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I am an enthusiastic, hard-working and self-motivated person, who is able to work in a fast-paced environment while producing high quality and robust results. I am a good communicator and presenter with proven interpersonal skills while working in a team, whilst also very well capable of using own initiative. I have a proven track record in transforming sales, marketing, CRM, OCM and BI strategies into execution. Issue handling is done in a resourceful, tactful manner and negotiate to achieve beneficial agreement. Last, I work well under pressure, am flexible and adhere to strict deadlines. Among my colleagues and business partners, I am perceived as a trusted partner, who can successfully build long-term effective relationships in diverse stakeholder-landscapes. Furthermore, I am seen as an energetic, innovative leader, with wide and deep insight into key business concepts, people-skills and a creative troubleshooting approach, ensuring teams are empowered to excel.


Current Experience

  • Customer Engagement Lead
    Since April 2013
    Responsibilities (what does this role do): - Support local general managers in making the right fact-based decisions regarding Go-To market models - Provide relevant and accurate Sales Force Excellence (SFE) KPIs for both senior management and countries - Develop and implement shared European KPIs and dashboards - Design, plan and monitor, in cooperation with HR, new templates for sales incentive & compensation plans for countries - Develop and implement CRM, OCM and BI functionality, including roadmap for 2 – 3 years ahead - Support countries in coordination with other departments like e.g. Market Insight for segmenting / targeting - Implement common languages and best practices where necessary and appropriate for sales, marketing, CRM, OCM and BI solutions, for 30+ European markets - Optimize product portfolio & resource allocations Some key achievements: - Improve effectiveness and efficiency of the delivery of key business components in support of the EU’s commercial execution strategy, by the development of a pan-European CRM delivery program - Enable European HQ and local sales & marketing departments to use actionable customer insights to increase the speed of decision making - Improve cost efficiency in markets, in IT financially supported programs, by changing the way of thinking from prohibiting to analysis

Past Experience

  • Business Planning & Analysis Manager
    June 2010 --- February 2013
    Responsibilities (what does this role do): - Develop, at the direction of the management (asked and not asked) and in collaboration with the other team members, market and financial analyses in support of product strategy. - Initiates and coordinates BU and affiliate encompassing market research - Develop an appropriate forecasting model and prepares with the other team members the proposed Budget / Latest Estimates. - Evaluate opportunity and risk of different product strategies, programs and tactics (e.g. evaluates life-cycle opportunities) - Support licensing evaluations - Coordinate with sales managers and product managers to ensure that marketing assumptions are appropriately linked to sales performance metrics and targets - Coordinates with IT system implementations and processes initiated on both a European and an affiliate level - Maximize the utilization of the available primary and secondary data sources/systems in support of audience/product - Develop and maintain best practices and shared approaches and coordinates across audiences and products - Own and use quantitative competitive data

  • CRM Specialist
    March 2007 --- May 2010
    Responsibilities: - Updates, creates and maintains data; ensures that reporting needs are met; - Provides ongoing technical support and general training to system users; - Ensures efficient integration of supporting systems, tools and enhancements; - Provides timely SFE / SME / CRM data to internal customers; - Coordinates, implements and communicates enhancements to the CRM tools and equipment; - Plan future development of CRM and sales analysis systems; - Conducts optimization and implementation of the sales forces; - Conducts and analyzes market research; - Creates, implements and analyzes sales incentive plans for the sales forces.

  • Functional CRM Business Analyst
    October 2005 --- March 2007

  • Senior CRM Consultant
    January 2000 --- October 2005

  • Implementation consultant
    August 1998 --- December 1999


Self Assessment :
Analytical thinkingCollaborationCommunicativeCreative thinkingAssertivenessAttention to detailFlexibilityInnovative thinkingProblem solvingResiliencyResult OrientedSelf-confidenceService orientedStrategic thinking


Self Assessment :
NegotiationAccount ManagementAnalysisCross-functional team leadership
LinkedIn Assessment :
Customer Relationship Management (CRM)Cross-functional team leadershipStrategyMarketingSales EffectivenessBusiness Process ImprovementEnterprise Resource Planning (ERP)Life SciencesSAP ProductsPharmaceutical IndustryBusiness IntelligenceBusiness AnalysisLifesciencesCRMSAPProject ManagementSiebelBiotechnologyBusiness ProcessERPData AnalysisMarket researchData WarehousingAnalyticsProcess improvementManagement ConsultingSoftware Project ManagementProduct managementMarket Analysismanagement

Skills and Expertise

Self Assessment :
Analytical skills Analyze data Interpret dataAdvise on strategyAnalyze data/information to determine potential relationships.assess the needs of the project(s)/program(s) and make changes in process, work flow and/or assignments.Communicate effectively on different company levels Technology research Use content management systemsAdjust processes and methodsCreates a collaborative team environmentDetermine needsDetermine potential relationshipsDevelop business planDevelop strong internal relationships with stakeholdersEstablish professional relationships with partnersEstablish contractsIdentify risksImplement Key Performance Indicators (KPI's)Manage complexityManage data reporting systemsManage multiple projectsManage projects resourcesMonitor Key Performance Indicators (KPI's)Negotiate budget Organise meetingsOrganise steering committeeproject managementProvide trainingSelect contractors Translate strategy into operational plansWork cross-functionally


  • in Expert Class Multichannel Marketing from Nxtpharma University in 2017
  • Post Bachelor in from Beeckestijn Business School in 2008
  • Master of Arts (MA) in Tourism and Aviation from University of Applied Sciences (NHTV) in 1998


BrightOwl Assessment:
Self Assessment:
Full Proficiency
Professional Proficiency
Elementary Proficiency
Elementary Proficiency

Area / Region



Driving License
  • Yes