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Current Experience

  • General Manager
    Since January 2015
    The establishment of a private company counsels business issues (formulating strategy, sales and marketing program and business management). The company works with French and German consulate to help foreign companies to open a business in Israel to promote and assist companies in the country to promote business in Europe.

Past Experience

  • Director of Sales and Business Development
    October 2013 --- January 2015
    • Managing the business development with strategic companies – Microsoft, Dell, IBM, including management of joint campaigns. • Managing the marketing, sales and implementation of the SonicWall system, a dominant system in the American market. • Marketing a broad range of IBM, HP, Dell, Microsoft IT systems and applications. • Initiating meetings with IBM’s management, reaching a mutual decision to market the Storage solutions and launch a joint campaign.

  • VP Markering, Sales and Bussines development
    July 2009 --- June 2012
    • A company that establishes unique websites, specializing in E-Commerce website & platforms • Conducting business development activity with leading companies. • Initiating collaborations with large advertising agencies as well as leading internet companies (Baumen Bar-Rivnay, Gitam BBDO), towards providing their clients professional websites. • Establishing websites for leading companies: Issta Lines, Leumi Bank, BIG, Walla Tours. • Analyzing the companies’ marketing array and strategy, leading to reaching a new professional level, providing unique website management and promotion tools.

  • Director of Sales and Business Development
    April 2007 --- April 2009
    Taltor, Petah-Tikva. Taldor is a leading company among the largest in Israel (around 3,500 employees), which consists of several divisions (Communications, Managed Services, CRM, Software and Placement Outsourcing) o Comprehensive analysis and preparation of a marketing plan and sales. o Very diverse work focusing on all the technological needs of banks and financial companies in Israel. Marketing information Kiosks and ATMs manufactured by the German Company: Nixdorf Wincore. o Strategic customer management and comprehensive solution for their diverse computing needs (including communications, computers, servers, storage solutions, and advanced software.

  • Senior Account Manager and business development
    January 2000 --- January 2007
    • Managing sales of advanced Cisco, Alcatel and Avaya systems to financial-sector local and global strategic clients (Europe and USA). • Responding to complex tenders, Defining technological needs. • Delivering presentations, negotiating with senior entities, closing large orders. • Managing the business development activity with large integration companies – Nice, Ness, IBM; Initiating business partnerships. • Forming collaborations with global companies (UK and Italy). • Executing sales in annual turnover of 4 million USD to local and global strategic clients. • Retaining strategic clients for a 7 years’ period, including: Bank Hapoalim, Visa CAL, Isracard, Discount Bank, KPMG, Citibank, E-Bay, Nice, Morgan-Stanley and others.

  • Marketing Manager at Bank Mishcan
    January 1998 --- January 2000
    Bank Mishkan, Tel-Aviv. Mishkan Bank (Bank Hapoalim Group), is a savings and mortgage bank which operates through bank branches operating throughout the country.


LinkedIn Assessment :
Product managementSecurityGo-to-market StrategyMarketing ManagementTelecommunicationsBusiness DevelopmentSalesSaaSMarketingStart-upsInternational SalesStrategic PartnershipsTeam LeadershipCRMmanagementStrategy


  • Master of Business Administration (M.B.A.) in International Marketing from Lincolnshire University, International in 2000
  • Bachelor's Degree in marketing & communication from Hamaslool Ha'akademi shel Hamichlala Leminhal in 1994

Training and Certification

  • CSE in 2007 Certification
  • MBA in 2000 Certification
  • WEB MASTER in 1999 Certification

Area / Region



Driving License
  • No