i recently graduated from business school of inseec in paris with a master in Digital Marketing. throughout my second degree i gained knowledge in defining a brand identity and understanding the right marketing strategies to apply in order to increase awareness and expand the brand vision on the web. during these classes, i have been given a lot of projects where i had to build better brands by understanding their character and perform creative executions in order to enhance a new positioning or direction. i strongly believe that the combination of my creative personality, my distinguished and diversified experiences and my clear-sightedness to find new possibilities make me a strong candidate for a position at your company. since june and until december 2013, i am working as a Trainee at Pharmaceutical Laboratory eli lilly as e-marketing and communications junior manager. i was involved in the implementation of the main metrics about Healthcare professional websites. indeed i am contributing to increase the performance of the digital channel. i also worked with my team on the new website lilly.fr to manage the seo channel. i have become familiar with Segmentation, strategic terminology, channel expansion and the value of market researching. i am in charge of the organization of internal digital events and i had the opportunity to learn about the importance of Digital Marketing in the Healthcare sector and for market leaders.
Since March 2014
manage and propose digital projects for belgium and luxembourg • drive & implement development of several: - brand & services web sites (ex : www.stoppoux.be; www.mystarsanofi.be) - iphone & ipad Applications for customers & Sales forces (baby checkup available on belgian apple store and google play) • set up & carry out trainings for internal customers on ipad/iphone • google Analytics & Social Media Analysis Manage and propose digital projects for Belgium and Luxembourg • Drive & implement development of several: - Brand & Services web sites (ex : www.stoppoux.be; www.mystarsanofi.be) - iPhone & iPad Applications for customers & sales forces (Baby Checkup available on Belgian Apple Store and Google Play) • Set up & carry out trainings for internal customers on iPad/iPhone • Google Analytics & Social Media analysis
e-channel managerJune 2013 --- December 2013
institutional website development management for lilly.fr (seo recommendations and Project Management) medical sector professional websites benchmark and guidelines for lilly professional Healthcare website media Planning management of digital events (serious games, E-Learning, mobil app, website, mailing, search engine optimization and search engine Marketing). Marketing and Competitive Intelligence on Healthcare social network. data tracking, Data Analysis and kpi monitoring (click rate, rate of better return, time on site daily visit google adwords, Analytics and webmaster).
web-marketing Project ManagerOctober 2012 --- March 2013
btoc website specifications, Communication and management of the launch with the web design agency water sector professional websites benchmark and guidelines for professional btob website development management media Planning management (cross media, display, mailing, social network, search engine optimization and search engine Marketing). study on water Treatment market trends and competitive edges. kpi monitoring (click rate, rate of better return, time on site daily visit google adword, analytic and webmaster).
JuristDecember 2010 --- September 2011
new technologies cases: brand counterfeiting. corporate litigation law intelligence
InternNovember 2009 --- June 2010
law adviser for individuals legal procedures writing
LinkedIn Assessment :
in from in 2013
in from Université Panthéon Assas (Paris II) in 2010
Training and Certification
Sitecore certification in 0000 Certification
Area / Region