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contact details: tel: +358 50 500 1833, helsinki, finland. i will take the time to respond personally to everyone. let's keep in touch! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

* target-driven professional with ability to create new profitable business, new critical capabilities and lead in cross-functional teams within tight time frames and with responsibility of several parallel initiatives. * broad understanding from Health care and pharma with experience in variety of environments and positions including Sales, Marketing, business development and external affairs. roles have included global, nordic and national level business environment. * after implementing and building new positions, working with great global product launches and implementing global strategic initiatives in the Health care sector, i know that my passion is inventing new, effective and profitable ways of doing business and help companies to maintain strong customer focused approach. i’m fluent in finnish, swedish and English and i hold (econ.) degree.


specialities: growth Strategy Planning external affairs, governmental affairs and non-traditional Health care partnerships Health care and pharma business Strategy Health care start-up Consulting Sales management and Marketing including business and financial Analysis strategic partnerships eHealth


Current Experience

  • Director, Customer relations
    Since January 2015
    Head of sales, member of the management team. - External Affairs - Strategic Partnerships - Public-Private collaboration - Business development - Service innovation - Stakeholder management Docrates Cancer Center is a private hospital specialized in diagnosis, treatment and follow-up care of cancer. The hospital has served patients from over 40 countries, taking care of 15 000 patient visits per year. Located in Finland’s capital, Helsinki, this state-of-the-art hospital is conveniently located offering direct access from major cities. An appointment with a specialist is arranged within 1-2 days, which means treatment can begin without delay – a vitally important factor in cancer treatment. It is not enough for us to just cure a person from cancer, we aim to give a person the opportunity to live as full life as possible during and after the treatment. We offer a possibility to receive a consultation of our highly qualified and experienced specialists without delay. Our corner stones are medical scientific knowledge combined with the technology of the highest quality and a network of health and recovery services. At Docrates in the center of the treatment is the patient. One does not need a referral for the specialist's appointment. Multidisciplinary team of specialists creates a personal treatment plan for each of our patients. We utilize the most modern technology and methods for cancer diagnostics and treatment. For more information, please visit Docrates website Lisätietoa suomeksi verkkosivuilta sekä

Past Experience

  • Various middle management positions in stakeholder management, external affairs and marketing

    December 2009 --- January 2015
    11/2013-01/2015 Trade Marketing Manager - Lead long & short term strategy by building all activities around Abbott Finland OTC portfolio - Lead Nordic (Fin-Swe) product launch team and new products launches - Lead OTC marketing & strategic collaboration with the pharmacy chains - Member of the Pharma Industry Finland (PIF) Self-care Medicines Committee. - Coach and develope a team of specialists to provide professional services to OTC customers - Lead National long term OTC vision development 2/2013-10/2013 Strategic Health Initiatives Manager - Main task was to identify opportunities where AbbVie can make value-adding contributions to the Health care system and lead AbbVie's multi-stakeholder programs to drive the importance of the patients’ workability and functionality in the society in Finland. - 

Business areas including biological medical products and Parkinson's disease. - I was chosen to become a member of Advisory Board to Ministry of Social Affairs and Health programme due to my experience and results as a Strategic Health Initiative Manager, where I strategically consulted the top decision makers on how to develop the public sector services for people with partial work capacity. - Member of the biosimilar working group 11/ 2009- 1/2013 Patient Relations Manager Main responsibilities was to lead Patient Relations at the Abbott/AbbVie Finland External Affairs unit - 

Business areas including biological medical products and Parkinson's disease - My work included developing patient related strategies, brand planning, securing global patient relations implementation in Finland and lead all the patient related activities in Humira and Duodopa brand teams. - After 3 years of exceeding expectations (top 5%) and building new strategic capability I was invited to establish new role as a Strategic Health Initiatives Manager

  • Service Manager

    May 2008 --- November 2009
    Senior Key Account and Project Management in Finnish Primary Healthcare Sector. Purpose of this position was mainly to create and implement new service innovations to primary healthcare in Finland. The position was new one and my team's function was to innovate new ways of thinking pharmaceutical business environment and create a new business culture inside GSK. Therapy area: Respiratory disease The results were new established collaboration with key clinics and hospitals including Respiratory patient treatment pathway in Uusimaa hospital district and comprehensive Astma control test implementation in Southern Finland including pharmacies, health care centers and speciality care.

  • Product Manager

    January 2007 --- May 2007
    Start a new business channel in the hospital segment and manage hospital tender business in Finland. One goal in this position was to offer particular parallel imported medicine to Finnish hospital tenders for the first time and update risk-analysis related to sales success of the products during the process. The results were huge profit from 4 different hospital districts tenders in Finland.

  • Product Specialist

    January 2005 --- January 2007
    Sales position in primary and speciality healthcare. Therapy areas: Respiratory disease, Diabetes The results were biggest respiratory market share in my territory within my responsible product Seretide

  • Product Specialist

    January 2003 --- January 2005
    Sales position in primary and speciality healthcare. Therapy areas: Respiratory disease, Cardiology

  • Entrepreneur

    January 2000 --- January 2003
    During my first business degree studies I mainly worked as an entrepreneur in marketing planning and in other marketing and sales activities. Here’s some of my duties: - Marketing and sales: NRJ Street Fever - summer event - Marketing planning: Keski-Suomen tiedonvälitys Oy - Marketing: Lutakko magazine for newly established residential district - Layout production :Yrittäjän parhaat kirjat - magazine - Marketing management: Nightclub Elohuvi, one of the biggest nightclub concepts in Finland and was awarded as a best growth company in Central Finland - Numerous funny sales and marketing activities including personal clothing brand.


LinkedIn Assessment :
Marketing StrategyStrategyPharmaceutical IndustryProduct launchSalesProject PlanningHealthcareBusiness StrategyNew Business DevelopmentMarketing ManagementEntrepreneurshipStrategic ThinkingMarket PlanningCross-functional team leadershipPublic RelationsStrategic PlanningPharmaceutical salesMarketingB2BInnovation DevelopmentMarket AnalysisCorporate Social ResponsibilityProduct developmentProject ManagementProduct MarketingCreative Concept DevelopmentExternal AffairsBusiness PlanningSales OperationsSales EffectivenessCoachingBiosimilarsSocial InnovationCapability DevelopmentGastroenterologyRheumatologyKey Account ManagementMedical DevicesPatient AdvocacyNegotiationLeadershipTender PlanningBrand ManagementmanagementoncologyBusiness Development


  • studies for MSc (Econ.) in Kasvuyrityksen johtamisen maisteriohjelma, Start up company management from University of Vaasa in 2017
  • Master of Science / Filosofie Magisterexamen in Business Administration from Blekinge Institute of Technology in 2011
  • BBA in marketing, entrepreneurship, Team Academy from Jyväskylä University of Applied Sciences in 2003

Area / Region

Espoo, Finland


Driving License
  • No

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