Analytical ,Team, Result driven internationally trained Marketing Strategist with a pragmatic, positive attitude towards challenges. Focused on strong execution of agreed revenue goals.
Consistently delivering sustainable results in Marketing, Sales Lead Generation and Team Leadership across multiple sales channels in B2C and B2B.
Driving new brand launches with unique value propositions and spearheading creative approaches with digital, multichannel marketing and social media strategies in entrepreneurial and Fortune 500 environments.
A motivational, inclusive leader, natural team player able to bring business acumen and entrepreneurial vison to marketing, sales and cross functional teams.
Fluent in English, French, German and Dutch (native speaker). Notions of Italian.
European Marketing ManagerEindhoven, Netherlands
Since March 2018
Marketing Strategy Created a strategic marketing and digital plan to help triple sales to € 250 M and improve margin + 18% in 2019-2023, signed off by European Board and CEO. Growing European e-commerce sales + 52% YTD Aug 2019/2018 in first year of implementation with : • Responsible for developing and implementing European marketing strategy, guiding in market activation in 10 countries incl. more compelling Nisbets customer value proposition, clearer customer segmentation and personas (deciders,buyers,…) to improve the customer experience with relevant value offerings: more compelling content (Brand/Product),targeted campaigns,multichannel activation, underpinned by digital experience technologies : web analytics, marketing automation systems and e-commerce platforms. Developed 24H delivery & tracking services to increase customer value. • Mentoring European and national marketing teams and administer training to cross cultural marketing & sales teams. Build top performing team of 7 marketers at Head Office Europe and 3 local marketers,for seamless alignment with sales team goals, plans and activity schedule. • Created more company value with Centralspark to categorize and prioritize and better customer response on marketing and sales activation . Co-created and activated social media community via Launchrock for fast, efficient validation with customers of internal ideas insights, helping sales & marketing teams to grow sales more effectively. • Improved margins+18% and ROI of brand portfolio with Category and Pricing team via new Gate Review Process and better focus on core product portfolio..
Sales & Marketing Manager
Since February 2012
Digital Marketing Contributed with +32% revenu growth in 2017/2015 to € 220 Mio sales in 2017. Quadrupled Sales Managers’ engagement to 44% in 2017/15 improving customer acquisition and retention, cross and up selling ; • Responsible for developing and implementing Benelux marketing strategy and new product lauches .Sharpened value proposition and execution, worked with cross functional team to install more compelling services and solutions. Inspired and hired top performing marketing team of 8. • Improved Return On Investment on allocated resources with more compelling marketing and digital strategy : improved customer experience with customer delight program ( NPS) , installed customer segmentation using persona modelling and customer journey mapping to increase customer acquisition and retention with more compelling content & campaigns . • Strategized and activated with sales team a more targeted approach for prospect acquisition, customer retention, cross & up selling by increasing the reach, impact and frequency of internal and external sales teams with integrated digital marketing programs. Provided tailored content, e-learning programs, customer testimonials captured e-journals, on line education programs, Search Engine & mobile Marketing in addition to classic off line sales support • Edited on & off line monthly communication platform incl.customer promo, content, stories,testimonials, case studies providing extra €300k revenue per year via on & offline advertising inserts from suppliers. • Set up Product Information Management(PIM) and Digital Asset Management(DAM) systems, adding functionalities like efficient content management, promotion and publication management for shared use with other company divisions to improve alignment on execution of common goals, plans and activities.
Creative thinkingResiliencyAssertivenessApproachabilityEfficiencyEmotional reactivity
Understand how results translate to practiceProject ManagementMarketing approvalProduct launchTeamwork
Skills and Expertise
lifescienceCreates a collaborative team environment Use content management systemsDesign marketing advertismentsPromotional materialsOrganise meetingsProvide trainingPlanning clinical studies
Master in Business Economics from University Of Brussels in 1987
Master's degree in Language Interpretation and Translation from University of Antwerp in 1985
Training and Certification
Vlerick - Marketing Management in 2013 Training
Management Center Europe - managing intercultural differences in 2017 Certification
Vlerick - Negotiation skills in 2016 Certification
People Management in 2015 Certification