People change. This is 1 fact we are certain of. When people change, their interests, values and ideas change with them. They reinvent and reformulate their values and goals. And this affects the recruitment market.


The first challenge we see is that people, who are looking for a job, have more power. And they are well aware. The ones, that have a new employer a lot to offer, have high salary expectations right from the start.
Skilled people looking for a job are like single women. They want to be ‘hunted’. They want a guy to put in an effort for them. For job searchers, it’s the same idea. They often have several interested parties, that want to hire them. So, they play them out against each other. And the highest bidder wins.


On the other hand, we lack really skilled people. Although technically skilled people. Introducing the second trend. These days it’s harder to find the right match. Just like people, technology evolves and right now… The business is BOOMING more than ever.
Companies need to focus internally. They need to start educating and investing in their own staff instead of firing them when they become unqualified. Because firing costs money and then they need to find a new employee, where they have to invest in any way. So why go through the trouble of finding a new employee while you can invest in a talent of your own.


Third challenge: be attractive! People are spoiled. People expect more from everything. Their coffees need to be the bigger the better, accompanied by a (preferably) a homemade piece of cake. When they go to the supermarket, they expect there to be tasters. Your challenge as a recruiter is to surprise them with something. If you don’t, they won’t be interested in you or the company that you are representing.


Challenge 4: be visible! People need to know you are hiring. The traditional hiring process is dying. If you want to be noticed, make sure you are visible to your audience at least once a day. What does your audience check every day? SOCIAL MEDIA. This is quite new to everybody but crucial. The challenge is to shift your focus to social media channels and to get noticed in the billions of posts.


And last, but not least. The fifth challenge: the job title ‘Recruiter’ is changing. A recruiter this day also has to be a marketer and a product manager. It is your job to make a vacancy attractive and to make it personal.


So, let’s sum up the challenges one last time. The traditional recruiting system is dying. Shift your focus and bring your A game! Be different by surprising your audience and keep it personal.

New developments in the Recruitment Industry for 2018

2017 Was a good year in Recruitment. We saw that organizations who focus on candidate experience, improve their quality hires with 70%. But what are the trends for this year? We speculate the following:


  1. Video Assessment.
    Video assessment interviews from home will become more mainstream and are on the rise ever since early 2017. It’s more cost-effective and you get a better sense of the candidate when you see him/her on video, live answering your questions. It can help judge soft-skills and it the candidate will fit into the culture of your company.
  2. AI & Machine Learning.
    New and improved tools and software will further develop in 2018, and make life easier for recruiters worldwide. Algorithmic tools can help passive and active candidates to further advance their career path and it can help recruiters to source the right people in a more productive way. We at BrightOwl, feel this is the right move for many, and have developed such tool.
  3. Hiring Decisions Will Remain Humanized.
    Although new tool can help recruiters, they will not replace them. Modern programs can definitely help to create an image of the candidate, it still lacks that human touch that is so hard to describe. That being said, these tools are mandatory for the 21-century recruiter.
  4. Physical Health Encouragement shifts too Mental Health.
    Fitness and physical health institutes were promoted all around, also in the office space. While that probably won’t go away anytime soon, more companies will start to actively promote their policies about mental health, spirituality and mindfulness. This trend will certainly not only rise in the office setting. But in order to create the best possible environment for their employees, companies will have to go along with what they demand to a certain degree.
  5. Remote working possibilities.
    Remote working will continue to rise in 2018 and many years thereafter. Part of this has to do with recruiting possibilities and tools that make it easier for both parties involved to have a faster and simply better way of discovering each other and creating that first contact. Another reason for remote working possibilities is the fact that some companies prefer to work with independent companies or freelancers for smaller, temporary projects. Lastly, employees appreciate the possibilities to work 1 or 2 days a week from home so they don’t have to travel to the office, saving time in the process.

Top Recruitment Trends 2018

As the year 2017 draws to an end, let’s wind up the achievements and failures of this year and look forward to what 2018 holds for the recruitment industry. With the beginning of every year, come new hopes and predictions.  Regardless of the industry every individual associate thrill and excitement as December approaches to an end.  How will this New Year affect recruitment trends? What factor will be the main priorities in recruitment industry? What new techniques will be introduced to enhance candidate’s experience? How the new trends influence talent acquisition? Let’s take a sneak peak.

AI will Rule the Industry

The recruitment industry has already realized the importance of Artificial Intelligence and how the utilization can ease the work. 2018 will bring a drastic shift from general to the specialized application based on AI. The specific application for screening, sourcing, and filtering will be introduced.  AI will dominate the industry by integrating into recruiting software widely.

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