Enthusiastic and entrepreneurial-minded sales (and medical) professional with over 15 year management experience in Eastern Europe at the field of medical device and equipment sales. Generated double digit over-quota revenue throughout progressively challenging sales roles. In relation to business results got awarded with President’s Award in 2009 and with Leadership Award in 2011 and 2012. Proven track record of managing businesses in a multicultural environment. Highly skilled at building value based relationships at all levels of organizations, especially strong at fostering relationships with C-level executives and decision makers. Demonstrated strengths in the following areas
Area Manager NEE & CIS
Since September 2014
developed and implemented sales & marketing plan, restructured the go-to-market strategy, contracted 10 new distributors, coordinated marketing and promotional activities, created pricing strategy, and collaborated with European headquarters on new product launches. Grew sales 15% in 2014, 30% in 2015 and 2,5% in 2016 to a €10M business with an average market share of 8% in the respective countries.
SW Product Manager PFH (Applications) Budapest, Hungary
March 2014 --- August 2014
joined GE’s Healthcare IT in an exciting time when HealthCloud (next generation cloud-based Healthcare platform and services) was born. Lead and managed the development of the medical applications targeting mainly oncology and neurology (TBI). Was working with marketing and engineering with business responsibility beyond projects. Determined what product and features to make and guided the engineering team from a medical and commercial perspective. Approved the roadmap and content and determined what to and how to innovate.
Area Sales & Marketing Mgr. CEE
September 2010 --- March 2014
developed and implemented sales & marketing plan in the region for the ultrasound and life care solution (clinical monitoring, anaesthesia, perinatal intensive care, diagnostic cardiology) businesses that paved way for its forthcoming success. Restructured the go-to-market strategy, contracted 3 new distributors, coordinated marketing and promotional activities, created pricing strategy, and collaborated with European headquarters on new product launches. Grew sales 30% in 2011, 8% in 2012 and 5% in 2013 to a €13M business with an average market share of 30% in the respective countries.
Business Unit Mgr Cordis and Biosence-Webster
July 2006 --- August 2010
was rehired to reorganize the interventional cardilogy business after a compliance case with the main objection to secure the market leading position of the Cypher stent and launch the Biosence-Webster business by creating the navigated ablation market. Sustained team morale and motivation under adverse periods by setting and communicating clear strategies and objectives, placing customers first and exploiting organization’s resources to achieve competitive advantage. Hold P&L accountability for a $11M business (tripled sales in 3 years from 4,0 - $11M) in Hungary. Key challenges involved an imbalanced product portfolio (90% of business dependent on a single, outdated drug eluting stent - Cypher®) and a highly competitive (partially noncompliant) market environment with new innovative products stealing share from Cordis. Stabilized sales turnover when the Cordis franchise worldwide was experiencing both top-line and bottom-line losses. Gained double digit market share in nearly all product lines and balanced revenue mix. The Biosence-Webster business became a a major contributor to the result (200K – 4,5M USD) being able to set up a solid network of CARTO centers marginalizing at the same time the major competitor St.Jude (EnSite)
January 2004 --- June 2006
most likely my most difficult management challenge in my professional carrier to date was building up the direct commercial organization of Synthes - a global supplyer of osteosynthesys solutions - in Hungary. To secure business continuity I had to integrate some seniour sales people (inherited by the terminated indirect channel partner) to the newly established organization while adding new hires in a fast paste - a real, boiling start-up scenario. By having full P&L responsibility created sales strategy, developed sales force, coordinated plans to penetrate new markets, formulated pricing policies and coordinated marketing activities. Built business from the ground to a $3.5M full-scale operation.
Business Unit Mgr. AWC
April 2001 --- December 2003
built business from the ground to $1.5M on the wound care product portfolio for the treatment of chronic ulcers, burns, and other acute and chronic wound types. Created sales strategy, developed sales force, coordinated plans to penetrate new markets, and formulated pricing policies. Developed sustainability model on the subsidy of these novel products and negotiated reimbursement with the national health insurance fund. Played active role in the trade association (OSZ). Member of the local board.
Medical Advisor CEE
November 1998 --- March 2001
provided professional support to CIBA Vision’s medical FMCG business in the CEEn countries. Trained employees, physicians, and nurses across the region in different health care units. Presented to international audiences at events with as many as 300 attendees. Represented company in international meetings.
Medical Doctor - ICU/Anesthesiologist
September 1994 --- March 1998
Negotiation R&DAccount ManagementSurgical InstrumentsAnalysisAnesthesiaAnimal Health BiochemistryBudget ManagementBudget NegotiationBusiness DevelopmentBusiness IntelligenceBusiness PlanningBusiness Process ImprovementBusiness StrategyChange ManagementClinical Data Management (CDM)Clinical trial managementCoachingCompetitive AnalysisComplianceCross-functional team leadershipData AnalysisDiagnostic marketDiagnostic radiologyElectrophysiologyEmergency medicineEnglishFinancial AnalysisForecastingGeneral MedicineGermanGood Clinical Practice (GCP)Healthcare industryHealthcare Information TechnologyHospital SalesInterventional CardiologyInterventional RadiologyISO 9001Key Account ManagementKOL managementManagement ConsultingMarket developmentMarket accessMarketingMarketing ManagementMedical consultingOrthopedicPresentation SkillsProduct MarketingProgram ManagementRadiologyTeam Management
in Medical Faculty from University of Pecs (PTE) in 1994