Home > 3 reasons pulse surveys are here to stay in 2019 and beyond

3 reasons pulse surveys are here to stay in 2019 and beyond

Are employee surveys tiring for you as HR? If you answer yes, then you probably aren’t doing it right or are failing to ask the right questions. On the other hand, some workplaces unfortunately simply shun the idea of running employee surveys or seldom conduct them. To your amazement, regular employee surveys if carried out appropriately can help you uncover a comprehensive view of the entire staff as well as their opinions pertaining to the work culture and the company as a whole.


In addition, conducting employee engagement surveys once a year won’t do any good, since a lot of action tends to occur in between.  This is the sole reason why several businesses and HR leaders are eradicating the old-school practice of annual surveys gradually making way for pulse surveys.


Employee engagement as we know has become a hot topic for HR people these days than ever. The reason being an engaged workforce is more productive, happier, takes fewer leaves, etc. This is why measuring employee engagement is fast becoming a frequent affair and not some annual old-school practice these days, which brings us to employee pulse surveys.


What exactly is an employee pulse survey?

Simply put, employee pulse survey is a specific or rather precise type of employee engagement survey often limited to 10-15 questions with prime focus on key areas of improvement. The essence of pulse surveys is that they can be rolled out quickly with a focus on improvement areas minus the clutter. Most importantly, it alerts the management about prompt actions to be taken on the feedback received.


As these are precise in nature, the HR can opt to roll them out every week or so. Now this might infer asking a single question every week. Remember, variation is key.

Without further ado, let us uncover why pulse surveys are becoming more important than ever and will continue to be in 2019 and beyond:


  1. Improves employee engagement

Asking feedbacks on a regular basis from your people sows the seed for higher employee engagement and concentration over time. Given the fact that higher the employee engagement levels, higher the rewards for the company would be, it is quite evident that pulse surveys are imperative for employers as well.  Though engagement surveys have been around since a long time, they are often a challenge to decode. Nevertheless, pulse surveys on the other hand can benefit a company in various ways. For instance, they allow visual representations of how well engaged the employees actually are at work. HR ought to ensure that the answers stay anonymous in order to bring out the most honest answers from their employees.


  1. Targets areas for improvement

Since pulse surveys revolve around focus areas that call for improvement, they are quite handy when it comes to focusing on a particular area of concern or area after receiving immediate feedback. Bigger engagement surveys require weeks to months to conduct requiring the HR to encourage optimum participation from the employees followed by collating, formulating and decoding the results. On the other hand, pulse surveys focusing on improvement areas can yield quick results for the management to take prompt actions over the feedbacks received.


  1. Helps understand your employees better

Since pulse surveys tend to have higher completion and response rates compared to traditional employee surveys, they help the management and HR managers to get a greater understanding of their employees and work culture as a whole. With quick access to such information, management can better understand its staff. In addition, conducting such surveys on regular basis paves way for an enhanced work culture.



There is no alternative to knowing your employees than communicating with them. Yes, communicating with your employees about the aim of conducting pulse surveys will greatly help in clearing the air of confusion. Eureka! It will greatly drive the quality and level of responses and participation from the employees. Lastly, it is advisable to communicate with the employees about the results of the surveys in a clear manner. An automated HRMS system with an embedded employee self-service portal can be of great help when it comes to rolling out pulse surveys on the go whilst saving great time and efforts for the HR.

Last modified: January 29, 2019

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