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Creative mind with many years of experience in innovation, marketing, sales and new business development in high-tech and healthcare (medical devices/IVD, genomics and precision medicine). Expert in developing & launching new propositions and in building multi-cultural, global teams. High energy, maintain a positive attitude, always looking for improvements. Strong relationship builder and international dealmaker


Current Experience

  • Chief Diagnostics Officer
    Since May 2015
    myTomorrows provides via their online platform services to patients and physicians in need of molecular diagnostic tests and drugs in development and aims to enhance data-driven decision-making and enable rational pharmacotherapy. Responsible for the diagnostic service line on and with overall objective to make innovative diagnostic tests easy accessible for all patients and their physicians. . ► Read more at and

Past Experience

  • VP Sales EMEA
    March 2014 --- April 2015
    Forcare is a global operating venture active in the Medical Device/Healthcare IT market and provides software solutions supporting electronic health information exchange in healthcare networks fe regional/national image sharing networks; tele-health; regional EHR; and patient portals. Revenue and gross margin responsible.

  • VP/Global Head of Marketing & Sales
    May 2007 --- February 2014
    Co-founded the Digital Pathology Solutions venture per 1 April 2007. The venture is active in the Medical Device/IVD/Dx space and offers turn-key hard- and software solutions to pathology labs world-wide. Revenue & Gross Margin responsible. Global head of all commercial activities including up- &downstream marketing, sales, installation and customer services; .

  • Head of operations
    November 2011 --- January 2014
    Responsible for the venture strategy; business plan; managing venture budget and stock levels. Next to this, I represented the venture in Philips executive management presentations and meetings.

  • Global Marketing Director
    May 2004 --- April 2007
    For market segments Offices, Industry and Hospitals responsible for end-to-end proposition development from conception to commercialization.

  • Global Commodity Manager Professional Services/Outsourcing
    September 2002 --- April 2004
    Responsible for developing and executing the sourcing strategy for consultants for entire Philips organization and functionally for regional sourcing professionals. Additionally, managed several Business Process Outsourcing initiatives.

  • Owner
    October 2001 --- August 2002
    Own freelance consultancy firm with focus on strategy and marketing assignments.

  • Senior Associate (Manager) Corporate Finance
    December 1999 --- September 2001
    Responsible for executing of Merger&Acquistion and fund raising assignments in Media&Entertainment, High Tech and Energy sectors.

  • Senior Management Consultant
    April 1996 --- November 1999
    Responsible for executing strategy, marketing and revenue enhancement assignments in amongst others consumer products and logistic sectors.

  • Account Manager
    May 1994 --- March 1996
    Responsible for sales of treasury products to and advising & managing own accounts and acquiring new accounts


LinkedIn Assessment :
New Business DevelopmentStrategyEntrepreneurshipMarketingMedical DevicesIVDProduct MarketingMarket developmentMarketing ManagementProduct managementMarket AnalysisProduct launchSegmentationmanagementSalesCross-functional team leadershipInternational SalesCommercializationExecutive ManagementStart-upsBusiness DevelopmentBusiness StrategyChange ManagementMarketing StrategyBusiness PlanningManagement ConsultingCompetitive AnalysisStrategic PlanningLeadershipConsulting


  • Post graduate in International Marketing Program from INSEAD in 2005
  • Post graduate in Marketing from NIMA-C in 2004
  • Master of Science (M.Sc.) in Business Economics from Universiteit van Tilburg in 1994
  • B.Ec. in Business Economics from in 1991

Area / Region

Amsterdam, Netherlands


Driving License
  • No