Degree in Communication, Psychology from Roskilde University in 2002
  • Master's degree in Media Science from Copenhagen University in 2001
  • Bachelor's degree in Computing Science from Simon Fraser University in 2000
  • Internship in Journalism, Innovation from Danish Broadcasting Corporation in 2000

Area / Region

Denmark

Others

Driving License
  • No

Similar Candidates

Other Candidates in Denmark

Other similar Candidates in this location (country / city)

Other Candidates

Most Recent Searches

Most Famous Searches

You might also like