Analytical ,Team, Result driven internationally trained Marketing Strategist with a pragmatic, positive attitude towards challenges. Focused on strong execution of agreed revenue goals.
Consistently delivering sustainable results in Marketing, Sales Lead Generation and Team Leadership across multiple sales channels in B2C and B2B.
Driving new brand launches with unique value propositions and spearheading creative approaches with digital, multichannel marketing and social media activation in entrepreneurial and Fortune 500 environments.
A motivational, inclusive leader, natural team player able to bring business acumen and entrepreneurial vison to marketing, sales and cross functional teams.
Fluent in English, French, German and Dutch (native speaker). Notions of Italian.
Sales & Marketing Manager
Since May 2016
Henry Schein, Inc., a Fortune 500® company and a member of the S&P 500® and NASDAQ 100® Indices, is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners. The Company is a Fortune World's Most Admired Company, and ranks first on the Fortune list in the Wholesalers: Health Care industry. Now, more than ever, health care providers require the guidance of trusted advisers to help operate their practices more efficiently. Our customers rely on us for guidance in selecting the right supplies, software, equipment, pharmaceuticals, vaccines, and much more. Our portfolio of practice solutions helps clinicians build their practices so they can focus on improving the health of patients.
Manager Marketing & Sales Efficiency - Cartagenia-Agilent
June 2013 --- May 2016
Positioned Cartagenia as trusted partner in clinical genetics providing end to end solutions for faster,more cost efficient, better analysis and reports to specialists, hospitals and patients. Activated positioning with Digital & Multichannel Marketing Tactics to support sales teams in N-America and Europe with sales lead generation / customer acquisition and retention. Leveraged integrated on & off line marketing actions via Microsoft Dynamics with CRM and sales action plan , increasing R.O.I. and coherency in sales and marketing action plan with tailored content, e-learning programs, customer testimonials captured in e-blasts, e-journals, e-newsletters on line education programs, SEM,SEA,SEO. Result :Quadrupled Sales Managers’ engagement to 36% in 9 months in 2015/2014 with Top 300 prospects, accelerating the process from customer contact to contract to cross & up selling.
EMEA Marketing Manager Ghent, Belgium
January 2006 --- May 2012
Hired and inspired marketing team of 5 global brand managers and fueled sustainable sales growth of international brand portfolio of medical devices and brands. Identified and activated customer and consumer insights, conceived and implemented marketing strategies , worked with cross functional team on new brands and medical devices.Provided internal/external training, advertising, merchandising, new product and packaging development and pricing policies, improving ROI with focus on selected brand portfolio. • Guided successful marketing approaches to achieve +52% profitable sales growth in 2011/8 to € 253 M for global brand portfolio in collaboration with cross functional teams. • Initiated customer centricity initiative to leverage relations strategy with customer organizations. Developed a strategic plan to support customer advocacy outreach ,created a customer champion position to help ensure incorporation of the customer voice into the strategic plan across different therapeutic areas. • Positioned and Cultivated Wartner brand to rank #1 in category in the Top 5 European markets and Benelux, driving +30% sales growth in its first year and an increase from €18M to €53M in 5 years/by 2010 • Developed brand strategy,positioning and full activation for new consumer brand Paranix to become company’s top-selling brand within 5 years and a Top 3 market leader throughout Europe, achieving € 65 M. • Drove product profitability and product life cycle initiative, rationalizing +3000 product range to less than 2000. Focused on Top 14 products representing 63% of company sales whilst increasing gross profit + 19% to 67%. • Maximized internal resources between headquarters and local markets by launching Community of Practice platforms, workshops, and webinars to stimulate exchange best practices around international marketing plans and campaigns to ensure needs acknowledgement and activation of each country in international meetings.
Global Brand Leader
January 2001 --- January 2006
Reporting to Corporate Head of Marketing, direct report to CEO ROCHE CH.. Responsibilities: • Leveraged new brand concept in 44 countries, Doubled usage and purchase moments , supported by new product development tailored to new consumer segments. • Identified new customer insights & segments, developed integrated marketing strategies & communication programs to thrill consumers, optimizing the marketing spend and improving satisfaction with retailers. • Worked with Indonesia as Pilot Country to develop Best Practice case for global roll out : Conducted consumer insights & segmentation research to improve consumer brand concept ,strategy and activity set, incl integrated TV & print adv, PR & Advertorials and BTL campaign,E-marketing tools and Premium Price positioning. Achievements: • + 48% global sales growth to $ 101 M in2004/2 • +67% sales growth in Asia in 2003/2. • + 19% sales growth in N-S America in 2004/3.
Marketing Manager The Netherlands
January 1998 --- January 2001
Responsibilities: * Responsible for marketing & sales management, • sales & marketing strategy and activation incl integrated activity set + TV & Print advertising,pricing ,new product and packaging development trade promo, in store merchandising for Vital 50+, Supradyn,Rennie,Aleve, Berocca,.... increasing sales,value share, weighted distribution and distribution selling. Achievements: • VITAL 50+ : First worldwide in successfully growing sales with specific brand for 50+ consumers, resulting in +319% sales growth (Nielsen 2000/ ’99), gaining category leadership. New Dutch consumer brand strategy became best practice case for European Brand Strategy at Roche, fueling European sales to $ 53 M in 2004. • SUPRADYN : +51% profitable sales growth with Supradyn in 2000/1998. Improved Dutch strategy underpinned by new consumer ATL & BTL support became best practice case for Supradyn globally, fuelling sales to $ 140 M. New Dutch advertising used across Europe.
Creative thinkingResiliencyAssertivenessApproachabilityEfficiencyEmotional reactivity
Understand how results translate to practiceProject ManagementMarketing approvalProduct launchTeamwork
Skills and Expertise
lifescienceCreates a collaborative team environment Use content management systemsDesign marketing advertismentsPromotional materialsOrganise meetingsProvide trainingPlanning clinical studies
Master in Business Economics from University Of Brussels in 1987
Master's degree in Language Interpretation and Translation from University of Antwerp in 1985
Training and Certification
Vlerick - Marketing Management in 2013 Training
Management Center Europe - managing intercultural differences in 2017 Certification
Vlerick - Negotiation skills in 2016 Certification
People Management in 2015 Certification