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Highly engaged, people oriented executive with 15 years experience in the pharmaceutical industry (UCB - Roche - Astrazeneca - GSK vaccines, local and global roles) as well as in other sectors (ICT, Chemicals) as a coach at Vlerick Venture Coaching / KPMG.

Obtained a master in Business and Engineering (Solvay). 

I am fascinated about identifying business accelerators for growth. I have worked in marketing management, strategic planning, competitive intelligence and market insight in different functions in my career. I have also been involved in the forecasting and commercial assessment and valorization of business opportunities as well as in access strategies and budget impact modelling. 

Currently Freelance Strategic Consultant and contractor: ia director at GSK as well as at the Global Foresight Group. Venture Coach and Business Partner at Clientonomy.




Current Experience

  • Freelance Strategic Consultant Geneva, Switzerland
    Since January 2016
    Foresight and scenario building on the future of health: Designed a wide range of futures from a creative, opportunity-driven perspective to see new ecosystems, new markets, new technologies, new geographies, new solutions Identified relevant risks and uncertainties and defined and designed monitoring of early warning signals

  • Freelance Strategic Consultant , ai global director in Development Intelligence, Life Cycle Management and Forecasting Wavre, Belgium
    Since January 2013

    Strategic Planning / Competitive Intelligence, ai Director

    Core Member of the Global Vaccines Leadership Team

    Led workshops with Global Vaccine Leadership Team to develop a 10Yr. Strategic Life Cycle Plan

    Project owner of 10 Yr. foresight on how future environment is expected to look (in terms of new technologies, epidemiology, competition, pricing and funding) and of tracking of game changers and course correctors that could impact this 10 year strategy

    Innovation management / Disease Mapping, ai Director

    Led a taskforce to develop a long term strategy on how to increase GSK’s footprint in Asia.  

    Built a disease mapping and innovation prioritisation plan to refill the pipeline based on medical needs, development risk and commercial value for GSK’s Global R&D scientific board

    Global Commercial Analysis (ai), Freelance Consultant

    Led the analysis and valuation of the 10 Yr. worldwide revenue forecast of the Novartis vaccine portfolio for the GSK - Novartis vaccines acquisition

    Build and identified leverages and risks in 10 Yr. patient and value forecasts of GSK vaccines to drive strategic long term investment and manufacturing decisions

    Developed a global strategic supply allocation plan to allow prioritization in case of supply constraints


  • Venture Coach & Business Partner
    Since January 2012
    Assessment of attractiveness and commercial valorization of breakthrough technologies for high tech start-ups Customized business plan coaching in the area of sales forecasting, business model, market segmentation & competitive analysis and positioning.

Past Experience

  • Business Insight Manager
    January 2006 --- September 2012
    Identification of gaps in the understanding of our markets, growth drivers and main sources of business (where to grow, how to grow, how much) Assessment and forecasting of future launches & in licensing business development opportunities (P&L) Development of impact and forecasting models (in marketing and market access) in CNS, oncology, infectiology and cardio.

  • Brand Manager Bonviva, Brand Manager Xenical
    January 2003 --- January 2006
    Brand Manager Bonviva/ osteoporosis: Development of prelaunch & launch strategy (brand planning, positioning, marketing implementation) Brand Manager Xenical /obesity: Development of marketing strategy and implementation (brand planning, image building, positioning , forecasting, optimalization of allocations, press conferences and journalist awards)

  • Vlerick Venture Coach
    January 2002 --- January 2004
    Assessment of attractiveness and commercial valorization of breakthrough technologies for high tech start-ups Customized business plan coaching in the area of sales forecasting, business model, market segmentation & competitive analysis and positioning.

  • Senior Scientific Researcher
    January 2002 --- January 2003
    Scientific research in innovation management (business model, growth path and critical success factors of new technology based firms) and venture capital Project management of research projects (e.g. for European Commission, IWT, PMV) and Manager of Research Team

  • Brand Manager Cirrus, Zytec Brussels, Belgium
    January 2000 --- January 2002
    Increased strongly Zyrtec’s competiveness and market growth vs previous years through a specific offensive strategy per indication and target. Development of a generic defence strategy to prepare off patent. Repositioned Cirrus in the ethical market and developed and implemented its OTC switch

  • Global Market Research Analyst
    January 1997 --- January 2000


BrightOwl Assessment :
ResiliencyImpulse commandSelf-confidenceReaction to stressOptimismApproachabilityPerspectiveCuriosityInterest in knowledgeAdaptabilityKindnessCharmDiligenceOrganizationDependabilityEfficiency
Self Assessment :
Result OrientedStrategic thinkingCollaborationIndividualityCommunicativeAnalytical thinkingFlexibilityCritical thinkingInterest in knowledgeResiliencyWillingness to compromiseInnovative thinkingApproachabilityOptimism


BrightOwl Assessment :
Innovation ManagementCommercializationBusiness StrategyMarketing StrategyStrategic Financial PlanningStrategyMarket accessFinancial AnalysisProject PlanningBusiness PlanningBusiness IntelligenceCompetitive AnalysisRisk AssessmentStrategic PlanningForecastingInvestmentsMarket developmentMarket researchPricingBudgetingCardiologyoncologyCNSStart-upsProduct managementLicensingProject Portfolio ManagementCoachingTeam ManagementValue Stream MappingProject ManagementPharmaceutical Industry
Self Assessment :
stractegic planningMarketing StrategyForecastingmarket access budget impact modellingmarketing implementationMarket insightCompetitive IntelligenceP&L business case assessment foresight
LinkedIn Assessment :
Market Segmentation / PositioningMarket insightInnovation management and entrepreneurshipcoaching of High Tech StartersValue Chain AnalysisStrategic PlanningCommercial assessment and valorization of research / new launches/ licensing oppSales forecasting and impact modeling (P&L) in marketing / business developmentMarketing

Skills and Expertise

BrightOwl Assessment :
Analyze data Interpret data Report dataAnalyse growth / improvement potentialAdvise on strategyCoach staffCollaborate with project teamCommunicate effectively on different company levelsCoordinate projectsDefine market needsDevelop business planDevelop marketing strategiesDevelop strong internal relationships with stakeholdersEstablish professional relationships with partnersEstablish relationships with Key Opinion LeadersEvaluate licensing opportunitiesFinancial reportsGuide staffIdentify growth / improvement potentialIdentify market opportunitiesIdentify risksImplement marketing plansInteract with KOLInterpret dataMaintain strong relationshipsManage budgetsManage complexityManage multiple projectsManage projects resourcesPlan work to meet objectives and deadlinesproject managementProvide benefit risk assessment
Self Assessment :
strategic planningDevelop marketing strategiesdevelop life cycle management strategiesAssessment of medical needsInnovation strategy: how to refill R&D pipelineMarket access Business Impact Modellingmarket and patient forecastingBusiness cases P&L forecasting for lisencing in and acquisitionsMarket InsightCompetitive IntelligenceSupply allocationForesight and Scenario PlanningImplement marketing plans


  • Master after Master in Marketing/Marketing Management, General from Université libre de Bruxelles in 1997
  • Master's degree in Business/Managerial Economics and Engineering from Vrije Universiteit Brussel in 1996

Training and Certification

  • Pharmaceutical Management in 2000 Certification


BrightOwl Assessment:
Self Assessment:
Professional Proficiency
Professional Proficiency
Elementary Proficiency

Work Preferences

  • Locations I am interested in:
  • Work From Home:
    Yes, 1 to 4 days per week
  • Work Regime:
    Permanent position
    BrightOwl freelancer
  • International:

Area / Region

Brussels, Belgium


Driving License
  • Yes