BrightOwl Loader Loading


Ian is Associate Professor of Health and Social Psychology in a joint role between the Bradford Institute for Health Research and the School of Psychology at the University of Leeds. His research has been funded by ESRC, Health Foundation, MRC, NHS England SBRI, NIHR, and the (ESRC) White Rose Consortium, and has generated over £4.3 million of grant income and more than 25 peer-reviewed publications. Since 2014, Ian has held the post of Honorary Lecturer at Leeds Teaching Hospitals NHS Trust. He was a NIHR CLAHRC Yorkshire & Humber Fellow (10/2014 - 03/2015), and is a principal collaborator on the NIHR CLAHRC-YH Evidence Based Transformation and the Mental Health and Co-morbidities themes. Ian attained chartered status as a health psychologist in 2006. Ian has serves on the editorial boards of the British Journal of Health Psychology and the Journal of Patient Preference & Adherence, and as an academic editor for PLOS ONE.. He served on the UKSBM executive committee in the role of publicity officer from 2007-2011, on behalf of whom he submitted evidence to the House of Lords Science and Technology committee on behaviour change. He currently serves as lead of the Behaviour Change Grand Challenge within the School of Psychology.


Current Experience

  • Associate Professor of Health Psychology
    Since January 2012
    Lead for the Behaviour Change theme within the School of Psychology Generally I'm involved in developing and evaluating interventions that use behaviour change techniques in diet, exercise, medication adherence, tobacco cessation, and patient safety. I'm interested in why people don't do what they say they want to do. As such, my research looks at: *what people say they want to do *what people do *why they do or don't do what they say they want to do *interventions to help them do what they say they want to do This is typically in the context of interventions to promote health behaviour change. I employ evidence synthesis techniques and qualitative and quantitative approaches in the development of behaviour change interventions, and test their acceptability, deliverability, and efficacy in feasibility and phase 2 randomised controlled trials. I have an interest employing mHealth apps, mobile sensing, wearables and objective measurement in their evaluation.

  • Lecturer in Health & Social Psychology
    Since January 2012
    Responsibilities include: • Collaborating with clinical colleagues at Bradford Teaching Hospitals Foundation Trust and the Yorkshire Quality and Safety Research Programme to develop a national centre for quality and safety research • Preparing grant applications as a principle investigator to develop quality and safety, health behaviour change and/or public health research, in collaboration with BIHR and NHS organisations • Promoting the translation of research knowledge into local and national policy through active partnership with clinical staff • Working with a multidisciplinary group of researchers and clinical staff in the Bradford Teaching Hospitals Foundation Trust and the PCT to implement and evaluate innovative approaches to improving patient safety, health behaviour change and/or public health • Developing opportunities for student learning within an NHS environment (e.g. placements, joint modules etc.)

Past Experience

  • Visiting Researcher
    September 2009 --- December 2012
    Visiting researcher on a study to quantify the effect of measurement and feedback on physical activity behaviour (The FAB Study: Feedback, Awareness and Behaviour in the Fenland Study).

  • Research Psychologist
    August 2005 --- December 2012
    Research Psychologist: Responsibilities include: · Conducting systematic reviews to gather the evidence base for interventions in terms of psychological theories and models, target behaviours, determinants of behaviour, behaviour change techniques, setting and target group. · Involvement in qualitative research among potential target groups to assess feasibility of interventions and acceptability among the target group. · Consultation with relevant experts, e.g., scientists, health care providers, and patient groups. · Development of web-based behaviour change programmes. · Development of protocols for the delivery of face-to-face and telephone interventions. · Development of training sessions for intervention providers, and provision of ongoing supervision. · Development of psychological measures to assess the efficacy/effectiveness of interventions. · Development of printed educational materials.

  • Research fellow
    September 2004 --- July 2005
    Research fellow on a project entitled “Concordance, Adherence, Compliance in Medicine Taking: A Scoping Exercise”. My responsibilities included: the preparation of a systematic review of interventions to promote adherence to prescriptions; preparing reports for user group representatives, a panel of experts, and the funding body; and, consulting with user group representatives and an expert panel from a range of disciplines. Additionally, I was the sole Research and Development Support Unit research fellow for Brighton and Hove University Hospitals. This role involved the provision of statistical and methodological consultancy and training for local NHS secondary care staff working in various disciplines. The level of research project support ranged from undertaking power calculations for LREC applications or guidance on how to enter data in SPSS, to generating hypotheses, undertaking data analysis, and writing-up abstracts.

  • Tutor
    October 2000 --- January 2005
    Tutor: Taught seminars for ‘Approaches to Psychology’ (1st year core course), Social Psychology (1st year option), Social Cognition (2nd year core course) and ‘Psychology and Social Issues’ (2nd year option); designed and ran research methods and statistics workshops for ‘Research Methods in Social Psychology’ (2nd year core course); and, co-supervised 3 3rd year undergraduate psychology research project students.


Self Assessment :
Critical thinkingProblem solvingAdaptabilityAuthenticityCommunicativeCuriosityInnovative thinkingInterest in knowledge


LinkedIn Assessment :
Social PsychologyCognitionPolicyLecturingUniversity TeachingPersuasionCognitive PsychologyPatient SafetyCompliancemHealthStatisticsSPSSQualitative ResearchData AnalysisResearchPublic HealthPsychologyClinical researchResearch DesignscienceBehavioural ChangeTheory

Skills and Expertise

Self Assessment :
Analyze data Develop clinical trial protocols Guide students Interact with nurses Interact with physicians Interpret data Search literature on clinical trials Use content management systems Write papers Write protocolsAdjust methodsAnalyze data/information to determine potential relationships.Attend steering committeecollaborate in research projects at universitiesCollaborate with principal investigatorCollaborate with project teamConduct literature searchesConduct university research Confirm protocol complianceCoordinate with the ethics commiteeCoordinate regular advisory boardCreate standard operating procedure (SOP)Design clinical trialDesign protocolsDesign scientific experimentsDevelop protocolsEstablish contractsEstablish relationships with Key Opinion LeadersEvaluate protocolsInformed consent processInteract with statisticiansInterpret analytical resultsInterpret dataInterpret scientific dataLiaise with doctorsLiaise with doctors and other professionals throughout the studyLiaise with professionals in other divisions of the company as requiredLiaise with research teamManage multiple projectsManage research projectsManage risksManage study budgetManuscript preparation and reviewManuscript preparationManuscript reviewMonitoring subject complianceNetworkObtain grantsOral presentationOrganise meetingsOrganise steering committeeOversee data collectionPrepare final reportPrepare manuscriptPresent at steering committeePresent clinical resultsproject managementPublish scientific projectsRead medical literatureReport non-compliance incidentsResearch at universitiesReview dataReview data interpretationReview informed consent processReview protocolsReview study protocolsReview the interpretation of dataSearch literature on clinical trialsSupervise PhD studentsTeach university studentsUnderstand protocolsWork collaboratively with the other members of the clinical research team Write combined statistical and medical reportsWrite papersWrite statistical reportsWritten presentation


  • DPhil in Social Psychology from University of Sussex in 2005
  • BA (Hons) in Social Psychology from University of Sussex in 2000


BrightOwl Assessment:
Self Assessment:


    Expert has 24 publications (Will be avalible with full profile)

Area / Region

Leeds, United Kingdom


Driving License
  • Yes