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An analytical problem solver who has the experience and expertise needed to come up with marketing and sales support, especially reporting and analytics. A skilled Excel and multiple marketing systems user sensitive to numbers and details has a can do attitude. He is capable of initiating measurement criteria and creating customized reports according to different requirements. Good aesthetics accomplishment and graphic design ability for marketing use.


Current Experience

  • Data Maintenance
    Since April 2014
    Department:Marketing Operation Position:Data Maintenance Responsibilities: Drove reporting on multiple platforms, including Salesforce, Google analytics, Omniture, Eloqua, BW, SAP BI; Created reputable customized reports to meet different needs across departments; Optimized Demand Generation Marketing Dashboard punctually; Sought solution, provided insights based on reporting. Queried PostgreSQL to generate precise target lists according to requests; Executed easy-to-use segments in Eloqua for campaign managers by creating customized filters and uploading shared lists based on needs. Large amounts of registration and Click through data process; Marketing qualified opportunity and lead assignment for EMEA region on a weekly basis. Eloqua platform launch communication support; Created standardized newsletter templates for corporate marketing use; Proposed and optimized the new internal web pages.

Past Experience

  • Copy Writer and Executive
    August 2011 --- December 2011
    Department:Social Media Marketing Responsibilities: Created social media posts and graphics for social media channel; Project execution and performance reporting; Communicated with customers to fulfill their needs via social media; Content management and coordination(Weibo and Blog); Monitored public opinions to adjust social media focus.


Self Assessment :
Analytical thinkingResponsibilityTrustSelf-disciplineProblem solving


LinkedIn Assessment :
Salesforce.comReporting & AnalysisOmnitureGoogle AnalyticsMicrosoft ExcelData AnalysisEloquaWeb AnalyticsCRMDigital MarketingCommunicationDigital CopywritingEmail MarketingSilverpopE-commerceSocial MediaAdobe PhotoshopMicrosoft OfficeData AdministrationStatistical ReportingAdobe Creative SuiteSPSSEnglishdutchMandarinFashion Writing

Skills and Expertise

Self Assessment :
Analytical skills Analyze data Interpret data Report dataReport Key Performance Indicators (KPI's)


  • Exchange student in Master in Fashion Management with Specialization in Fashion Marketing and Retailing from University of Boras(Sweden) in 2013
  • Master of Arts in Communication from University of Shanghai for Science and Technology in 2013
  • Bachelor of Arts (BA) in Chinese Language and Literature from Shandong University of Science and Technology in 2006

Training and Certification

  • Email Marketing eLearning Certificate in 2016 Certification


BrightOwl Assessment:
Self Assessment:
Full Proficiency
Elementary Proficiency

Area / Region

Arnhem, Netherlands


Driving License
  • No