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Experiences

Current Experience

  • EU Multichannel Marketing Lead


    Since August 2012
    business Currently in charge of driving the adoption of multichannel activities across Europe, ensuring customers and Market needs are met whilst at the same time, greater efficiencies and business impact are achieved. Review, analyse and steer multichannel initiatives to ensure strong connection with brand strategy and other multichannel approaches. Identify and codify best practices to accelerate innovation across Europe Design, develop and deploy change programmes to adapt the traditional customer engagement model to more demanding customers, patient and payer needs.

Past Experience

Knowledge

LinkedIn Assessment :
Digital MarketingPharmaceutical IndustrySales EffectivenessDigital StrategyChange ManagementMarket researchBusiness Process ImprovementBusiness StrategyLeadershipProcess OptimizationCustomer Segmentation StrategyOrganizational Effectiveness

Education

  • Engineer in Crop Science from Université catholique de Louvain in 1992

Area / Region

Wavre, Belgium

Others

Driving License
  • No

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