Healthcare executive with track record in leading international sales and marketing for the medical devices industry. Ability to assess key market needs, identify relevant commercial and operational challenges, and execute transformational changes in support of business goals. Passion for driving teams towards reaching company objectives.
Since January 2014
MED&OC combines a wealth of global healthcare knowledge with strategic and execution experience to identify and implement solutions that match your business goals. The MED&OC team has diverse commercial, technical, clinical and operations experience that enables the successful transformation of businesses in the global life sciences industry. We are a group of C-level managers with proven leadership skills, and a passion for applying our knowledge to gain trust and create sustainable business growth. Visit our website www.med-oc.com to learn more about our team and our services.
Vice President Sales and Marketing
October 2012 --- May 2014
Advanced Medical Diagnostics is a privately held start-up engaged in development and commercialization of HistoScanning™ technology, a novel ultrasound-based tissue characterization application for management of patients at risk for prostate cancer. Developed and executed AMD’s transformation strategy specifically directed towards sales and marketing. Transformed the sales and distribution model with very strict budget constraints. Built and managed the commercial organization consisting of sales and product managers, marketing, application and sales operation specialists. Successfully repositioned the HistoScanning product and introduced the new product in key markets.
Sales Manager UK, Belgium, The Netherlands
May 2010 --- September 2012
TomoTherapy,a public company that developed, marketed and sold innovative radiotherapy solutions, was acquired by Accuray Incorporated in June 2011. Led direct sales in Belgium and The Netherlands and indirect sales in the UK of devices for radiation therapy and radiosurgery.
Marketing Leader Metabolic Health, EMEA
May 2008 --- May 2010
GE Healthcare Lunar and formerly the Lunar Corporation is a leading manufacturer of dual-energy x-ray absorptiometry (DXA) to measure bone density. Recent technology development focused on using DXA technology to quantify body fat distributions, useful in indicating cardiometabolic disease risk. Developed the DXA business in the European metabolic health market. Directed the global marketing effort in new product introduction (NPI) process for the metabolic health products.
Sales Manager Eastern Europe
October 2004 --- May 2008
Managed sales and distributors in more than 20 countries having full P&L responsibility. Increased the revenue with 50% in 4 years of consecutive growth. Accomplished to develop Eastern Europe to the second largest region in terms of profitability within the Lunar EMEA organization.
Clinical Information Manager EMEA
January 2003 --- October 2004
Successfully initiated clinical marketing in Europe for the Lunar bone densitometry devices. Performed and presented clinical studies to validate new products and software features in close collaboration with key opinion leaders.
Postdoctoral Research Fellow and Research Assistant
July 1991 --- January 2003
Conducted “structure based drug design” in the vitamin D field using protein x-ray crystallography and molecular modeling. Taught and coached PhD-students and undergraduate pharmacy students. Co-authored 17 publications (16 in peer reviewed international journals - 1 book chapter).
AuthenticityResiliencyResponsibilityAnalytical thinkingStrategic thinkingOrientationProactivityProblem solvingCreative thinkingResult OrientedTrustCollaborationCommunicativeOrganizationEfficiencyCompetitivenessCuriosityInterest in knowledgeAttention to detail
Medical devicesBudget ManagementBudget ProcessBusiness DevelopmentBudget NegotiationTeam BuildingClinical trial budgetingbuAccount ManagementBusiness StrategyChange ManagementCommercializationContract negotiationCross-functional team leadershipEvent ManagementGlobal MarketingHealthcare industryKOL managementLeadershipmanagementMarket developmentMarketingMarketing CommunicationsMarketing ManagementMarketing StrategyMedical Imagingpeople managementPresentation SkillsProduct launchProduct managementProduct MarketingStart-upsStrategic PlanningStrategyTeam Leadership
Skills and Expertise
Develop marketing strategiesDevelop Commercial Strategiesstrategic planningP&L ManagementPeople management Analytical skillsDevelop business plan Create SOPsKey Opinion Leader ManagementDistributor ManagementProduct InnovationNew Product IntroductionUpstream MarketingDownstream Marketing
in Masterclass Managing Change from The Bayard Academy in 2015
Doctor of Philosophy (Ph.D.) in Research in protein crystallography and molecular modelling from Katholieke Universiteit Leuven in 1998
Master in Pharmaceutical Sciences from Katholieke Universiteit Leuven in 1991
Training and Certification
Competitive Strategy Certification
Executive Leadership Fundamentals Certification