An analytical problem solver who has the experience and expertise needed to come up with marketing and sales support, especially reporting and analytics. A skilled Excel and multiple marketing systems user sensitive to numbers and details has a can do attitude. He is capable of initiating measurement criteria and creating customized reports according to different requirements. Good aesthetics accomplishment and graphic design ability for marketing use.
Since April 2014
Department：Marketing Operation Position：Data Maintenance Responsibilities： Drove reporting on multiple platforms, including Salesforce, Google analytics, Omniture, Eloqua, BW, SAP BI; Created reputable customized reports to meet different needs across departments; Optimized Demand Generation Marketing Dashboard punctually; Sought solution, provided insights based on reporting. Queried PostgreSQL to generate precise target lists according to requests; Executed easy-to-use segments in Eloqua for campaign managers by creating customized filters and uploading shared lists based on needs. Large amounts of registration and Click through data process; Marketing qualified opportunity and lead assignment for EMEA region on a weekly basis. Eloqua platform launch communication support; Created standardized newsletter templates for corporate marketing use; Proposed and optimized the new internal web pages.
Copy Writer and Executive
August 2011 --- December 2011
Department：Social Media Marketing Responsibilities： Created social media posts and graphics for social media channel; Project execution and performance reporting; Communicated with customers to fulfill their needs via social media; Content management and coordination(Weibo and Blog); Monitored public opinions to adjust social media focus.
Analytical thinkingResponsibilityTrustSelf-disciplineProblem solving
Skills and Expertise
Analytical skills Analyze data Interpret data Report dataReport Key Performance Indicators (KPI's)
Exchange student in Master in Fashion Management with Specialization in Fashion Marketing and Retailing from University of Boras(Sweden) in 2013
Master of Arts in Communication from University of Shanghai for Science and Technology in 2013
Bachelor of Arts (BA) in Chinese Language and Literature from Shandong University of Science and Technology in 2006
Training and Certification
Email Marketing eLearning Certificate in 2016 Certification