after my graduation in Marketing & Business Strategy (kuleuven), i’ve built my Career working in and for large organizations of which pfizer, roche, merck, ucb, l’oreal, reckitt benckiser and axa are certainly the most well-known employers/clients. these collaborations were mainly oriented around Marketing or digital projects. along the way, it became clear that my strengths lie in making businesses better. my capabilities to analyze the current business reality against consumer insights & trends help me to adapt and innovate strategies & tactics.
i continuously want to further develop my t-shaped profile: a broad Marketing experience with an in-depth patient & Health consumer expertise. this allows me to offer cross industry knowledge in the Healthcare sector, as well as Health experience to other industries and sectors.
in a couple of words, this could be best summarized as:
Author & International Keynote Speaker on health trends & innovationsGHENT
Since January 2019
Christophe carefully dissects & structures customer expectations towards health products and services, and helps companies & brands in knowing what to focus on first.
Digital disruption has radically changed the way customer expectations are being met. What once was amazing has now become expected. When basic needs of people are increasingly being met, Maslow claims that people turn to self-actualization: People want to become the better version of themselves. This is visible around us when looking at the many people who actively manage their health. They do not only want to get healthiest when being sick but happiest when already being healthy. This HEALTHUSIASM trend offers a broad range of new opportunities for any type of organization or brand.
This HEALTHUSIASM trend is determined by several Drivers of Change. These highlight the changing customer expectations and offer one or more health marketing opportunities to organizations and brands from different industries. However, this HEALTHUSIASM trend also comes with a series of Contemporary Evolutions that companies or brands will need to pay (some) attention to in order to stay relevant for their customers. Health Marketing will help creating customer value by focusing on the right Drivers of Change and responding to the relevant Contemporary Evolutions of this HEALTHUSIASM trend.
Business Director, Patient & (Health) Consumer research GhentJanuary 2016 --- October 2018
New Business Development HealthcareSeptember 2014 --- January 2016
Business Unit Manager Hospital Brussels, BelgiumDecember 2011 --- July 2014
Innovation Champion brusselSeptember 2013 --- February 2014
Portfolio manager brusselApril 2009 --- December 2011
Digital product manager brusselAugust 2007 --- April 2009
NegotiationAccount ManagementBiopharmaceuticalsBudget ManagementBudget ProcessBusiness DevelopmentBusiness StrategyCoachingGlobal MarketingHealthcareHealthcare industryHealthcare Information TechnologyHealthcare ManagementKey Account ManagementLeadershipLife SciencesLifesciencesManagement ConsultingMarket researchMarketingMarketing CommunicationsMarketing ManagementMarketing StrategyNew Business DevelopmentNutritionpeople managementPharmaceutical IndustryPharmaceutical managementPharmaceutical salesPharmaceutical SciencesPharmaceuticalsPresentation SkillsPresentationsProduct managementProduct MarketingProgram ManagementProject CoordinationProject ManagementProject Portfolio ManagementPublic SpeakingQualitative ResearchSalesSales ManagementStart-upsStrategic PlanningStrategyTeam ManagementTeamworkTechnological Innovation
Skills and Expertise
Analytical skills Interact with physicians Interpret dataAdvise on strategyAttend seminars, courses and meetings within and outside the companyCoachCommunicationDefine market needsDesign information leafletDesign marketing advertismentsDevelop marketing strategiesDevelop software programsDevelop supply strategyEstablish professional relationships with partnersIdentify growth / improvement potentialImplement marketing plansInteract with KOLInteract with nursesInteract with pharmacistsInteract with physiciansInterpret analytical resultsLead teamsLiaise with doctorslifescienceMaintain Key Account plansManage budgetsManage complexityManage contractors Manage multiple projectsmanaging a small teamOrganise meetingsOral presentationPatient liaisonPeople managementPresent data at congressReview monitoring reportsTendering experience purchasing of medicinsWritten presentation
Master in Applied economic sciences from KULeuven in 2002