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After my graduation in Marketing & Business Strategy (KULeuven), I’ve built my career working in and for large organizations of which Pfizer, Roche, Merck, UCB, L’Oreal, Reckitt Benckiser and AXA are certainly the most well-known employers/clients. These collaborations were mainly oriented around marketing or digital projects. Along the way, it became clear that my strengths lie in making businesses better. My capabilities to analyze the current business reality against consumer insights & trends help me to adapt and innovate strategies & tactics. 

I continuously want to further develop my T-shaped profile: a broad marketing experience with an in-depth patient & health consumer expertise. This allows me to offer cross industry knowledge in the healthcare sector, as well as health experience to other industries and sectors.

In a couple of words, this could be best summarized as:

-Analytical Knack

-Trend Curator

-Health Geek

-Inspiring Storyteller

-Idea Spotter

-Innovation Jockey

-Intrapreneur

-Business Manager

Experiences

Current Experience

  • Author & International Keynote Speaker on health trends & innovations

    GHENT
    Since January 2019
    Health

    Christophe carefully dissects & structures customer expectations towards health products and services, and helps companies & brands in knowing what to focus on first. 

    Digital disruption has radically changed the way customer expectations are being met. What once was amazing has now become expected. When basic needs of people are increasingly being met, Maslow claims that people turn to self-actualization: People want to become the better version of themselves. This is visible around us when looking at the many people who actively manage their health. They do not only want to get healthiest when being sick but happiest when already being healthy. This HEALTHUSIASM trend offers a broad range of new opportunities for any type of organization or brand. 

    This HEALTHUSIASM trend is determined by several Drivers of Change. These highlight the changing customer expectations and offer one or more health marketing opportunities to organizations and brands from different industries. However, this HEALTHUSIASM trend also comes with a series of Contemporary Evolutions that companies or brands will need to pay (some) attention to in order to stay relevant for their customers. Health Marketing will help creating customer value by focusing on the right Drivers of Change and responding to the relevant Contemporary Evolutions of this HEALTHUSIASM trend.

Past Experience

  • Business Director, Patient & (Health) Consumer research Ghent

    January 2016 --- October 2018
    Market research

  • New Business Development Healthcare

    September 2014 --- January 2016
    Consulting

  • Business Unit Manager Hospital Brussels, Belgium

    December 2011 --- July 2014
    business

  • Innovation Champion brussel

    September 2013 --- February 2014
    business

  • Portfolio manager brussel

    April 2009 --- December 2011
    Business Development

  • Digital product manager brussel

    August 2007 --- April 2009
    business

Knowledge

Self Assessment :
NegotiationAccount ManagementBiopharmaceuticalsBudget ManagementBudget ProcessBusiness DevelopmentBusiness StrategyCoachingGlobal MarketingHealthcareHealthcare industryHealthcare Information TechnologyHealthcare ManagementKey Account ManagementLeadershipLife SciencesLifesciencesManagement ConsultingMarket researchMarketingMarketing CommunicationsMarketing ManagementMarketing StrategyNew Business DevelopmentNutritionpeople managementPharmaceutical IndustryPharmaceutical managementPharmaceutical salesPharmaceutical SciencesPharmaceuticalsPresentation SkillsPresentationsProduct managementProduct MarketingProgram ManagementProject CoordinationProject ManagementProject Portfolio ManagementPublic SpeakingQualitative ResearchSalesSales ManagementStart-upsStrategic PlanningStrategyTeam ManagementTeamworkTechnological Innovation

Skills and Expertise

Self Assessment :
Analytical skills Interact with physicians Interpret dataAdvise on strategyAttend seminars, courses and meetings within and outside the companyCoachCommunicationDefine market needsDesign information leafletDesign marketing advertismentsDevelop marketing strategiesDevelop software programsDevelop supply strategyEstablish professional relationships with partnersIdentify growth / improvement potentialImplement marketing plansInteract with KOLInteract with nursesInteract with pharmacistsInteract with physiciansInterpret analytical resultsLead teamsLiaise with doctorslifescienceMaintain Key Account plansManage budgetsManage complexityManage contractors Manage multiple projectsmanaging a small teamOrganise meetingsOral presentationPatient liaisonPeople managementPresent data at congressReview monitoring reportsTendering experience purchasing of medicinsWritten presentation

Education

  • Master in Applied economic sciences from KULeuven in 2002

Languages

BrightOwl Assessment:
Self Assessment:
Dutch
Native
English
Full Proficiency
French
Full Proficiency

Work Preferences

  • Positions I am interested in:
    Brand Manager Business Consultant Business Development Manager Chief Strategy Officer Management Consultant Marketing Manager Product Manager Senior Project Manager (PM)
  • Work From Home:
    Yes, 0 to 1 days per week
  • Work Regime:
    BrightOwl freelancer :    32 Hours per week
  • International:
    Yes
  • Availability:
    Feb 2019 : 80%
    Mar 2019 : 80%
    Apr 2019 : 80%
    May 2019 : 80%
    Jun 2019 : 80%
    Jul 2019 : 80%

Area / Region

Ghent

Others

Driving License
  • Yes

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